Research graph
References from Exploring for Competitive Advantages in Business Markets. Local targets link to admitted publications; unresolved targets remain external evidence.
Unresolved reference
1985 · External reference
From Competitive Advantage to Corporate Strategy
1987 · External reference
Product Differentiation and Market Segmentation As Alternative Marketing Strategies
10.1177/002224295602100102 · 1956 · External reference
Market Segmentation Practices of Industrial Marketers
10.1016/0019-8501(93)90033-4 · 1993 · External reference
Approaches to Market Segmentation Analysis
10.1177/002224297604000408 · 1976 · External reference
Unresolved reference
1992 · External reference
Unresolved reference
1983 · External reference
Unresolved reference
1972 · External reference
Industrial Marketing Segmentation
10.1016/0019-8501(74)90025-x · 1974 · External reference
Issues and Advances in Segmentation Research
10.1177/002224377801500302 · 1978 · External reference
Unresolved reference
1994 · External reference
Unresolved reference
External reference
10.1177/002224298705100201
10.1177/002224298705100201 · External reference
Strategic Segmentation
1981 · External reference
Identifying and Qualifying Industrial Market Segments
1986 · External reference
10.1016/0019-8501(80)90003-6
10.1016/0019-8501(80)90003-6 · External reference
An Approach to Normative Segmentation
10.1177/002224377801500303 · 1978 · External reference
A Critical Review of Industrial Market Segmentation
10.1016/0019-8501(85)90045-8 · 1985 · External reference
10.1177/002224298104500314
10.1177/002224298104500314 · External reference
How Marketing Managers Use Market Segmentation
1990 · External reference
Empirical Testing a Desegregate Choice Model for Segments
10.1177/002224378502200412 · 1985 · External reference
A New Approach to Industrial Market Segmentation
1978 · External reference
Industrial Market Segmentation by the Structure of Purchasing Process
10.1016/0019-8501(80)90049-8 · 1980 · External reference
Benefit Segmentation for Industrial Products
10.1016/0019-8501(86)90019-2 · 1986 · External reference
Segmenting Customers in Mature Industrial Markets
10.1177/002224299205600406 · 1992 · External reference
Benefit Segmentation in Industrial Markets
10.1016/0148-2963(86)90009-3 · 1986 · External reference
Using Purchase Influence Niching for Better Focus in Industrial Marketing Plans
10.1016/0019-8501(94)90006-x · 1994 · External reference
A Research Design to Predict Telephone Usage Among Bell System Business Customers
1976 · External reference
Benefit Structure Analysis
10.1177/002224297604000403 · 1976 · External reference
Value-Based Strategies for Industrial Products
10.1016/0007-6813(81)90125-7 · 1981 · External reference
Market Segmentation in the Chemical Fragrance Industry
1974 · External reference
New Criteria for Market Segmentation
1964 · External reference
An Overview of the Attitude Construct
1980 · External reference
Unresolved reference
External reference
Unresolved reference
1993 · External reference
Unresolved reference
1994 · External reference
Conjoint Analysis in Marketing
10.1177/002224299005400402 · 1990 · External reference
Unresolved reference
1994 · External reference
Industrial Purchasing
1987 · External reference
Unresolved reference
1992 · External reference
Competitive Marketing Behavior in Industrial Markets
10.1177/002224299405800204 · 1994 · External reference
Unresolved reference
1991 · External reference
Unresolved reference
1972 · External reference
Modeling Organizational Buying as a Sequence of Decisions
10.1016/0019-8501(83)90015-9 · 1983 · External reference
Optimal Number of Response Alternatives for a Scale
10.1177/002224378001700401 · 1980 · External reference
Unresolved reference
1978 · External reference
Difference in Attribute Importance for Different Industrial Products
1974 · External reference
Unresolved reference
1978 · External reference
Unresolved reference
1983 · External reference
A Model of Industrial Buyer Behavior
10.1177/002224297303700408 · 1973 · External reference
Unresolved reference
1972 · External reference
Unresolved reference
External reference
A Theory of the Consumer Evaluation Process for New Product Concepts
1985 · External reference
Beyond the Quadrant Chart
10.1080/00218499.1991.12466800 · 1991 · External reference
10.1086/209336
10.1086/209336 · External reference
Unresolved reference
External reference
An Attitude Model for the Study of Brand Preferences
1972 · External reference
Unresolved reference
1995 · External reference
Unresolved reference
1995 · External reference
The Nature of Product-related Attributes
1981 · External reference
The House of Quality
1988 · External reference
A Consumer-Based Methodology for the Identification of New Product Ideas
10.1287/mnsc.20.6.921 · 1974 · External reference
Measuring Customer Satisfaction
