Research graph

References

References from Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management. Local targets link to admitted publications; unresolved targets remain external evidence.

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2024 · External reference

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Unresolved reference

1991 · External reference

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10.1108/jeim-07-2023-0354 · 2024 · External reference

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10.1108/bpmj-07-2022-0332 · 2022 · External reference

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10.1016/j.jhtm.2022.02.010 · 2022 · External reference

Unresolved reference

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10.1007/s10257-018-0377-z · 2018 · External reference

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Unresolved reference

2019 · External reference

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Unresolved reference

2024 · External reference

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Unresolved reference

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10.1002/9781394260645 · 2014 · External reference

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10.1007/s11747-017-0517-x · 2017 · External reference

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Unresolved reference

2018 · External reference

10.1007/s11747-014-0403-8

10.1007/s11747-014-0403-8 · 2015 · External reference

10.1007/978-3-319-57413-4_15

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10.1007/s10796-014-9505-6 · 2015 · External reference

Unresolved reference

2021 · External reference

10.1057/s41267-024-00758-8

10.1057/s41267-024-00758-8 · 2025 · External reference

10.1016/j.im.2019.103237

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10.1287/mnsc.2022.4512 · 2023 · External reference

10.1016/j.bushor.2019.10.001

10.1016/j.bushor.2019.10.001 · 2020 · External reference

10.1108/emjb-09-2018-0054

10.1108/emjb-09-2018-0054 · 2021 · External reference

Unresolved reference

2025 · External reference

10.1111/radm.12492

10.1111/radm.12492 · 2022 · External reference

10.1142/s1363919624500038

10.1142/s1363919624500038 · 2024 · External reference