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References from Advertising budgeting practices in agribusiness: The case of farmer cooperatives. Local targets link to admitted publications; unresolved targets remain external evidence.
Optimal Advertising Policy under Dynamic Conditions
1962 · External reference
Unresolved reference
1989 · External reference
Unresolved reference
1995 · External reference
Advertising Budgeting Approaches in the U.K.
10.1016/0019-8501(89)90004-7 · 1989 · External reference
Targeting Farmers: Agribusiness Advertising Gets Specific as Industry Specializes
1992 · External reference
The Power of Truly Integrated Marketing
1994 · External reference
Unresolved reference
1994 · External reference
Does Advertising Lower Consumer Prices?
10.2307/1250354 · 1973 · External reference
Unresolved reference
1985 · External reference
Unresolved reference
1994 · External reference
The Effects of Advertising Carry-Over
1972 · External reference
Econometric Measurement of the Duration of Advertising Effect on Sales
1976 · External reference
Assessing the Long-Term Value of Advertising
1978 · External reference
Advertising Effects: More than Short Term
10.1177/147078539303500103 · 1993 · External reference
Unresolved reference
1994 · External reference
Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analysis
10.2307/1250277 · 1979 · External reference
A Search for Optimal Advertising Spending Level
10.1080/00913367.1979.10673285 · 1979 · External reference
Aggregate Advertising Models: The State of the Art
10.1287/opre.27.4.629 · 1979 · External reference
The Shape of the Advertising Response Function
1980 · External reference
Determinants of the Advertising-to-Sales Ratio
1981 · External reference
Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets
10.2307/1251870 · 1990 · External reference
Unresolved reference
1993 · External reference
The Advertising Budgeting Practices of Industrial Marketers
10.2307/1251515 · 1984 · External reference
Advertising Budgeting Practices of Industrial Advertisers
10.1016/0019-8501(87)90009-5 · 1987 · External reference
The Marketing Budgeting Process: Marketing Management Implications
10.2307/1251247 · 1987 · External reference
How Service Firms Set Their Marketing Budgets
10.1016/0019-8501(90)90029-u · 1990 · External reference
Promotion Budgeting and Control in the Fast Food Industry
10.1080/02650487.1993.11104519 · 1993 · External reference
How Large Advertisers Set Budgets
1975 · External reference
How European Managers Set Advertising Budgets
1977 · External reference
Budgeting Practices of Big Advertisers
1981 · External reference
Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers
10.1080/00913367.1983.10672857 · 1983 · External reference
Unresolved reference
1995 · External reference
Unresolved reference
1990 · External reference
An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets
10.1080/00913367.1982.10672823 · 1982 · External reference
Determining the Optimal Level of Media Spending
1994 · External reference
Advertising Budgeting Methods in Canada, the UK and the US
10.1080/02650487.1991.11104455 · 1991 · External reference
Advertising Budgeting and Sales Forecasting: The Timing Relationship
10.1080/02650487.1995.11104598 · 1995 · External reference
The Yellow Pages as an Advertising Tool for Small Business
1988 · External reference
Toward a Concept of Domesticated Markets
10.2307/1250272 · 1979 · External reference
Unresolved reference
1991 · External reference
Unresolved reference
1990 · External reference
Estimating Nonresponse Bias in Mail Surveys
10.2307/3150783 · 1977 · External reference
Growth Rate Slows for Top 100 Cooperatives
1994 · External reference
Cooperative Growth: Is It Constrained?
10.1002/1520-6297(199505/06)11:3<245::aid-agr2720110306>3.0.co;2-j · 1995 · External reference