10.1016/0019-8501(93)90012-v · 1993 · External reference
Conjoint Analysis in Consumer Research
10.1086/208721 · 1978 · External reference
Estimation of Attribute Weights from Preference Comparisons
10.1287/mnsc.30.7.801 · 1984 · External reference
Definition of Determinant Attributes
10.1177/002224377100800205 · 1971 · External reference
Unresolved Issues in the Identification of Determinant Attributes
1980 · External reference
An Exploratory Investigation of Holistic and Analytic Modes of Product Perception
1993 · External reference
The Interplay of Affect and Cognition in Attitude Formation and Change
10.1037/0022-3514.59.2.202 · 1990 · External reference
Finding Determinant Buying Attitudes
1970 · External reference
Effects of Attribute Salience on the Consistency of Product Evaluations and Purchase Predictions
1990 · External reference
Multi-attribute Approaches for Product Concept Evaluation and Generation
10.1177/002224377901600202 · 1979 · External reference
Issues in Marketings’ Use of Multi-attribute Models
10.1177/002224377301000411 · 1973 · External reference
Unresolved reference
1994 · External reference
Commercial Use of Conjoint Analysis
10.1177/002224298204600308 · 1982 · External reference
A Paradigm for Developing Better Measures of Marketing Constructs
10.1177/002224377901600110 · 1979 · External reference
Selecting a Scale for Measuring Quality
1993 · External reference
A New Way To Measure Consumer Judgments
1975 · External reference
Unresolved reference
1982 · External reference
Unresolved reference
External reference
Commercial Use of Conjoint Analysis
10.1177/002224298905300310 · 1989 · External reference
10.1016/0167-8116(94)90033-7
10.1016/0167-8116(94)90033-7 · External reference
Generalizing the Rasch Model for Consumer Rating Scales
1985 · External reference
A Maximum Likelihood Hierarchical Disaggregate Model for Predicting Choice of Individuals
1984 · External reference
Benefit Segmentation
10.1177/002224296803200306 · 1968 · External reference
Testing Thirteen Attitude Scales for Agreement and Brand Discrimination
10.1177/002224297904300403 · 1979 · External reference
Unresolved reference
1969 · External reference
and Wernerfelt, Birger, An Evaluation Cost Model of Consideration Sets
10.1086/209225 · 1990 · External reference
Development and Testing of a Model of Consideration Set Composition
10.1177/002224379102800405 · 1991 · External reference
Market Segmentation and Positioning in Specialized Industrial Markets
10.1177/002224298504900202 · 1985 · External reference
Attitude and Prediction of Behavior
1967 · External reference
An Investigation of Relationship Between Beliefs About an Object and the Attitude Toward the Object
10.1177/001872676301600302 · 1963 · External reference
Multitrait-Multimethod Matrices in Consumer Research
10.1086/208568 · 1991 · External reference
Unresolved reference
1973 · External reference
Unresolved reference
External reference
Unresolved reference
1983 · External reference
A Management Science Assessment of a Behavioral Measure of Brand Loyalty
1988 · External reference
Unresolved reference
1978 · External reference
Brand Loyalty and Sequential Learning Theory
10.1002/mar.4220030205 · 1986 · External reference
When Consumers Switch Brands
10.1002/mar.4220040104 · 1987 · External reference
The Role of Psychophysiology in Consumer Research
1991 · External reference
Unresolved reference
External reference
Consistency Test of Psychic Tension Ratings Involved in Consumer Purchasing Behavior
10.1080/00224545.1957.9714288 · 1957 · External reference
Unresolved reference
1979 · External reference
Can Cognitive Dissonance Theory Explain Consumer Behavior
10.1177/002224296903300408 · 1969 · External reference
Consumer Knowledge
10.1086/209033 · 1985 · External reference
A Review of Consumer Judgment and Choice
1987 · External reference
A New Class of Market Share Models
1985 · External reference
A Flexible Class of Discrete Choice Models
10.1287/mksc.7.3.232 · 1988 · External reference
Modeling the Choice of Residential Location
1978 · External reference
A Comparative Analysis of Attitudinal Predictions of Brand Preference
1973 · External reference
Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population
10.1177/002224378702400206 · 1987 · External reference
An Attitudinal Framework for Advertising Strategy
10.1177/002224297203600206 · 1972 · External reference
Changing Brand Attitudes Through Modification of Cognitive Structure
10.1086/208607 · 1975 · External reference
A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
10.1086/208614 · 1975 · External reference
Cognitive Algebra in Multiattribute Attitude Models
10.1177/002224377501200204 · 1975 · External reference
Television Show Preference
10.1177/002224377100800106 · 1971 · External reference
In Search of Brand Image
1990 · External reference
The Strategic Role of Product Quality
