Research graph
References from Reframing artificial intelligence as an observable market signal: Extending Signaling Theory in luxury fashion retail. Local targets link to admitted publications; unresolved targets remain external evidence.
How digital doppelgänger ignites unstoppable brand love, loyalty & word-of-mouth in the metaverse
10.1080/10447318.2025.2564271 · 2026 · External reference
Mapping the future of tech‐infused luxury: a roadmap and research directions
10.1111/ijcs.13103 · 2024 · External reference
Estimating nonresponse bias in mail surveys
10.1177/002224377701400320 · 1977 · External reference
Exploring the impact of virtual reality on consumer purchase decisions: a strategic perspective on immersive digital marketing in the luxury fashion industry
10.24052/bmr/v16nu01/art-15 · 2025 · External reference
Does exclusivity always pay off? Exclusive price promotions and consumer response
10.1509/jm.74.2.121 · 2010 · External reference
Caregiving: the forgotten element in attachment
10.1207/s15327965pli1102_01 · 2000 · External reference
The ‘real thing’: branding authenticity in the luxury wine trade
10.1016/j.jbusres.2005.04.007 · 2006 · External reference
Hospitality for prime consumers and others under the retail management
10.1016/j.jretconser.2024.103849 · 2024 · External reference
The new consumers of luxury
2020 · External reference
Redefining consumer experience through artificial intelligence in the luxury retail sector
10.1016/j.jretconser.2025.104416 · 2025 · External reference
When help feels creepy: a MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
10.1016/j.jretconser.2025.104699 · 2026 · External reference
Blending the past and present: why and when brand revitalization and retro branding strategies are effective in heritage branding
10.1108/ejm-03-2024-0169 · 2025 · External reference
A tale of two recommender systems: the moderating role of consumer expertise on artificial intelligence based product recommendations
10.1016/j.jretconser.2021.102528 · 2021 · External reference
Artificial intelligence in marketing: a systematic literature review
10.1177/14707853211018428 · 2022 · External reference
The hidden signals of luxury: investigating inconspicuous consumption and the mediating role of social connectedness
10.1016/j.jretconser.2025.104398 · 2025 · External reference
Set correlation and contingency tables
10.1177/014662168801200410 · 1988 · External reference
The corporate heritage brand paradox: managing the tension between continuity and change in luxury brands
10.1016/j.ausmj.2020.08.003 · 2021 · External reference
Innovation and sustainability in the luxury fashion and fabrics industry
2018 · External reference
Unresolved reference
2017 · External reference
Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk
10.1016/j.jretconser.2024.104129 · 2025 · External reference
How artificial intelligence will change the future of marketing
10.1007/s11747-019-00696-0 · 2020 · External reference
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
10.1016/j.ijresmar.2024.05.001 · 2025 · External reference
Brand experience and consumers' willingness-to-pay (WTP) a price premium: mediating role of brand credibility and perceived uniqueness
10.1016/j.jretconser.2018.06.009 · 2018 · External reference
As biologically relevant signals
1995 · External reference
The role of intangible attributes of luxury brands for signalling status: a systematic literature review
10.1111/ijcs.12852 · 2023 · External reference
Marketing to the hyper-connected consumer
2024 · External reference
Human trust in artificial intelligence: review of empirical research
10.5465/annals.2018.0057 · 2020 · External reference
Revolutionizing consumer engagement AI-Driven personalization in modern marketing
2025 · External reference
Populence: exploring luxury for the masses
10.2753/mtp1069-6679210102 · 2013 · External reference
Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel
10.1016/j.jretconser.2024.103954 · 2024 · External reference
AI assisted fashion design: a review
10.1109/access.2023.3306235 · 2023 · External reference
Innovation dimensions and firm performance synergy in the emerging market: a perspective from dynamic capability theory & signalling theory
10.1016/j.techsoc.2020.101512 · 2021 · External reference
Luxury experience and consumer behavior: a literature review
10.1108/mip-12-2021-0438 · 2023 · External reference
The future of luxury brand management: a study on the impact of new technology and relationship marketing
