References

Unresolved reference

External reference

Unresolved reference

External reference

Unresolved reference

External reference

Unresolved reference

1995 · External reference

A communications framework to evaluate sales promotion strategies

1998 · External reference

The 4P classification of the marketing mix revisited

10.2307/1251988 · 1992 · External reference

The case for electronic business communities

10.1016/s0007-6813(98)90073-8 · 1998 · External reference

Window on the web

1999 · External reference

Ebusiness in the forest products industry

1999 · External reference

Electronic purchasing on every desktop

1998 · External reference

Customer service: the key to customer satisfaction, customer loyalty, and market share

1994 · External reference

A model of industrial buyer behavior

10.2307/1250358 · 1973 · External reference

Physical distribution service in industrial purchase decisions

10.2307/1251000 · 1976 · External reference

Market motives, distinctive capabilities and domestic inertia: a hybrid model of innovation generation

10.2307/3151917 · 1999 · External reference

No business like e-business

1999 · External reference

Why are so many web sites so bad?

1998 · External reference

Build a web site, and they will come

1997 · External reference

Innovation and learning: the two faces of R&D

10.2307/2233763 · 1989 · External reference

Research and product innovation in Australian manufacturing industries

10.2307/2098114 · 1978 · External reference

R&D and global manufacturing performance

10.1287/mnsc.44.1.1 · 1998 · External reference

Concentration, R&D, and productivity change

10.2307/1058053 · 1983 · External reference

Interactive functions and their impacts on the appeal of Internet presence sites

1998 · External reference

Advertiser perceptions of the Internet as a marketing communications tool

1998 · External reference

Comparing the effectiveness of the web site with traditional media

1998 · External reference

The effectiveness of industrial print advertisements across product categories

10.2307/3150527 · 1980 · External reference

Content analysis as a predictive methodology: recall, readership, and evaluations of business-to-business print advertising

1998 · External reference

The role and effect of web addresses in advertising

1997 · External reference

Unresolved reference

External reference

Selling the web: web features used by retailers

2000 · External reference

Advertising: brand communications styles in established media and the Internet

1997 · External reference