Research graph
References from Unifying Marketing. Local targets link to admitted publications; unresolved targets remain external evidence.
Competing Capabilities, The New Rules of Corporate Strategy
1992 · External reference
Unresolved reference
1996 · External reference
Unresolved reference
1995 · External reference
Leveraging Process for Strategic Advantage
1995 · External reference
Unresolved reference
1977 · External reference
Managing Marketing Implementation
1998 · External reference
Unresolved reference
1986 · External reference
Unresolved reference
External reference
Unresolved reference
1994 · External reference
interview with), Accounting For Technology Costs
1990 · External reference
Unresolved reference
External reference
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
1956 · External reference
Unresolved reference
External reference
Competing for the Future
1994 · External reference
Overhauling the New Product Process
10.1016/s0019-8501(96)00062-4 · 1996 · External reference
The Core Competence of the Corporation
1990 · External reference
Competing on Resources
1995 · External reference
Corporate Imagination and Expeditionary Marketing
1991 · External reference
The Decline and Rise of IBM
1996 · External reference
Unresolved reference
1992 · External reference
Unresolved reference
1988 · External reference
Unresolved reference
1976 · External reference
Unresolved reference
1970 · External reference
Unresolved reference
1990 · External reference
High-Tech Industry Marketing
10.1016/s0019-8501(96)00073-9 · 1997 · External reference
Directing The Marketing Function
1988 · External reference
Trappings vs. Substance in Industrial Marketing
1970 · External reference
Getting the Most out of Your Product Development Process
1996 · External reference
Unresolved reference
1986 · External reference
Unresolved reference
External reference
Unresolved reference
1975 · External reference
Business As A War Game
1996 · External reference
Unresolved reference
1995 · External reference
Unresolved reference
1995 · External reference
Leadership Practices in Marketing
10.1108/eb054482 · 1994 · External reference
Vital Cross-Functional Linkages With Marketing
10.1016/0019-8501(92)90011-h · 1992 · External reference
Marketing Planning For Industrial Products
1968 · External reference
Integrating R&D and Marketing
10.1111/1540-5885.1330191 · 1966 · External reference
interview with)
1995 · External reference