2024 · External reference
Unresolved reference
2019 · External reference
Unresolved reference
2022 · External reference
Mixed methods designs in marketing research
10.1108/13522751111099300 · 2011 · External reference
A new criterion for assessing discriminant validity in variance-based structural equation modeling
10.1007/s11747-014-0403-8 · 2015 · External reference
A strategic framework for artificial intelligence in marketing
10.1007/s11747-020-00749-9 · 2021 · External reference
A framework for collaborative artificial intelligence in marketing
10.1016/j.jretai.2021.03.001 · 2022 · External reference
Unresolved reference
2025 · External reference
How luxury brands build customer-based brand equity through phygital experience
10.1080/0965254x.2022.2052937 · 2024 · External reference
Unresolved reference
2023 · External reference
Marketing's crystal ball: where we are and where we could soon be with generative artificial intelligence in marketing
10.69554/jdoc2249 · 2024 · External reference
Strategic approaches to augmented reality deployment by luxury brands
10.1016/j.jbusres.2021.07.040 · 2021 · External reference
Artificial creativity in luxury advertising: how trust and perceived humanness drive consumer response to AI-generated content
10.1016/j.jretconser.2025.104403 · 2025 · External reference
The specificity of luxury management: turning marketing upside Down
2017 · External reference
Brand signalling: an antecedent of employee brand understanding
10.1057/s41262-018-0100-x · 2018 · External reference
Signalling theory: past, present, and future
2012 · External reference
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
10.1016/j.jretconser.2020.102251 · 2020 · External reference
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships
2025 · External reference
Digital doppelgänger: navigating consumer brand engagement in the metaverse
2025 · External reference
Exploring AI assistant in luxury brands: how social presence and emotional appeal drive technology adoption
10.1016/j.jretconser.2025.104409 · 2025 · External reference
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity
10.1016/j.jretconser.2024.104131 · 2025 · External reference
Decoding fashion advertising symbolism in masstige and luxury brands
2019 · External reference
Common method bias in PLS-SEM: a full collinearity assessment approach
10.4018/ijec.2015100101 · 2015 · External reference
Technology in luxury brands: always a bridesmaid, never a bride
2025 · External reference
Engaging consumers with virtual reality: a moderation role of product types and consumption orientations
10.1002/mar.22144 · 2025 · External reference
“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers
10.1108/jpbm-06-2024-5271 · 2026 · External reference
Human-centred AI vs machine-centred AI: navigating AI ethical crises in luxury retail
10.1108/ijrdm-11-2024-0600 · 2025 · External reference
Less stress, fewer delays: the role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail
10.1016/j.jretconser.2025.104268 · 2025 · External reference
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion
2025 · External reference
Enhancing customers' life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing
10.1016/j.ijhm.2024.103914 · 2024 · External reference
Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets
10.1002/cb.70016 · 2025 · External reference
Authenticity in luxury branding
2020 · External reference
Brand authenticity: an integrative framework and measurement scale
10.1016/j.jcps.2014.11.006 · 2015 · External reference
Algorithmic authenticity: impact of AI personalization on perceived brand trust
2024 · External reference
Measuring consumer-based brand authenticity
10.1016/j.jbusres.2013.06.001 · 2014 · External reference
Technology-enabled engagement process of brand virtual-try-on services
10.1108/jpbm-12-2023-4859 · 2025 · External reference
When corporate brands tell stories: a signalling theory perspective
10.1080/23311908.2021.1897063 · 2021 · External reference
Unresolved reference
2024 · External reference
Consumer-based brand equity and brand performance
10.1080/02642060801917554 · 2008 · External reference
Social media and discursive practices in the global fashion industry
2025 · External reference
Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals
10.1016/j.jretconser.2024.103736 · 2024 · External reference
To what extent luxury retailing can be smart?
