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Journal of Marketing Analytics

Springer Science and Business Media LLC · ISSN 2050-3318

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Stephen L. France Pia A. Albinsson Samata Luintel

Research in this journal

Perspectives on projective techniques in consumer research: a review, primary analysis, and methodological guidance2026 · Stephen L. France, Pia A. Albinsson, Samata Luintel · 0 citations