Research graph
References from Hospitality marketing research. Local targets link to admitted publications; unresolved targets remain external evidence.
Marketplace lodging needs of mature travelers
10.1177/001088049203300403 · 1992 · External reference
Explaining variations in the advertising and promotional costs/sales ratio
10.1177/002224299706100107 · 1997 · External reference
The effectiveness of selling partner relationships
10.1177/002224299706100102 · 1997 · External reference
A pilot study utilizing conjoint analysis in the comparison of age-based segmentation strategies in the full service restaurant market
10.1300/j061v01n02_05 · 1994 · External reference
Are you in the book? Hotel attributes, bundles and corporate travel departments
10.1177/001088049703800224 · 1997 · External reference
Consumer perceptions of price, value and satisfaction in the hotel industry
10.1300/j150v04n01_02 · 1996 · External reference
Menu design
10.1108/09596119510091699 · 1995 · External reference
Pricing a motel’s location
10.1108/09596119410070422 · 1994 · External reference
Statutory hotel registration and grading
10.1108/09596119410059191 · 1994 · External reference
An appraisement of UK business travelers’ perceptions of important hotel attributes
1996 · External reference
Influencing associations’ site-selection process
10.1177/001088049503600227 · 1995 · External reference
A proposed model of the organizational buying process for the hospitality industry
10.1300/j150v03n03_03 · 1995 · External reference
Brand marketing in the hospitality industry
1996 · External reference
An exploratory study into the purchase decision process used by leisure travelers in hotel selection
1994 · External reference
Situational influences on the choice criteria for hotels by leisure travelers
10.1300/j150v03n03_02 · 1995 · External reference
How Mobil stars affect restaurant pricing behavior
1996 · External reference
Restaurant and foodservice marketing
10.1300/j061v01n01_01 · 1994 · External reference
An identification of the subject areas and research techniques used in five hospitality-related journals
10.1016/0278-4319(92)90008-j · 1992 · External reference
Brand affiliation and property size effects on measures of performance in lodging properties
1997 · External reference
The perceived value of direct mail advertising in small retail firms
10.1002/(sici)1522-7138(199623)10:4<41::aid-dir4>3.0.co;2-x · 1996 · External reference
Impact of salesperson attraction on sales managers’ attributions and feedback
1996 · External reference
Marketing strategy, vertical structure, and performance in the lodging industry
10.1016/0278-4319(90)90020-x · 1990 · External reference
A positioning analysis of hotel brands-based on travel-manager perceptions
10.1177/001088049503600617 · 1995 · External reference
Techniques to increase impulse wine purchases
10.1300/j061v02n01_04 · 1997 · External reference
An examination of the nature of trust in buyer–seller relationships
1997 · External reference
Company advertising with a social dimension
10.1177/002224299606000407 · 1996 · External reference
Determining advertising budgets for service enterprises
10.1108/08876049610148576 · 1996 · External reference
Promotions and purchase decisions in private clubs
10.1300/j061v02n02_02 · 1997 · External reference
Using customer satisfaction research for relationship marketing
10.1002/(sici)1522-7138(199724)11:1<23::aid-dir3>3.0.co;2-0 · 1997 · External reference
Risk reduction strategies used by leisure travelers in the new-buy hotel selection purchase situation
10.1300/j150v03n03_04 · 1995 · External reference
The relationship between quality, satisfaction and recommending behavior in lodging decisions
10.1300/j150v02n03_02 · 1994 · External reference
The relative importance of hotels and airlines to the business traveler
10.1108/09596119510095352 · 1995 · External reference
Market segmentation for fast-food restaurants in an era of health consciousness
10.1300/j061v02n02_01 · 1997 · External reference
Factors influencing restaurant selection by travelers who stop at visitor information centres
10.1300/j073v04n02_03 · 1995 · External reference
A categorization scheme for critical success factors of lodging yield management systems
10.1016/0278-4319(95)00039-9 · 1995 · External reference
Factors of successful lodging yield management systems
1996 · External reference
How business travellers discriminate between mid-priced and luxury hotels
10.1300/j150v04n02_05 · 1996 · External reference
Making relationship marketing operational
10.1108/09564239410074349 · 1994 · External reference
Hotel guest satisfaction among business travelers
1996 · External reference
Internal marketing and human resource management in hotel consortia
1994 · External reference
Analytical challenges in customer acquisition
10.1002/(sici)1522-7138(199721)11:2<7::aid-dir3>3.0.co;2-v · 1997 · External reference
10.1016/0278-4319(96)00003-5 · 1996 · Admitted local publication
Maximizing franchisee satisfaction in the restaurant sector
10.1108/09596119610115970 · 1996 · External reference
A qualitative analysis of hotel services desired by female business travelers
10.1300/j073v01n04_08 · 1993 · External reference
Hybrid conjoint analysis as a research technique to measure meeting planners” preferences in hotel selection
10.1177/004728759603500211 · 1996 · External reference
Complaint management
10.1300/j061v01n03_08 · 1996 · External reference
Organizational commitment