10.1016/j.jretconser.2018.03.012 · 2018 · External reference
A strategic framework for technological innovations in support of the customer experience: a focus on luxury retailers
10.1016/j.jretconser.2022.102959 · 2022 · External reference
The form of AI-driven luxury: how generative AI (GAI) and large language models (LLMs) are transforming the creative process
10.1080/0267257x.2024.2436096 · 2024 · External reference
Beyond the code: the impact of AI algorithm transparency signaling on user trust and relational satisfaction
10.1016/j.pubrev.2024.102507 · 2024 · External reference
Revolutionizing customer experience: integrating blockchain with AR and VR in retail
2024 · External reference
Impact of Gen-AI chatbots on consumer services experiences and behaviors: focusing on the sensation of awe and usage intentions through a cybernetic lens
10.1016/j.jretconser.2024.104120 · 2025 · External reference
The key drivers of perceived omnichannel service quality in fashion
2021 · External reference
Exploring the international fashion supply chain and corporate social responsibility: cost, responsiveness and ethical implications
2019 · External reference
Common method biases in behavioral research: a critical review of the literature and recommended remedies
10.1037/0021-9010.88.5.879 · 2003 · External reference
Augmented reality in retail: a trade-off between user's control of access to personal information and augmentation quality
10.1016/j.jretconser.2017.12.010 · 2018 · External reference
Consumers and artificial intelligence: an experiential perspective
10.1177/0022242920953847 · 2021 · External reference
The new wave of AI-powered luxury brands online shopping experience: the role of digital multisensory cues and customers' engagement
10.1016/j.jretconser.2023.103273 · 2023 · External reference
The role of blockchain in sustainable luxury fashion
2025 · External reference
Scouting emerging AI applications in fashion heritage and archival practices
10.3389/ejcmp.2025.14963 · 2025 · External reference
Constructing luxury brands: exploring the role of consumer discourse
10.1108/03090561311297382 · 2013 · External reference
The evolution of consumer behavior and the role of artificial intelligence in shaping it: AI in marketing
2025 · External reference
Integrating smart production and multi-objective reverse logistics for the optimum consumer-centric complex retail strategy towards a smart factory's solution
2025 · External reference
Conversational service interactions in omnichannel luxury furniture retail: insights from a longitudinal case study
10.1016/j.jretconser.2026.104845 · 2026 · External reference
Reimagining retail: technology at the frontline, across the value Chain, and toward sustainability
10.1016/j.jretconser.2025.104449 · 2025 · External reference
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
10.1108/ejm-10-2018-0690 · 2020 · External reference
The challenge of integrating “intelligent” technologies in luxury shopping contexts: the role of brand personality appeal and consumers' status consumption orientation
10.1016/j.jretconser.2023.103488 · 2024 · External reference
The invisible power of technologies in luxury and role of consumers' individual differences: the paradox of technological sophistication
10.1016/j.jretconser.2026.104930 · 2026 · External reference
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
10.1108/imr-04-2022-0092 · 2024 · External reference
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
10.1016/j.jretconser.2024.103867 · 2024 · External reference
Help or hurt? When platform filters contradict product attributes in online retail
10.1016/j.jretconser.2026.104875 · 2026 · External reference
Luxury: where next?
10.1002/mar.22244 · 2025 · External reference
E-shopping using mobile apps and the emerging consumer in the digital age of retail hyper personalization: an insight
2018 · External reference
Luxury consumption: the decision process
2025 · External reference
Navigating AI convergence in human–artificial intelligence teams: a signalling theory approach
10.1002/job.2856 · 2025 · External reference
Developing a brand heritage model for time-honoured brands: extending signalling theory
10.1080/13683500.2021.1926441 · 2022 · External reference
AI-driven business model: how AI-powered try-on technology is refining the luxury shopping experience and customer satisfaction
10.3390/jtaer19040148 · 2024 · External reference
Job market signaling
1973 · External reference
Navigating the new frontier: the role of AI‐driven virtual influencers in consumer engagement
2025 · External reference
Revealing consumer preferences in the fashion industry using K-means clustering
10.58291/ijec.v3i2.280 · 2024 · External reference
The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness-for Chinese consumers of Korean cosmetic brands
10.1016/j.heliyon.2024.e36030 · 2024 · External reference
Metaverse characteristics: the role of consumer experience shaping consumer behavior in the metaverse
10.3390/jtaer20030166 · 2025 · External reference
Navigating technological disruptions: the interplay of AI-based stakeholder engagement, marketing agility, and firm performance
2025 · External reference
Caught between convenience and autonomy: psychological dilemmas in consumers' use of AI‐Enabled personalization
10.1002/mar.70209 · 2026 · External reference
The effect of a hotel's star-rating-based expectations of safety from the pandemic on during-stay experiences
10.1016/j.jretconser.2022.103223 · 2023 · External reference
Measuring perceptions of brand luxury
2017 · External reference
Customer experience in AI-enabled products: scale development and validation
10.1016/j.jretconser.2023.103578 · 2024 · External reference
Unresolved reference
2000 · External reference
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product-versus communication-related campaigns
10.1108/ejm-12-2020-0910 · 2023 · External reference
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
10.1007/s11747-022-00854-x · 2022 · External reference
Smart retail services and consumer loyalty: the role of artificial intelligence and big data in market competitiveness
10.1016/j.jretconser.2026.104897 · 2026 · External reference
The devil replies slowly: how the response speed of online luxury retailers affects brand attitude
10.1080/10864415.2025.2471676 · 2025 · External reference
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
10.1016/j.jretconser.2021.102878 · 2022 · External reference
The paths of heritage luxury brands in the digital age: italian case studies from the fashion industry
2024 · External reference
Using artificial intelligence to improve customer engagement: user experience with chatbot technology
10.7172/2449-6634.jmcbem.2025.1.4 · 2025 · External reference
Designing age: the impact of logo color lightness on brand age perception and brand attitude
10.1002/mar.22172 · 2025 · External reference
Face meets machine: how price promotions shape consumer preference for virtual assistants (VAs) vs. human in luxury retail
10.1016/j.jretconser.2026.104767 · 2026 · External reference
Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets
10.1002/cb.70016 · ExternalCitation · doi-reference
Navigating AI convergence in human–artificial intelligence teams: a signalling theory approach
10.1002/job.2856 · ExternalCitation · doi-reference
Engaging consumers with virtual reality: a moderation role of product types and consumption orientations
10.1002/mar.22144 · ExternalCitation · doi-reference
Designing age: the impact of logo color lightness on brand age perception and brand attitude
10.1002/mar.22172 · ExternalCitation · doi-reference
Luxury: where next?
