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References from An empirical investigation of the differences in goods and services as perceived by organizational buyers. Local targets link to admitted publications; unresolved targets remain external evidence.
Services Marketing Is Different
1980 · External reference
Developing Buyer-Seller Relationships
10.2307/1251126 · 1987 · External reference
An Applied Theory for Marketing Industrial Services
10.1016/0019-8501(79)90017-8 · 1979 · External reference
Unresolved reference
1985 · External reference
Unresolved reference
1985 · External reference
Unique Aspects of Marketing Industrial Services
10.1016/0019-8501(88)90013-2 · 1988 · External reference
Classifying Services to Gain Strategic Marketing Insights
10.2307/1251193 · 1983 · External reference
Unresolved reference
1986 · External reference
A Conceptual Model of Service Quality and Its Implications for Future Research
10.2307/1251430 · 1985 · External reference
Unresolved reference
1986 · External reference
Match Supply and Demand in Service Industries
1976 · External reference
Breaking Free from Product Marketing
10.2307/1250637 · 1977 · External reference
The Industrial Purchase Decision for Professional Services
10.1016/0148-2963(87)90014-2 · 1987 · External reference
Predictability and Personalization in the Service Encounter
10.2307/1251131 · 1987 · External reference
Strategy Is Different in Service Business
1978 · External reference
Evaluating Industrial Services
10.1111/j.1745-493x.1978.tb00438.x · 1978 · External reference
An Inductive Model of Industrial Supplier Choice Processes
10.2307/1251308 · 1984 · External reference
How Consumer Evaluation Processes Differ Between Goods and Services
1981 · External reference
Problems and Strategies in Services Marketing
10.2307/1251563 · 1985 · External reference
