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Qualitative Market Research: An International Journal | ResearchHub - ResearchHub

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Qualitative Market Research: An International Journal

Emerald · ISSN 1352-2752

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Researchers publishing here

4 linked researchers

Ana Mott Benjamin M. Rosenthal Syrine Bassi Krisztina Kolos

Research in this journal

Co-creating sustainable luxury: how young consumers decode celebrity-endorsed sustainability through deep metaphor2026 · Syrine Bassi, Krisztina Kolos · 0 citations

Online brand crises dissemination through the co-creation of networked narratives: the case of Balenciaga2026 · Ana Mott, Benjamin M. Rosenthal · 0 citations