10.2307/256799 · 1994 · External reference
Service value determination
10.1300/j150v03n04_02 · 1996 · External reference
Developing new products and services in flight catering
10.1108/09596119510079954 · 1995 · External reference
Innovation in the UK food service industry
1992 · External reference
Marketing strategies for fast-food restaurants
10.1108/09596119510146823 · 1995 · External reference
A demand based approach to menu pricing
10.1177/001088049403500106 · 1994 · External reference
Price recollection and perceived value in restaurants
10.1177/001088049503600118 · 1995 · External reference
Perceptual mapping of attributes and preferences
10.1016/s0278-4319(96)00040-0 · 1996 · External reference
Wholesalers and Caribbean resort hotels
10.1177/001088049403500517 · 1994 · External reference
Unresolved reference
1996 · External reference
Restaurants can find gold among silver hair
10.1300/j150v01n03_07 · 1993 · External reference
Calculating the regression-to-the-mean effect
10.1002/(sici)1522-7138(199623)10:4<29::aid-dir3>3.0.co;2-z · 1996 · External reference
Price-sensitivity measurement
10.1177/001088049703800223 · 1997 · External reference
Characteristics of magazine advertisements on hotel service
10.1300/j073v04n03_03 · 1995 · External reference
Hotel salespersons
10.1177/001088049103200115 · 1991 · External reference
Unresolved reference
1996 · External reference
Cruise line brochures
10.1300/j073v02n01_02 · 1993 · External reference
Positioning analysis with self-organizing maps-an exploratory study on luxury hotels
10.1177/001088049503600621 · 1995 · External reference
Do business travelers who belong to frequent guest programs differ from those who don’t belong?
10.1177/109634809201500306 · 1992 · External reference
Hotel selection factors as they relate to business travel situations
10.1177/004728759303200206 · 1993 · External reference
Travelers choice
10.1177/001088049103200408 · 1991 · External reference
Benefit dimensions of midscale restaurant chains
10.1177/001088049303400210 · 1993 · External reference
Hotel management and marketing on the Internet
10.1177/001088049603700322 · 1996 · External reference
Improving marketers’ predictive power of customer satisfaction on expectation-based target market levels
1996 · External reference
Determinants of service quality in the commercial airline industry
10.1300/j073v03n01_02 · 1994 · External reference
Franchisor-franchisee relationships in quick service restaurant systems
10.1177/001088049603700318 · 1996 · External reference
Consumer behaviour and marketing strategy
1996 · External reference
Unresolved reference
1991 · External reference
Determinant factors and choice intention for Chinese restaurant dining
10.1300/j061v02n02_03 · 1997 · External reference
Analysing sales mix profitability
1992 · External reference
Second-chance selling
10.1177/001088049403500518 · 1994 · External reference
A multi-variate approach towards marketing decisions in the convention segment
10.1016/0278-4319(91)90037-i · 1991 · External reference
Listening to your customers
10.1007/bf02894348 · 1997 · External reference
Catering to Japanese tourists
10.1300/j061v01n03_04 · 1996 · External reference
Lodging choice intentions
10.1300/j150v01n04_06 · 1993 · External reference
Service quality and choice behaviour
10.1300/j061v01n02_06 · 1994 · External reference
The influence of hotel attributes on the selection of a conference venue
10.1108/09596119010005509 · 1990 · External reference
Frequent-stayer programs
10.1177/004728759103000209 · 1991 · External reference
The emergence of hotel consortia as transorganizational forms
10.1108/09596119510078153 · 1995 · External reference
The relative importance of hotel attributes to motorcoach tour operators
10.1300/j150v03n01_06 · 1995 · External reference
Positioning and price
10.1177/109634809201500205 · 1992 · External reference
Measuring meeting planner satisfaction with hotel convention services
10.1016/0278-4319(91)90036-h · 1991 · External reference
Incentive travel
10.1300/j073v03n02_02 · 1994 · External reference
A proposal to improve the overall price value perception of a product line
1994 · External reference
Guest history
10.1108/09596119310026260 · 1993 · External reference
Communicative aspects of the service encounter
10.1177/109634809401700205 · 1994 · External reference
Service breakdowns and service evaluations
10.1300/j150v04n02_02 · 1996 · External reference
Does service sell the site
10.1300/j073v02n01_06 · 1993 · External reference
Frequent-guest programs; do they fly?
10.1177/001088049103200216 · 1991 · External reference
Service
10.1177/001088049303400312 · 1993 · External reference
Multiattribute decision making analysis for customer preference of tourist hotels
10.1300/j073v04n04_04 · 1995 · External reference
Length of stay heuristics, do they really make a difference
10.1177/001088049503600620 · 1995 · External reference
Segmenting the business traveler market
10.1300/j073v01n04_04 · 1993 · External reference
Do American travelers have different hotel service requirements?
10.1108/09596119310040525 · 1993 · External reference
North American ecotourists
10.1177/004728759603400401 · 1996 · External reference
Demographic and psychographic determinants of coupon users at pizza restaurants
10.1300/j061v02n01_03 · 1997 · External reference
What do mature travelers perceive as important hotel/motel customer services?
10.1177/109634809602000206 · 1996 · External reference
Unresolved reference
External reference
