Research graph
References from Planning Market Share Growth in Mature Business Markets. Local targets link to admitted publications; unresolved targets remain external evidence.
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1980 · External reference
Market Segmentation Practices of Industrial Marketers
10.1016/0019-8501(93)90033-4 · 1993 · External reference
Thinking One Step Ahead
10.1002/smj.4250090504 · 1988 · External reference
Customer Satisfaction, Market Share and Profitability
10.1177/002224299405800304 · 1994 · External reference
Unresolved reference
External reference
Competitor Orientation
10.1177/002224379603300206 · 1996 · External reference
Do Your Business Units Create Shareholder Value?
1986 · External reference
An Experimental Study of Relationship between Attitudes, Brand Preference, and Choice
10.1002/bs.3830170604 · 1972 · External reference
Marketing Costs and Mathematical Programming
1957 · External reference
Product Rejuvenation
10.1016/s0007-6813(05)80245-9 · 1994 · External reference
Unresolved reference
1992 · External reference
Unresolved reference
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Unresolved reference
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Determinants of Competitor Response Time to a New Product Introduction
10.1177/002224379503200106 · 1995 · External reference
Successful Share-Building Strategies
1981 · External reference
Market Share, a Key to Profitability
1975 · External reference
Does Strategy Research Need Game Theory?
10.1002/smj.4250121010 · 1991 · External reference
Marketing Strategy-Performance Relationship
10.1177/002224299405800101 · 1994 · External reference
Competitive Attack, Retaliation and Performance
10.1002/smj.4250150202 · 1994 · External reference
Action Characteristics as Predictors of Competitive Responses
10.1287/mnsc.38.3.439 · 1992 · External reference
Nonresponse and Delayed Response to Competitive Moves
10.2307/256486 · 1992 · External reference
Does Market Share Really Matter?
10.1108/eb054336 · 1991 · External reference
Competitive Maps
10.1287/mnsc.34.6.707 · 1988 · External reference
Unresolved reference
1991 · External reference
Valuing Market Strategies
10.1177/002224298805200305 · 1988 · External reference
Benefit Segmentation for Industrial Products
10.1016/0019-8501(86)90019-2 · 1986 · External reference
Key Success Factors in Marketing Mature Products
1991 · External reference
Toward a General Theory of Competitive Rationality
10.1177/002224299205600107 · 1992 · External reference
Unresolved reference
1991 · External reference
Models of Competition
1981 · External reference
Assessing Market Response
1990 · External reference
How To Measure Marketing Performance
1965 · External reference
Unresolved reference
External reference
Competitive Market Structure Analysis
10.1086/208942 · 1983 · External reference
Toward a Methodology for Measuring Advertising Copy Effects
10.1287/mksc.3.4.308 · 1984 · External reference
A Comparative Study of Marketing Effectiveness
1994 · External reference
A Communications Response Model for a Mature Industrial Product
10.1177/002224379202900204 · 1992 · External reference
A Framework for Entry Deterrence Strategy
10.1177/002224299505900304 · 1995 · External reference
Unresolved reference
1990 · External reference
Identifying and Qualifying Industrial Market Segments
1986 · External reference
Unresolved reference
1990 · External reference
Unresolved reference
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Unresolved reference
1995 · External reference
The Confusion of Is and Ought In Game Theoretic Contexts
10.1287/mnsc.29.12.1365 · 1983 · External reference
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Unresolved reference
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First Mover Advantage
10.1177/002224299205600404 · 1992 · External reference
Value Innovation
1997 · External reference
Unresolved reference
1989 · External reference
Unresolved reference
1997 · External reference
Unresolved reference
1990 · External reference
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
10.1086/209336 · 1993 · External reference
Difference in Attribute Importance for Different Industrial Products
1974 · External reference
Unresolved reference
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Unresolved reference
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Unresolved reference
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Decision Support Systems for Marketing Managers
10.1177/002224297904300302 · 1979 · External reference
Models and Managers
10.1287/mnsc.16.8.b466 · 1970 · External reference
Unresolved reference
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Discover Your Products “Hidden Potential.”
