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Journal of Marketing Communications

Informa UK Limited · ISSN 1352-7266

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Researchers publishing here

5 linked researchers

Peirong Ye Ashish Kumar Daniel Rayne Ram Bezawada C. Michelle Sullivan

Research in this journal

Blurring the line: A more complete conceptualization of influencer-generated content and its implications for deception2026 · Peirong Ye, Ashish Kumar, Daniel Rayne · 0 citations

The Intentionality Gap: Reconceptualizing Interpersonal Deception Theory and the Persuasion Knowledge Model for anthropomorphic AI agents2026 · C. Michelle Sullivan · 0 citations