Research graph
References from Varying parameter models to accommodate dynamic promotion effects. Local targets link to admitted publications; unresolved targets remain external evidence.
The rational effect of price uncertainty on sales-price relationships
10.1287/mnsc.39.5.517 · 1993 · External reference
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1990 · External reference
Sales promotion models
1993 · External reference
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A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
10.1016/0169-2070(94)90005-1 · 1994 · External reference
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Modeling marketing interactions with application to salesforce effectiveness
10.1177/002224378702400301 · 1987 · External reference
Impact of sales promotions on when, what, and how much to buy
10.1177/002224378802500402 · 1988 · External reference
Some characterizations of stockpiling behavior under uncertainty
10.1007/bf00994076 · 1992 · External reference
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Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay
10.1177/002224379102800406 · 1991 · External reference
The impact of dealing patterns on purchase behavior
10.1287/mksc.13.4.351 · 1994 · External reference
Consumer perceptions of promotional activity
10.1177/002224299105500202 · 1991 · External reference
The changing consumer in the european union: A meta-analysis
10.1016/0167-8116(95)00031-3 · 1995 · External reference
Competitive reaction versus consumer response: Do managers overreact?
10.1016/0167-8116(96)00003-1 · 1996 · External reference
An examination of short-term retail grocery price effects
1985 · External reference
The effects of retailer and consumer response on optimal manufacturing advertising and trade promotion strategies
1995 · External reference
Consumer inventory sensitivity and the postpromotion dip
10.1007/bf00557313 · 1996 · External reference
The product life cycle and time-varying advertising elasticities
10.1177/002224377501200412 · 1975 · External reference
The effect of price promotions on variability in product category sales
10.1287/mksc.11.3.207 · 1992 · External reference
A two-stage sales forcasting procedure using discounted least squares
10.1177/002224379403100104 · 1994 · External reference
Tackling the retailer decision maze: which brands to discount, how much, when and why?
10.1287/mksc.14.3.271 · 1995 · External reference
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