Research graph
References from Marketing activities and performance. Local targets link to admitted publications; unresolved targets remain external evidence.
A new marketing paradigm for electronic commerce
1997 · External reference
Marketing opportunities in the digital world
10.1108/10662249810211656 · 1998 · External reference
Unresolved reference
External reference
Unresolved reference
External reference
Unresolved reference
External reference
Small firm marketing: a comparison of eastern and western marketing practices
10.1023/a:1015443110626 · 1999 · External reference
Research into small firm marketing: a contextual stepwise approach
10.1108/13522759910270043 · 1999 · External reference
Effective marketing in Taiwan: profiles of top performers
1992 · External reference
Development of Hong Kong's place in international trade
10.1111/j.1467-9701.1982.tb00066.x · 1982 · External reference
Unresolved reference
1988 · External reference
Unresolved reference
1983 · External reference
Unresolved reference
External reference
Market orientation: the construct, research propositions, and managerial implications
10.2307/1251866 · 1990 · External reference
The effect of a marketing orientation on business profitably
10.2307/1251757 · 1990 · External reference
Marketing orientation and the learning organisation
10.2307/1252120 · 1995 · External reference
MARKOR: a measure of market orientation
10.2307/3172691 · 1993 · External reference
Market orientation of small- and medium-sized firms in Taiwan
1998 · External reference
Unresolved reference
External reference
Market orientation and business performance: some evidence from Hong Kong
10.1108/02651339810212502 · 1998 · External reference
The marketing concept and the smaller firm
10.1108/eb045728 · 1986 · External reference
Some exploratory models for assessing small firms' marketing performance (a qualitative approach)
10.1108/03090569010006056 · 1990 · External reference
The present status of the marketing concept
10.2307/1250868 · 1972 · External reference
Unresolved reference
1982 · External reference
The marketing/small enterprise paradox
10.1177/026624268500300302 · 1985 · External reference
Entrepreneurial heuristics: a comparison between high PI (pioneering-innovative) and low PI ventures
10.1016/0883-9026(92)90021-i · 1992 · External reference
Unresolved reference
1984 · External reference
Defining the small business: a new classification of company size
10.1080/08985629100000002 · 1991 · External reference
Successful entrepreneurship in Hong Kong
10.1016/0024-6301(92)90174-z · 1992 · External reference
What is a small business?
1993 · External reference
Content analysis in entrepreneurship research: the case of initial public offering
10.1177/104225878901400105 · 1989 · External reference
Content analysis in consumer research
10.1086/208674 · 1977 · External reference
Unresolved reference
2000 · External reference
Automate/informate: the two faces of intelligent technology
10.1016/0090-2616(85)90033-6 · 1985 · External reference
Harnessing the marketing information revolution: toward the market-driven learning organization
1994 · External reference
Unresolved reference
1999 · External reference
Unresolved reference
1985 · External reference
Learning together: national differences in entrepreneurship research
2000 · External reference
Unresolved reference
1989 · External reference
