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Journal of Consumer Research | ResearchHub - ResearchHub

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Journal of Consumer Research

Oxford University Press (OUP) · ISSN 0093-5301

30

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13,210

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Researchers publishing here

20 linked researchers

Elnora W. Stuart Terence A. Shimp Randall W Engle Paul E. Green Chr. Hjorth-Andersen Rashi Glazer Christopher P. Puto J. Edward Russo Michael T. Devita Patricia A. Goering Monroe Peter Friedman Bruce I. Newman Jagdish N. Sheth Alican Kavas Grant McCracken Ronald E. Milliman Russell W. Belk Deborah Roedder John Carol A. Scott James R. Bettman

Research in this journal

In Memoriam: Giana M. Eckhardt (1971-2026)2026 · 0 citations

Trying to Be Cosmopolitan1999 · Craig J. Thompson, Siok Kuan Tambyah · 559 citations

When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure1999 · 286 citations

A Range Theory Account of Price Perception1999 · Chris A. Janiszewski, Donald R. Lichtenstein · 333 citations

Will Products Look More Attractive When Presented Separately Or Together?1998 · Christopher K. Hsee, France Leclerc · 286 citations

Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation1998 · John T. Gourville · 308 citations

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences1997 · Carolyn Yoon · 214 citations

Contingent Processes of Source Identification1997 · Michel Tuan Pham, Gita Venkataramani Johar · 74 citations

Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects1997 · Robert M. Schindler, Patrick N. Kirby · 304 citations

Adolescent‐Parent Interaction in Family Decision Making1997 · Kay M. Palan, Robert E. Wilkes · 254 citations

The Effects of Incidental Ad Exposure on the Formation of Consideration Sets1997 · Stewart Shapiro, Deborah J. MacInnis, Susan E. Heckler · 291 citations

The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke1994 · Cornelia Pechmann, Srinivasan Ratneshwar · 153 citations

Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation1993 · Cele C. Otnes, Tina M. Lowrey · 240 citations

An Exploration of High-Risk Leisure Consumption Through Skydiving1993 · Richard L. Celsi, Randall L. Rose, Thomas W. Leigh · 1148 citations

The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research1993 · Donna L. Hoffman, Morris B. Holbrook · 244 citations

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments1992 · Douglas M. Stayman, Dana L. Alden, Karen H. Smith · 284 citations

Time-inconsistent Preferences and Consumer Self-Control1991 · Stephen J. Hoch, George F. Loewenstein · 1369 citations

The Influence of Print Advertisement Organization on Affect toward a Brand Name1990 · Chris A. Janiszewski · 152 citations

Age Differences in Product Categorization1990 · Deborah Roedder John, Mita Sujan · 78 citations

Social Ties and Word-of-Mouth Referral Behavior1987 · Jacqueline Johnson Brown, Peter H. Reingen · 2378 citations

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context1987 · Elnora W. Stuart, Terence A. Shimp, Randall W Engle · 376 citations

The Framing of Buying Decisions1987 · Christopher P. Puto · 311 citations

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies1987 · Gary T. Ford, Ruth Ann Smith · 131 citations

The Buying Impulse1987 · Dennis W. Rook · 2095 citations

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers1987 · James R. Bettman, Mita Sujan · 521 citations

An Investigation of Utility-Directed Cutoff Selection1987 · Noreen M. Klein, Stewart W. Bither · 62 citations

What is Consumer Research?1987 · Morris B. Holbrook · 280 citations

The Effects of Frequency Knowledge on Consumer Decision Making1987 · Joseph W. Alba, Howard Marmorstein · 257 citations

What Consumer Research Is...1987 · Bobby J. Calder, Alice M. Tybout · 115 citations

Experiments in Constrained Choice1987 · Barbara E. Kahn, William L. Moore, Rashi Glazer · 107 citations