Research graph
References from Artificial intelligence and consumer behaviour on social media: A study of personalization, trust, and privacy. Local targets link to admitted publications; unresolved targets remain external evidence.
Artificial intelligence and Social Media: the impact on consumer decision-making
10.1016/j.bushor.2018.08.004 · 2020 · External reference
The future of artificial intelligence in consumer marketing
2021 · External reference
The jobs that artificial intelligence will create
2019 · External reference
Chatbot e-service and customer satisfaction regarding luxury brands
10.1016/j.jbusres.2018.10.004 · 2020 · External reference
The future of marketing is AI-driven
2021 · External reference
Artificial Intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
2021 · External reference
Siri, Alexa, and other digital assistants: the future of AI in marketing
10.1016/j.bushor.2018.08.004 · 2019 · External reference
Social media privacy management strategies: a SEM analysis of user privacy behaviours
10.1016/j.comcom.2021.04.012 · 2021 · External reference
How artificial intelligence will change the future of marketing
10.1007/s11747-019-00696-0 · 2020 · External reference
Security and privacy protection in developing ethical AI: a mixedmethods study from a marketing employee perspective
10.1007/s10551-024-05894-7 · 2025 · External reference
AI and future consumer behaviour: opportunities and challenges
2022 · External reference
The theory of planned behaviour
10.1016/0749-5978(91)90020-t · 1991 · External reference
Understanding customer experience throughout the customer journey
10.1509/jm.15.0420 · 2016 · External reference
Unresolved reference
2015 · External reference
Unravelling the personalization-paradox: the effect of information collection and trust-building on online advertisement effectiveness
10.1016/j.jretai.2014.09.005 · 2015 · External reference
A strategic framework for artificial intelligence in marketing
10.1007/s11747-020-00749-9 · 2021 · External reference
Unresolved reference
1986 · External reference
Understanding the role of artificial intelligence in personalized engagement marketing
10.1177/0008125619859317 · 2019 · External reference
Customer experiences in the age of artificial intelligence
10.1016/j.chb.2020.106548 · 2021 · External reference
Robotic service quality: scale development and validation
10.1016/j.jretconser.2021.102661 · 2021 · External reference
Consumers’ acceptance of artificially intelligent (AI) device use in service delivery
2019 · External reference
Artificial intelligence, automation, and work
2021 · External reference
An extended privacy calculus model for e-commerce transactions
10.1287/isre.1060.0080 · 2006 · External reference
The penalty for privacy: a strategic framework for leveraging consumer privacy as a competitive advantage
2019 · External reference
Common method biases in behavioral research: a critical review of the literature and recommended remedies
10.1037/0021-9010.88.5.879 · 2003 · External reference
Unresolved reference
2018 · External reference
A power primer
10.1037/0033-2909.112.1.155 · 1992 · External reference
Unresolved reference
2016 · External reference
Online consumer review: word-of-mouth as a new element of marketing communication mix
10.1287/mnsc.1070.0810 · 2008 · External reference
Unresolved reference
1994 · External reference
Structural equation models with unobservable variables and measurement error: algebra and statistics
10.1177/002224378101800313 · 1981 · External reference
Unresolved reference
2010 · External reference
Unresolved reference
2016 · External reference
Likert scales: how to (ab)use them
10.1111/j.1365-2929.2004.02012.x · 2004 · External reference
Unresolved reference
2020 · External reference
Unresolved reference
1999 · External reference
Likert scales, levels of measurement and the “laws” of statistics
10.1007/s10459-010-9222-y · 2010 · External reference
Is the selection of statistical methods governed by level of measurement?
10.1037/h0078865 · 1993 · External reference
Trust in AI-enabled services: a literature review and future directions
2021 · External reference
Unresolved reference
2018 · External reference
Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology
10.2307/41410412 · 2012 · External reference
Personalization and privacy in online marketing: balancing the benefits of personalization with consumer privacy concerns
2019 · External reference
Perceived usefulness, perceived ease of use, and user acceptance of information technology
10.2307/249008 · 1989 · External reference
Consumer privacy: balancing economic and justice considerations
10.1111/1540-4560.00067 · 2003 · External reference
Unresolved reference
1995 · External reference
How AI can be a force for good
2018 · External reference
