Research graph
References from trends in Internet-based business-to-business marketing. Local targets link to admitted publications; unresolved targets remain external evidence.
The antecedents and consequences of customer-centric marketing
10.1177/0092070300281006 · 2000 · External reference
Value creation in markets: a critical area of focus for business-to-business markets
10.1016/s0019-8501(01)00153-5 · 2001 · External reference
Exploring the implications of the Internet for consumer marketing
10.1177/0092070397254005 · 1997 · External reference
Feeling the heat: making marketing more productive
1995 · External reference
Seismic forces of global change
10.1108/eb054569 · 1996 · External reference
Psychology of innovation resistance: the less developed concept (LDC) in diffusion research
1981 · External reference
Unresolved reference
1995 · External reference
Unresolved reference
1997 · External reference
