Research graph
References from Strategic decisions for American and European industrial marketers in a unified European market. Local targets link to admitted publications; unresolved targets remain external evidence.
The Americanization of Europe?
1990 · External reference
Reaching United Europe Won't Be a Simple Task
1990 · External reference
U.S. Trade Rep Cites 1992 Concerns
1989 · External reference
Unresolved reference
1993 · External reference
Business Strategy in the New European Landscape
10.1108/eb039384 · 1990 · External reference
Fizzle 1992?
1991 · External reference
1992: Europe Becomes One
1988 · External reference
1992: The New Shape of Europe
1988 · External reference
Uncertain Future Plagues Marketers Planning for 1992
1989 · External reference
Few Try Pan-Europe Method
1991 · External reference
The European Community Single Market of 1992: European Executives Discuss Trends for Global Marketing
1991 · External reference
Still Missing the Point
1989 · External reference
EC Uppers and Downers
1990 · External reference
Technical Standards and 1992
1990 · External reference
On Diversity and Scale-Extant Firms and Extinct Goods?
1989 · External reference
Europe 1992: Update for Business Planners
10.1108/eb039355 · 1990 · External reference
Does Privatization Serve the Public Interest?
1991 · External reference
Pan European Marketing-Myth or Reality
10.1177/1069031x9300100305 · 1993 · External reference
Europe 1992-Mind Your Strategic P's and Q's
1989 · External reference
Unresolved reference
1993 · External reference
Compaq Prepares for European Push
1989 · External reference
Building U.S. Presence in European Markets
10.1108/eb060072 · 1990 · External reference
Building Alliances to Penetrate European Markets
10.1108/eb039354 · 1990 · External reference
The Changing Map of Europe: EC 1992
1989 · External reference
Non-Tariff Barriers and U.K. Investment in the European Community
10.1057/palgrave.jibs.8490320 · 1991 · External reference
EC's Anti-Dumping Efforts Suffer Setback
1990 · External reference
Critics Dump on EC Anti-Dumping Regulations
1989 · External reference
U.K. Aims to Topple Non-Tariff Trade Barriers
1986 · External reference
Marketing Moves Through EC Crossroads
1989 · External reference
Customizing Global Marketing
1986 · External reference
U.S. Marketing Policies in the European Community: A Longitudinal Study
10.1300/j042v01n04_02 · 1988 · External reference
Strategic Considerations or the EC 1992 Plan for Small Exporters
1990 · External reference
Unresolved reference
1993 · External reference
Developing Pan European Communications May Be Easier Than You Think
1991 · External reference
Southern Europe Heats Up for 1992
1989 · External reference
Standardization Versus Adaptation of International Marketing Strategy: An Empirical Investigation
10.2307/1252215 · 1993 · External reference
Europe 1992-Opportunity or Threat for U.S. Business: The Case of Telecommunications
10.2307/41166559 · 1989 · External reference
Unresolved reference
1993 · External reference
Agencies Brace for New Europe
1989 · External reference
Next Challenge: Re-Regulation
1990 · External reference
Europe 92
1991 · External reference
A Performance Comparison of Continental and National Business in Europe
10.1108/02651339110137774 · 1991 · External reference
