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Journal of Marketing Management

Informa UK Limited · ISSN 0267-257X

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6 linked researchers

Kat Rezai Reika Igarashi Elaine Mercer-Jones Jamie Thompson Paul Naughton Nathalia Tjandra

Research in this journal

Five stages of trust building: the importance of humour and games in building relationships with vulnerable consumers2026 · Kat Rezai, Reika Igarashi, Elaine Mercer-Jones · 0 citations