Research graph
References from Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns. Local targets link to admitted publications; unresolved targets remain external evidence.
The theory of planned behavior
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Unresolved reference
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Unresolved reference
1988 · External reference
Toward a behavioral theory of charismatic leadership in organizational settings
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Tribal marketing
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10.3758/brm.41.4.1149 · 2009 · External reference
Idol ads in the Seoul Metro: K-pop fandom, appropriation of subway space, and the right to the city
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Common methods variance detection in business research
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I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
10.1002/cb.1980 · 2022 · External reference
Young consumer engagement at the bottom of pyramid: Applying S-O-R framework in e-commerce context
10.1108/yc-06-2022-1542 · 2023 · External reference
Partial least squares structural equation modeling (PLS-SEM) using R
2021 · External reference
Unresolved reference
2022 · External reference
When to use and how to report the results of PLS-SEM
10.1108/ebr-11-2018-0203 · 2019 · External reference
Survey questionnaire translation and assessment
2004 · External reference
A new criterion for assessing discriminant validity in variance-based structural equation modeling
10.1007/s11747-014-0403-8 · 2015 · External reference
Parasocial relationships, social media, & well-being
10.1016/j.copsyc.2022.101306 · 2022 · External reference
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Personality and charismatic leadership
10.1016/1048-9843(92)90028-e · 1992 · External reference
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10.1016/j.im.2007.11.001 · 2008 · External reference
Parasocial interaction and problematic use of short-form video applications: Unveiling the mediating mechanism
2025 · External reference
The evolution of fan kingdom: The rising, expansion, and challenges of human brands
10.1108/apjml-07-2015-0111 · 2016 · External reference
Integrating the S-O-R model to examine purchase intention based on Instagram sponsored advertising
10.1080/10496491.2022.2108185 · 2023 · External reference
Unresolved reference
1992 · External reference
Fandom, negotiation, and participatory culture
2018 · External reference
Driving pre-match fan engagement through social media: Effects of message characteristics and team performance
10.1108/ejm-03-2023-0196 · 2025 · External reference
Keeping up with influencers: Exploring the impact of social presence and parasocial interactions on Instagram
10.1080/02650487.2021.1886477 · 2022 · External reference
SNS users’ para-social relationships with celebrities: Social media effects on purchase intentions
10.1080/21639159.2015.1043690 · 2015 · External reference
Utopian enterprise: Articulating the meanings of Star Trek’s culture of consumption
10.1086/321948 · 2001 · External reference
Fostering consumer-brand relationships in social media environments: The role of parasocial interaction
10.1016/j.intmar.2013.12.003 · 2014 · External reference
What fuels fans in China? Unraveling the factors for online fan community engagement associated with politics: A systematic review
10.1177/21582440251374604 · 2025 · External reference
YouTube vloggers’ influence on consumer luxury brand perceptions and intentions
10.1016/j.jbusres.2016.04.171 · 2016 · External reference
A para-social perspective: The influence of idol worship on fans’ tourism decision-making
10.1177/00472875231207860 · 2023 · External reference
Love your idol in a ‘cleaned’ way: Fans, fundraising platform, and fandom governance in China
10.1177/1329878x221095580 · 2022 · External reference
Examining viewers’ impulsive buying behaviour in sports livestreaming commerce
10.1007/s12063-024-00536-7 · 2025 · External reference
Virtual presence, real connections: Exploring the role of parasocial relationships in virtual idol fan community participation
2023 · External reference
Empathy or perceived credibility? An empirical study on individual donation behavior in charitable crowdfunding
10.1108/intr-06-2017-0240 · 2018 · External reference
Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions
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Fashion influencers’ credibility on Instagram: The stimulus-organism-response (SOR) perspective
2025 · External reference
A collective self-Esteem scale: Self-evaluation of one’s social identity
10.1177/0146167292183006 · 1992 · External reference
Fans as transcultural gatekeepers: The hierarchy of BTS’ Anglophone Reddit fandom and the digital East-West media flow
10.1177/1461444820962109 · 2022 · External reference
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10.1016/j.jretai.2012.08.001 · 2012 · External reference
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Unresolved reference
1974 · External reference
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Measuring consumer-based brand authenticity
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Patterns of social media use in Vietnamese youths: Status and associations with psychological well-being
10.1186/s12889-025-22337-8 · 2025 · External reference
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
10.1509/jmkg.74.6.1 · 2010 · External reference
How fan clubs manage the authenticity of fans’ identities in Chinese idol culture
10.1177/13678779241286532 · 2024 · External reference
Public reception of young K-pop fans in Vietnam, 2011–19
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Sources of method bias in social science research and recommendations on how to control it
10.1146/annurev-psych-120710-100452 · 2012 · External reference
Co-creation experiences: The next practice in value creation
10.1002/dir.20015 · 2004 · External reference
Development of parasocial interaction relationships
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How brand community practices create value
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Resolving identity ambiguity through transcending fandom
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From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture
10.1016/j.pubrev.2024.102538 · 2025 · External reference
Love me, love my endorsed brand: Unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy
10.1108/jpbm-03-2024-5020 · 2025 · External reference
An integrative theory of intergroup conflict
1979 · External reference
The social identity theory of intergroup behaviour
1986 · External reference
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10.1509/jmkg.70.3.104 · 2006 · External reference
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
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Promoting relationship marketing of tour leaders’ blog: The role of charisma
10.1002/jtr.1935 · 2014 · External reference
Unresolved reference
1947 · External reference
Influencers as endorsers and followers as consumers: Exploring the role of parasocial relationship, congruence, and followers’ identifications on consumer-brand engagement
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Charisma vs. discounts: A catalyst for online engagement in tourism and hospitality?
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Motivations and consumption practices of fostered idol fans: a self-determination theory approach
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1994 · External reference
Unresolved reference
1990 · External reference
Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement
10.1002/mar.21001 · 2017 · External reference
Unresolved reference
1998 · External reference
Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures
10.1111/hcre.12063 · 2016 · External reference
Self-construal, reference groups, and brand meaning
10.1086/497549 · 2005 · External reference
Exploratory study about audience response to product endorsements by online DIY celebrities and traditional celebrities
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10.2307/2393201 · 1991 · External reference
Direct and indirect effects of three core charismatic leadership components on performance and attitudes
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The enchantment of the charismatic leader: Charisma reconsidered as aesthetic encounter
10.1177/1742715006062933 · 2006 · External reference
Attribution in social and parasocial relationships
10.1177/009365089016001003 · 1989 · External reference
Identity-based consumer behavior
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Loneliness, parasocial interaction, and local television news viewing
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Parasocial interactions and relationships
2008 · External reference
The motivational effects of charismatic leadership: A self-concept based theory
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AI-driven personalization: Unraveling consumer perceptions in social media engagement
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2024 · External reference
From parasocial to parakin: Co-creating idols on social media
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