Research graph
References from Reducing cognitive demand fails to mitigate choice overload: Multimodal neural and gaze evidence for effort conservation. Local targets link to admitted publications; unresolved targets remain external evidence.
Mindless Eating: The 200 Daily Food Decisions We Overlook
10.1177/0013916506295573 · 2007 · External reference
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
1998 · External reference
Modeling Choice Among Assortments
1991 · External reference
10.1086/209096 · 1987 · Admitted local publication
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
10.1086/209376 · 1994 · External reference
Decision speed and choice regret: When haste feels like waste
10.1016/j.jesp.2011.01.011 · 2011 · External reference
Emotional Reactions to the Outcomes of Decisions: The Role of Counterfactual Thought in the Experience of Regret and Disappointment
10.1006/obhd.1998.2784 · 1998 · External reference
The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Outcome Satisfaction
10.1037/0022-3514.87.3.312 · 2004 · External reference
The Effect of Time Pressure on Consumer Choice Deferral
10.1086/209545 · 1999 · External reference
When choice is demotivating: Can one desire too much of a good thing?
10.1037/0022-3514.79.6.995 · 2000 · External reference
Choice overload: A conceptual review and meta-analysis
10.1016/j.jcps.2014.08.002 · 2015 · External reference
Why Does Netflix Syndrome Occur: A Study on the Effect of Content Choice Deferral on Stress
2025 · External reference
An Evaluation Cost Model of Consideration Sets
10.1086/209225 · 1990 · External reference
Variety for sale: Mass customization or mass confusion?
10.1016/s0022-4359(99)80105-5 · 1998 · External reference
Brand Choice Behavior as a Function of Information Load
10.1177/002224377401100106 · 1974 · External reference
Information Load and Consumer Decision Making
10.1086/208882 · 1982 · External reference
“Information Load” and Consumers
10.1086/208690 · 1977 · External reference
The Cost of Thinking
10.1086/208799 · 1980 · External reference
Choice overload reduces neural signatures of choice set value in dorsal striatum and anterior cingulate cortex
10.1038/s41562-018-0440-2 · 2018 · External reference
Is it cognitive effort you measure? Comparing three task paradigms to the Need for Cognition scale
10.1371/journal.pone.0290177 · 2023 · External reference
Cognitive effort: A neuroeconomic approach
10.3758/s13415-015-0334-y · 2015 · External reference
Unresolved reference
1943 · External reference
Decision making and the avoidance of cognitive demand
10.1037/a0020198 · 2010 · External reference
What Is the Subjective Cost of Cognitive Effort? Load, Trait, and Aging Effects Revealed by Economic Preference
10.1371/journal.pone.0068210 · 2013 · External reference
Cognitive load during problem solving: Effects on learning
10.1207/s15516709cog1202_4 · 1988 · External reference
On the advantages and disadvantages of choice: future research directions in choice overload and its moderators
10.3389/fpsyg.2024.1290359 · 2024 · External reference
Assortment Size and Option Attractiveness in Consumer Choice among Retailers
10.1509/jmkr.46.3.410 · 2009 · External reference
The cognitive miser’s perspective: Social comparison as a heuristic in self-judgements
10.1080/10463283.2010.508674 · 2010 · External reference
Neural basis of consumer decision making and neuroforecasting
2022 · External reference
Electroencephalography in consumer behaviour and marketing: a science mapping approach
2023 · External reference
How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study
10.3389/fnins.2021.695852 · 2021 · External reference
Choice overload interferes with early processing and necessitates late compensation: Evidence from electroencephalogram
10.1111/ejn.16322 · 2024 · External reference
Mitigating choice overload: The interactive effects of set size and overall preference revealed by hierarchical drift diffusion modeling and electroencephalography
10.1016/j.neuroimage.2025.121542 · 2025 · External reference
Buying Behavior as a Function of Parametric Variation of Number of Choices
10.1111/j.1467-9280.2007.01906.x · 2007 · External reference
When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
10.1086/376808 · 2003 · External reference
Oscillatory power decreases and long-term memory: the information via desynchronization hypothesis