10.1002/mar.22244 · ExternalCitation · doi-reference
Caught between convenience and autonomy: psychological dilemmas in consumers' use of AI‐Enabled personalization
10.1002/mar.70209 · ExternalCitation · doi-reference
A new criterion for assessing discriminant validity in variance-based structural equation modeling
10.1007/s11747-014-0403-8 · ExternalCitation · doi-reference
How artificial intelligence will change the future of marketing
10.1007/s11747-019-00696-0 · ExternalCitation · doi-reference
A strategic framework for artificial intelligence in marketing
10.1007/s11747-020-00749-9 · ExternalCitation · doi-reference
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
10.1007/s11747-022-00854-x · ExternalCitation · doi-reference
The corporate heritage brand paradox: managing the tension between continuity and change in luxury brands
10.1016/j.ausmj.2020.08.003 · ExternalCitation · doi-reference
The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness-for Chinese consumers of Korean cosmetic brands
10.1016/j.heliyon.2024.e36030 · ExternalCitation · doi-reference
Enhancing customers' life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing
10.1016/j.ijhm.2024.103914 · ExternalCitation · doi-reference
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
10.1016/j.ijresmar.2024.05.001 · ExternalCitation · doi-reference
The ‘real thing’: branding authenticity in the luxury wine trade
10.1016/j.jbusres.2005.04.007 · ExternalCitation · doi-reference
Measuring consumer-based brand authenticity
10.1016/j.jbusres.2013.06.001 · ExternalCitation · doi-reference
Strategic approaches to augmented reality deployment by luxury brands
10.1016/j.jbusres.2021.07.040 · ExternalCitation · doi-reference
Brand authenticity: an integrative framework and measurement scale
10.1016/j.jcps.2014.11.006 · ExternalCitation · doi-reference
A framework for collaborative artificial intelligence in marketing
10.1016/j.jretai.2021.03.001 · ExternalCitation · doi-reference
Augmented reality in retail: a trade-off between user's control of access to personal information and augmentation quality
10.1016/j.jretconser.2017.12.010 · ExternalCitation · doi-reference
To what extent luxury retailing can be smart?
