Research graph
References from Impact of social media marketing elements on purchase intentions: The moderating role of consumer trust. Local targets link to admitted publications; unresolved targets remain external evidence.
Social media in marketing: A review and analysis of the existing literature
10.1016/j.tele.2017.05.008 · 2017 · External reference
Impact of social media marketing on brand loyalty in Saudi Arabia
10.5267/j.ijdns.2022.11.012 · 2023 · External reference
Consumer needs and design practices for trusted social commerce platforms
10.1007/978-3-030-85613-7_15 · 2021 · External reference
Unresolved reference
External reference
The impact of E-CRM on customer loyalty in the airline industry: The mediating role of customer experience
10.1080/23311975.2024.2364838 · 2024 · External reference
Social commerce: A concept explication
10.1007/978-3-030-77246-8_37 · 2021 · External reference
The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review
10.51594/ijmer.v6i5.1123 · 2024 · External reference
The influence of digital marketing and social media marketing on consumer buying behavior
10.13166/jms/189429 · 2024 · External reference
Factors that promote social media marketing in retail companies
10.22201/fca.24488410e.2021.2475 · 2020 · External reference
A study on digital marketing strategies for gen Z
2024 · External reference
Causal factors influencing the use of social commerce platforms
10.1016/j.joitmc.2023.100172 · 2023 · External reference
A critical review of digital marketing
2018 · External reference
Understanding the effects of eWOM antecedents on online purchase intention in China
10.3390/info12050192 · 2021 · External reference
Buying environmentally sustainable products: The role of materialism and product comparison in purchasing behavior
10.5267/j.uscm.2024.7.005 · 2025 · External reference
A proposal digital marketing strategy for MarcheluzzoSrl: Training and evaluating a prediction model for the number of adv
2020 · External reference
The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
10.1509/jmkg.65.2.81.18255 · 2001 · External reference
The impact of social media marketing on consumer behavior: A study of the fashion retail industry
10.4236/ojbm.2024.123090 · 2024 · External reference
Digital transformation and marketing: A systematic and thematic literature review
10.1007/s43039-023-00067-2 · 2023 · External reference
Effects of price, brand, and Store information on buyers' product evaluations
1991 · External reference
Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
10.1007/s10796-021-10106-y · 2023 · External reference
Unresolved reference
2015 · External reference
Exploring the relationship between social commerce features and consumers' repurchase intentions: The mediating role of perceived value
10.3389/fpsyg.2021.775056 · 2022 · External reference
Unresolved reference
2022 · External reference
How trust leads to online purchase intention founded in perceived usefulness and peer communication
10.1002/cb.1936 · 2021 · External reference
Content marketing optimization to increase consumer engagement at brand necerel on Instagram platform
2024 · External reference
Exploring digital marketing for brands in the internet era
10.32629/memf.v4i1.1180 · 2023 · External reference
Determinants of self-actualization among gen Z: The mediating role of digital literacy
10.48161/qaj.v5n4a2133 · 2025 · External reference
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
10.1016/j.jbusres.2011.10.014 · 2012 · External reference
The persuasive power of social media influencers in brand credibility and purchase intention
2024 · External reference
The impact of social media engagement on consumers' trust and purchase intention
10.1504/ijtmkt.2020.111547 · 2020 · External reference
The application of digital marketing for UKM in facing the Covid-19 pandemic
10.2991/ahe.k.210205.093 · 2021 · External reference
Research on social media advertising persuasion based on the elaboration likelihood model
10.1051/shsconf/202315403024 · 2023 · External reference
Consequences of the route to persuasion
1986 · External reference
Development of trust marketing in the digital society
10.21003/ea.v176-02 · 2019 · External reference
The role of social media marketing communication on the Instagram platform in growing consumer buying intention
10.47153/jbmr45.6962023 · 2023 · External reference
Investigating the relationship between visual aesthetics of content creation pages and user engagement in selected social media
2024 · External reference
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
10.1111/ijcs.12658 · 2021 · External reference
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