10.3389/fnhum.2012.00074 · 2012 · External reference
Oscillations and Episodic Memory: Addressing the Synchronization/Desynchronization Conundrum
10.1016/j.tins.2015.11.004 · 2016 · External reference
Alpha/beta power decreases track the fidelity of stimulus-specific information
10.7554/elife.49562 · 2019 · External reference
Monitoring Working Memory Load during Computer-Based Tasks with EEG Pattern Recognition Methods
10.1518/001872098779480578 · 1998 · External reference
The effect of task demand and incentive on neurophysiological and cardiovascular markers of effort
10.1016/j.ijpsycho.2017.01.007 · 2017 · External reference
Telling more than we can know: Verbal reports on mental processes
10.1037/0033-295x.84.3.231 · 1977 · External reference
Self-reports: How the questions shape the answers
10.1037/0003-066x.54.2.93 · 1999 · External reference
Self-Knowledge: Its Limits, Value, and Potential for Improvement
10.1146/annurev.psych.55.090902.141954 · 2004 · External reference
The Expected Value of Control: An Integrative Theory of Anterior Cingulate Cortex Function
10.1016/j.neuron.2013.07.007 · 2013 · External reference
An opportunity cost model of subjective effort and task performance
10.1017/s0140525x12003196 · 2013 · External reference
Not so smart? “Smart” drugs increase the level but decrease the quality of cognitive effort
10.1126/sciadv.add4165 · 2023 · External reference
The role of cognitive effort in subjective reward devaluation and risky decision-making
10.1038/srep16880 · 2015 · External reference
Adaptive strategy selection in decision making
10.1037/0278-7393.14.3.534 · 1988 · External reference
Neural Dynamics of Cognitive Control in Various Types of Incongruence
10.3389/fnhum.2020.00214 · 2020 · External reference
The effort heuristic
10.1016/s0022-1031(03)00065-9 · 2004 · External reference
Can personalized digital counseling improve consumer search for modern contraceptive methods?
10.1126/sciadv.adg4420 · 2023 · External reference
Aging and Verbal Memory Span: A Meta-Analysis
10.1093/geronb/60.5.p223 · 2005 · External reference
The Adaptive Brain: Aging and Neurocognitive Scaffolding
10.1146/annurev.psych.59.103006.093656 · 2009 · External reference
EEGLAB: an open source toolbox for analysis of single-trial EEG dynamics including independent component analysis
10.1016/j.jneumeth.2003.10.009 · 2004 · External reference
ICLabel: An automated electroencephalographic independent component classifier, dataset, and website
10.1016/j.neuroimage.2019.05.026 · 2019 · External reference
Evaluation of Artifact Subspace Reconstruction for Automatic EEG Artifact Removal
2018 · External reference
Titta: A toolbox for creating PsychToolbox and Psychopy experiments with Tobii eye trackers
10.3758/s13428-020-01358-8 · 2020 · External reference
Enhanced detection of artifacts in EEG data using higher-order statistics and independent component analysis
10.1016/j.neuroimage.2006.11.004 · 2007 · External reference
Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment
10.16910/jemr.6.1.3 · 2013 · External reference
Contributions of distractor dwelling, skipping, and revisiting to age differences in visual search
10.1038/s41598-024-83532-y · 2025 · External reference
Distractor Dwelling, Skipping, and Revisiting Determine Target Absent Performance in Difficult Visual Search
10.3389/fpsyg.2016.01152 · 2016 · External reference
Determinants of Dwell Time in Visual Search: Similarity or Perceptual Difficulty?
10.1371/journal.pone.0017740 · 2011 · External reference
Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study
10.1257/aer.101.2.900 · 2011 · External reference
Combining EEG and eye movement recording in free viewing: Pitfalls and possibilities
10.1016/j.bandc.2016.06.004 · 2016 · External reference
Coregistration of eye movements and EEG in natural reading: Analyses and review
10.1037/a0023885 · 2011 · External reference
Face Selective Neural Activity: Comparisons Between Fixed and Free Viewing
10.1007/s10548-020-00764-7 · 2020 · External reference
Attention, Vigilance, and Cortical Evoked-Potentials in Humans
10.1126/science.145.3628.180 · 1964 · External reference
Brain Processing of Complex Geometric Forms in a Visual Memory Task Increases P2 Amplitude
10.3390/brainsci10020114 · 2020 · External reference
Influence of cognitive control and mismatch on the N2 component of the ERP: A review
10.1111/j.1469-8986.2007.00602.x · 2008 · External reference