10.1016/j.jretconser.2018.03.012 · ExternalCitation · doi-reference
Brand experience and consumers' willingness-to-pay (WTP) a price premium: mediating role of brand credibility and perceived uniqueness
10.1016/j.jretconser.2018.06.009 · ExternalCitation · doi-reference
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
10.1016/j.jretconser.2020.102251 · ExternalCitation · doi-reference
A tale of two recommender systems: the moderating role of consumer expertise on artificial intelligence based product recommendations
10.1016/j.jretconser.2021.102528 · ExternalCitation · doi-reference
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
10.1016/j.jretconser.2021.102878 · ExternalCitation · doi-reference
A strategic framework for technological innovations in support of the customer experience: a focus on luxury retailers
10.1016/j.jretconser.2022.102959 · ExternalCitation · doi-reference
The effect of a hotel's star-rating-based expectations of safety from the pandemic on during-stay experiences
10.1016/j.jretconser.2022.103223 · ExternalCitation · doi-reference
The new wave of AI-powered luxury brands online shopping experience: the role of digital multisensory cues and customers' engagement
10.1016/j.jretconser.2023.103273 · ExternalCitation · doi-reference
The challenge of integrating “intelligent” technologies in luxury shopping contexts: the role of brand personality appeal and consumers' status consumption orientation
10.1016/j.jretconser.2023.103488 · ExternalCitation · doi-reference
Customer experience in AI-enabled products: scale development and validation
10.1016/j.jretconser.2023.103578 · ExternalCitation · doi-reference
Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals
10.1016/j.jretconser.2024.103736 · ExternalCitation · doi-reference
Hospitality for prime consumers and others under the retail management
10.1016/j.jretconser.2024.103849 · ExternalCitation · doi-reference
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
10.1016/j.jretconser.2024.103867 · ExternalCitation · doi-reference
Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel
10.1016/j.jretconser.2024.103954 · ExternalCitation · doi-reference
Impact of Gen-AI chatbots on consumer services experiences and behaviors: focusing on the sensation of awe and usage intentions through a cybernetic lens
10.1016/j.jretconser.2024.104120 · ExternalCitation · doi-reference
Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk
10.1016/j.jretconser.2024.104129 · ExternalCitation · doi-reference
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity
10.1016/j.jretconser.2024.104131 · ExternalCitation · doi-reference
Less stress, fewer delays: the role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail
10.1016/j.jretconser.2025.104268 · ExternalCitation · doi-reference
The hidden signals of luxury: investigating inconspicuous consumption and the mediating role of social connectedness
10.1016/j.jretconser.2025.104398 · ExternalCitation · doi-reference
Artificial creativity in luxury advertising: how trust and perceived humanness drive consumer response to AI-generated content
10.1016/j.jretconser.2025.104403 · ExternalCitation · doi-reference
Exploring AI assistant in luxury brands: how social presence and emotional appeal drive technology adoption
10.1016/j.jretconser.2025.104409 · ExternalCitation · doi-reference
Redefining consumer experience through artificial intelligence in the luxury retail sector
10.1016/j.jretconser.2025.104416 · ExternalCitation · doi-reference
Reimagining retail: technology at the frontline, across the value Chain, and toward sustainability
10.1016/j.jretconser.2025.104449 · ExternalCitation · doi-reference
When help feels creepy: a MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
10.1016/j.jretconser.2025.104699 · ExternalCitation · doi-reference
Face meets machine: how price promotions shape consumer preference for virtual assistants (VAs) vs. human in luxury retail
10.1016/j.jretconser.2026.104767 · ExternalCitation · doi-reference
Conversational service interactions in omnichannel luxury furniture retail: insights from a longitudinal case study
10.1016/j.jretconser.2026.104845 · ExternalCitation · doi-reference
Help or hurt? When platform filters contradict product attributes in online retail
10.1016/j.jretconser.2026.104875 · ExternalCitation · doi-reference
Smart retail services and consumer loyalty: the role of artificial intelligence and big data in market competitiveness
10.1016/j.jretconser.2026.104897 · ExternalCitation · doi-reference
The invisible power of technologies in luxury and role of consumers' individual differences: the paradox of technological sophistication
10.1016/j.jretconser.2026.104930 · ExternalCitation · doi-reference
Beyond the code: the impact of AI algorithm transparency signaling on user trust and relational satisfaction
10.1016/j.pubrev.2024.102507 · ExternalCitation · doi-reference
Innovation dimensions and firm performance synergy in the emerging market: a perspective from dynamic capability theory & signalling theory
10.1016/j.techsoc.2020.101512 · ExternalCitation · doi-reference
Common method biases in behavioral research: a critical review of the literature and recommended remedies