10.1177/002224298705100404 · 1987 · External reference
Strategic Brand Concept-Image Management
10.1177/002224298605000401 · 1986 · External reference
Products, Personalities and Situations in Attitude Functions
1989 · External reference
Consumer Perceptions of Price, Quality, and Value
10.1177/002224298805200302 · 1988 · External reference
10.1086/259131
10.1086/259131 · External reference
After Sales Service Quality
10.1016/0019-8501(89)90036-9 · 1989 · External reference
How Buyers and Operations Personnel Evaluate Service
10.1016/0019-8501(91)90045-h · 1991 · External reference
Unresolved reference
External reference
The Role of Prior Product Experience in Organizational Buying Behavior
1986 · External reference
The Industrial/Consumer Marketing Dichotomy
10.1177/002224298404800206 · 1984 · External reference
The Importance of Halo Effects in Multi-attribute Models
1975 · External reference
A Comparison of Factors Affecting the Use of Marketing Information in Consumer and Industrial Firms
10.1177/002224378702400111 · 1987 · External reference
An Empirical Investigation of the Information Sources Used During the Industrial Buying Process
10.1177/002224378402100202 · 1984 · External reference
Recent Developments in FTC Policy on Deception
10.1177/002224298605000307 · 1986 · External reference
Deception in Advertising
1975 · External reference
Viewer Miscomprehension of Televised Communication
10.1177/002224298204600402 · 1982 · External reference
The Comprehension/Miscomprehension of Print Communication
10.1086/209183 · 1989 · External reference
Measuring Miscomprehension for Televised Communications Using True-False Questions
10.1086/208955 · 1983 · External reference
Unresolved reference
External reference
Product Positioning
10.1177/002224378302000405 · 1983 · External reference
Unresolved reference
1976 · External reference
Using Market Structure Profiles to Compare Strategic Growth Opportunities
10.2307/41164736 · 1977 · External reference
Unresolved reference
External reference
Targeting the Switchable Industrial Customer
10.1287/mksc.3.1.41 · 1984 · External reference
The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs
10.1002/mar.4220070105 · 1990 · External reference
A Medical Planning Calculus
10.1287/opre.17.1.1 · 1969 · External reference
10.1287/mnsc.16.8.b466
10.1287/mnsc.16.8.b466 · External reference
Customer Satisfaction, Customer Retention and Market Share
10.1016/0022-4359(93)90003-2 · 1993 · External reference
Unresolved reference
1976 · External reference
Blind Spots in Industry and Competitor Analysis
10.2307/258606 · 1991 · External reference
Assessing Market Response
1990 · External reference
Unresolved reference
1995 · External reference
An Experimental Study of Relationship between Attitudes, Brand Preference, and Choice
10.1002/bs.3830170604 · 1972 · External reference
Unresolved reference
External reference
Measuring Influence in Organizational Purchase Decisions
10.1177/002224378201900201 · 1982 · External reference
Unresolved reference
External reference
Unresolved reference
External reference
Unresolved reference
External reference
10.1177/002224297904300302
10.1177/002224297904300302 · External reference
Determinants of Competitor Response Time to a New Product Introduction
10.1177/002224379503200106 · 1995 · External reference
The Confusion of Is and Ought In Game Theoretic Contexts
10.1287/mnsc.29.12.1365 · 1983 · External reference
Nonresponse and Delayed Response to Competitive Moves
10.2307/256486 · 1992 · External reference
Action Characteristics as Predictors of Competitive Responses
10.1287/mnsc.38.3.439 · 1992 · External reference
Does Strategy Research Need Game Theory?
10.1002/smj.4250121010 · 1991 · External reference
10.1007/bf00993904
10.1007/bf00993904 · External reference
Modeling, Game Theory, and Strategic Management
10.1002/smj.4250121009 · 1991 · External reference
The 4P Classification of the Marketing Mix Revisited
10.1177/002224299205600407 · 1992 · External reference
Unresolved reference
1988 · External reference
Unresolved reference
External reference
Chamberlains Theory of Monopolistic Competition and the Literature of Marketing
1967 · External reference
Influence of Brand Commitment and Claim Strategy on Consumer Attitudes
1987 · External reference
Unresolved reference
1972 · External reference
Unresolved reference
1981 · External reference
Positioning Your Product
10.1016/0007-6813(82)90130-6 · 1982 · External reference
The Relative Accuracy and Usefulness of Alternative Perceptual Mapping Techniques
10.1177/002224377901600406 · 1979 · External reference
A New Multidimensional Scaling Methodology for the Representation of Inter-Product Substitutability
1988 · External reference
Correspondence Analysis
10.1177/002224378602300302 · 1986 · External reference
Market Segmentation
10.1177/002224377100800101 · 1971 · External reference