1996 · External reference
Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales
10.1177/002224299305700303 · 1993 · External reference
Unresolved reference
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Pricing Research for Decision Making
1995 · External reference
Unresolved reference
1995 · External reference
Unresolved reference
1979 · External reference
Signals and Choices in a Competitive Interaction
10.1287/mnsc.38.4.483 · 1992 · External reference
Blinders, Fuzzy Lenses, and the Wrong Shoes
10.1007/bf00993904 · 1994 · External reference
Using Game Theory to Model Competition
10.1177/002224378502200303 · 1985 · External reference
Benefit Segmentation in Industrial Markets
10.1016/0148-2963(86)90009-3 · 1986 · External reference
Unresolved reference
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Unresolved reference
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Unresolved reference
1987 · External reference
Impact of Marketing Strategy on Performance
1993 · External reference
Unresolved reference
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Costs and Outputs
10.1086/294654 · 1964 · External reference
Diffusion of New Products in Risk Sensitive Markets
10.1002/for.3980070407 · 1988 · External reference
Unresolved reference
1969 · External reference
Unresolved reference
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A Marketer’s Guide to Clausewitz
10.1016/0007-6813(94)90051-5 · 1994 · External reference
Unresolved reference
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How Competitive Forces Shape Strategy
1979 · External reference
Unresolved reference
1980 · External reference
Unresolved reference
1985 · External reference
From Competitive Advantage to Corporate Strategy
1987 · External reference
Competitive Marketing Behavior in Industrial Markets
10.1177/002224299405800204 · 1994 · External reference
Segmenting Customers in Mature Industrial Markets
10.1177/002224299205600406 · 1992 · External reference
Unresolved reference
1986 · External reference
Modeling Multi-attribute Utility Risk and Belief Dynamics for New Consumer Durable Brand Choice
10.1287/mnsc.34.2.167 · 1988 · External reference
First Mover Advantages from Pioneering New Markets
10.1007/bf01024216 · 1994 · External reference
Sources of Market Pioneer Advantage
10.1177/002224378802500109 · 1988 · External reference
Unresolved reference
1994 · External reference
Modeling, Game Theory, and Strategic Management
10.1002/smj.4250121009 · 1991 · External reference
Consumer Response to Initial Product Trial
10.1086/208790 · 1988 · External reference
Unresolved reference
1965 · External reference
Strategy and Bankruptcy
1994 · External reference
Unresolved reference
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Measuring Influence in Organizational Purchase Decisions
10.1177/002224378201900201 · 1982 · External reference
Unresolved reference
1995 · External reference
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Unresolved reference
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An Analysis of the Market Share—Profitability Relationship
1993 · External reference
Order of Entry and Business Performance
10.1177/002224299505900402 · 1995 · External reference
10.1108/07363769410065436
10.1108/07363769410065436 · External reference
10.1108/07363769510080979
10.1108/07363769510080979 · External reference
Testing Competitive Market Structures
10.1287/mksc.3.2.83 · 1984 · External reference
The 4P Classification of the Marketing Mix Revisited
10.1177/002224299205600407 · 1992 · External reference
Intensive Growth Strategies
10.1016/0148-2963(81)90031-x · 1982 · External reference
Unresolved reference
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Unresolved reference
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Planning Corporate Growth with Inverted Product Life Cycles
10.1016/0024-6301(76)90053-4 · 1976 · External reference
Using Market Structure Profiles to Compare Strategic Growth Opportunities
10.2307/41164736 · 1977 · External reference
Using Purchase Influence Niching for Better Focus in Industrial Marketing Plans
10.1016/0019-8501(94)90006-x · 1994 · External reference
Unresolved reference
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Successful Acquisitions
1996 · External reference
Unresolved reference
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Competitive Strategy Valuation
1984 · External reference
Blind Spots in Industry and Competitor Analysis
10.2307/258606 · 1991 · External reference
Unresolved reference
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