10.3389/fpsyg.2022.941058 · 2022 · External reference
Exploring the influence: A bibliometric analysis of social media marketing in the digital era
2023 · External reference
Shaping consumer choices: The power of green brand knowledge, trust, and social responsibility
10.24294/jipd.v8i8.5380 · 2024 · External reference
The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm
10.1016/j.techsoc.2021.101567 · 2021 · External reference
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
10.1108/mip-06-2023-0248 · 2025 · External reference
How trust leads to online purchase intention founded in perceived usefulness and peer communication
10.1002/cb.1936 · ExternalCitation · doi-reference
Social commerce: A concept explication
10.1007/978-3-030-77246-8_37 · ExternalCitation · doi-reference
Consumer needs and design practices for trusted social commerce platforms
10.1007/978-3-030-85613-7_15 · ExternalCitation · doi-reference
Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
10.1007/s10796-021-10106-y · ExternalCitation · doi-reference
Digital transformation and marketing: A systematic and thematic literature review
10.1007/s43039-023-00067-2 · ExternalCitation · doi-reference
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
10.1016/j.jbusres.2011.10.014 · ExternalCitation · doi-reference
Causal factors influencing the use of social commerce platforms
10.1016/j.joitmc.2023.100172 · ExternalCitation · doi-reference
The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm
10.1016/j.techsoc.2021.101567 · ExternalCitation · doi-reference
Social media in marketing: A review and analysis of the existing literature
10.1016/j.tele.2017.05.008 · ExternalCitation · doi-reference
Research on social media advertising persuasion based on the elaboration likelihood model
10.1051/shsconf/202315403024 · ExternalCitation · doi-reference
The impact of E-CRM on customer loyalty in the airline industry: The mediating role of customer experience
10.1080/23311975.2024.2364838 · ExternalCitation · doi-reference
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
10.1108/mip-06-2023-0248 · ExternalCitation · doi-reference
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
10.1111/ijcs.12658 · ExternalCitation · doi-reference
The influence of digital marketing and social media marketing on consumer buying behavior
10.13166/jms/189429 · ExternalCitation · doi-reference
The impact of social media engagement on consumers' trust and purchase intention
10.1504/ijtmkt.2020.111547 · ExternalCitation · doi-reference
The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
10.1509/jmkg.65.2.81.18255 · ExternalCitation · doi-reference
Development of trust marketing in the digital society
10.21003/ea.v176-02 · ExternalCitation · doi-reference
Factors that promote social media marketing in retail companies
10.22201/fca.24488410e.2021.2475 · ExternalCitation · doi-reference
Shaping consumer choices: The power of green brand knowledge, trust, and social responsibility
10.24294/jipd.v8i8.5380 · ExternalCitation · doi-reference
The application of digital marketing for UKM in facing the Covid-19 pandemic
10.2991/ahe.k.210205.093 · ExternalCitation · doi-reference
Exploring digital marketing for brands in the internet era
10.32629/memf.v4i1.1180 · ExternalCitation · doi-reference
Exploring the relationship between social commerce features and consumers' repurchase intentions: The mediating role of perceived value
10.3389/fpsyg.2021.775056 · ExternalCitation · doi-reference
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
10.3389/fpsyg.2022.941058 · ExternalCitation · doi-reference
Understanding the effects of eWOM antecedents on online purchase intention in China
10.3390/info12050192 · ExternalCitation · doi-reference
The impact of social media marketing on consumer behavior: A study of the fashion retail industry
10.4236/ojbm.2024.123090 · ExternalCitation · doi-reference
The role of social media marketing communication on the Instagram platform in growing consumer buying intention
10.47153/jbmr45.6962023 · ExternalCitation · doi-reference
Determinants of self-actualization among gen Z: The mediating role of digital literacy
10.48161/qaj.v5n4a2133 · ExternalCitation · doi-reference
The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review
10.51594/ijmer.v6i5.1123 · ExternalCitation · doi-reference
Impact of social media marketing on brand loyalty in Saudi Arabia
10.5267/j.ijdns.2022.11.012 · ExternalCitation · doi-reference
Buying environmentally sustainable products: The role of materialism and product comparison in purchasing behavior
10.5267/j.uscm.2024.7.005 · ExternalCitation · doi-reference