10.1037/0021-9010.88.5.879 · ExternalCitation · doi-reference
Brand signalling: an antecedent of employee brand understanding
10.1057/s41262-018-0100-x · ExternalCitation · doi-reference
Consumer-based brand equity and brand performance
10.1080/02642060801917554 · ExternalCitation · doi-reference
The form of AI-driven luxury: how generative AI (GAI) and large language models (LLMs) are transforming the creative process
10.1080/0267257x.2024.2436096 · ExternalCitation · doi-reference
How luxury brands build customer-based brand equity through phygital experience
10.1080/0965254x.2022.2052937 · ExternalCitation · doi-reference
How digital doppelgänger ignites unstoppable brand love, loyalty & word-of-mouth in the metaverse
10.1080/10447318.2025.2564271 · ExternalCitation · doi-reference
The devil replies slowly: how the response speed of online luxury retailers affects brand attitude
10.1080/10864415.2025.2471676 · ExternalCitation · doi-reference
Developing a brand heritage model for time-honoured brands: extending signalling theory
10.1080/13683500.2021.1926441 · ExternalCitation · doi-reference
When corporate brands tell stories: a signalling theory perspective
10.1080/23311908.2021.1897063 · ExternalCitation · doi-reference
Constructing luxury brands: exploring the role of consumer discourse
10.1108/03090561311297382 · ExternalCitation · doi-reference
Mixed methods designs in marketing research
10.1108/13522751111099300 · ExternalCitation · doi-reference
Blending the past and present: why and when brand revitalization and retro branding strategies are effective in heritage branding
10.1108/ejm-03-2024-0169 · ExternalCitation · doi-reference
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
10.1108/ejm-10-2018-0690 · ExternalCitation · doi-reference
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product-versus communication-related campaigns
10.1108/ejm-12-2020-0910 · ExternalCitation · doi-reference
Human-centred AI vs machine-centred AI: navigating AI ethical crises in luxury retail
10.1108/ijrdm-11-2024-0600 · ExternalCitation · doi-reference
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
10.1108/imr-04-2022-0092 · ExternalCitation · doi-reference
“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers
10.1108/jpbm-06-2024-5271 · ExternalCitation · doi-reference
Technology-enabled engagement process of brand virtual-try-on services
10.1108/jpbm-12-2023-4859 · ExternalCitation · doi-reference
Luxury experience and consumer behavior: a literature review
10.1108/mip-12-2021-0438 · ExternalCitation · doi-reference
AI assisted fashion design: a review
10.1109/access.2023.3306235 · ExternalCitation · doi-reference
The role of intangible attributes of luxury brands for signalling status: a systematic literature review
10.1111/ijcs.12852 · ExternalCitation · doi-reference
Mapping the future of tech‐infused luxury: a roadmap and research directions
10.1111/ijcs.13103 · ExternalCitation · doi-reference
Consumers and artificial intelligence: an experiential perspective
10.1177/0022242920953847 · ExternalCitation · doi-reference
Estimating nonresponse bias in mail surveys
10.1177/002224377701400320 · ExternalCitation · doi-reference
Set correlation and contingency tables
10.1177/014662168801200410 · ExternalCitation · doi-reference
Artificial intelligence in marketing: a systematic literature review
10.1177/14707853211018428 · ExternalCitation · doi-reference
Caregiving: the forgotten element in attachment
10.1207/s15327965pli1102_01 · ExternalCitation · doi-reference
Does exclusivity always pay off? Exclusive price promotions and consumer response
10.1509/jm.74.2.121 · ExternalCitation · doi-reference
Exploring the impact of virtual reality on consumer purchase decisions: a strategic perspective on immersive digital marketing in the luxury fashion industry
10.24052/bmr/v16nu01/art-15 · ExternalCitation · doi-reference
Populence: exploring luxury for the masses
10.2753/mtp1069-6679210102 · ExternalCitation · doi-reference
Scouting emerging AI applications in fashion heritage and archival practices
10.3389/ejcmp.2025.14963 · ExternalCitation · doi-reference
AI-driven business model: how AI-powered try-on technology is refining the luxury shopping experience and customer satisfaction
10.3390/jtaer19040148 · ExternalCitation · doi-reference
Metaverse characteristics: the role of consumer experience shaping consumer behavior in the metaverse
10.3390/jtaer20030166 · ExternalCitation · doi-reference
Common method bias in PLS-SEM: a full collinearity assessment approach
10.4018/ijec.2015100101 · ExternalCitation · doi-reference
Human trust in artificial intelligence: review of empirical research
10.5465/annals.2018.0057 · ExternalCitation · doi-reference
Revealing consumer preferences in the fashion industry using K-means clustering
10.58291/ijec.v3i2.280 · ExternalCitation · doi-reference
Marketing's crystal ball: where we are and where we could soon be with generative artificial intelligence in marketing
10.69554/jdoc2249 · ExternalCitation · doi-reference
Using artificial intelligence to improve customer engagement: user experience with chatbot technology
10.7172/2449-6634.jmcbem.2025.1.4 · ExternalCitation · doi-reference
