Research graph
References from Relationships Between Businesses and Marketing Research Firms. Local targets link to admitted publications; unresolved targets remain external evidence.
Unresolved reference
External reference
Developing Buyer-Seller Relationships
10.2307/1251126 · 1987 · External reference
Single Sourcing
10.1111/j.1745-493x.1987.tb00176.x · 1987 · External reference
Performance Implications of Buyer-Supplier Relationships in Industrial Markets
10.1016/0148-2963(94)00010-c · 1995 · External reference
Long-Term Manufacturer-Supplier Relationships
10.2307/1252010 · 1995 · External reference
Unresolved reference
1985 · External reference
Partnering as a Focused Market Strategy
10.2307/41166663 · 1991 · External reference
Strategic Supplier Selection
10.1016/0007-6813(88)90072-9 · 1988 · External reference
The Commitment-Trust Theory of Relationship Marketing
10.2307/1252308 · 1994 · External reference
Organizing Successful Co-Marketing Alliances
10.2307/1252025 · 1993 · External reference
Marketing Research Partnerships
1992 · External reference
A Decision Model for Marketing Research Relationship Choices
10.1108/08876049610106707 · 1996 · External reference
Joint Ventures and Competitive Strategy
10.1002/smj.4250090205 · 1988 · External reference
Measuring Service Quality
10.2307/1252296 · 1992 · External reference
Zero Defections
1990 · External reference
Partnering
10.1108/eb039494 · 1992 · External reference
Mixed Motive Marriages
1990 · External reference
Preference for Single Sourcing and Supplier Selection Criteria
10.1016/0148-2963(94)00043-e · 1995 · External reference
A Conceptual Model of Service Quality and Its Implications for Future Research
10.2307/1251430 · 1985 · External reference
SERVQUAL
1988 · External reference
