Research graph
References from Optimal product positioning based on paired comparison data. Local targets link to admitted publications; unresolved targets remain external evidence.
Unresolved reference
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Unresolved reference
1990 · External reference
A mixed integer nonlinear programming procedure for simultaneously locating multiple products in an attribute space
1977 · External reference
Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum
1989 · External reference
A comparison of two approaches to the optimal positioning of a new product in an attribute space
10.1007/bf01951547 · 1979 · External reference
A product positioning model with costs and prices
10.1016/0377-2217(81)90094-1 · 1981 · External reference
10.1007/978-3-642-80098-6_14
10.1007/978-3-642-80098-6_14 · External reference
Genetic algorithms for product design
10.1287/mnsc.42.8.1105 · 1996 · External reference
Unresolved reference
1989 · External reference
Constrained latent class analysis: Simultaneous classification and scaling of discrete choice data
10.1007/bf02294500 · 1991 · External reference
Analysis of choice behaviour via probabilistic ideal point and vector models
10.1002/asm.3150020405 · 1986 · External reference
Unresolved reference
External reference
10.1007/978-3-642-75040-3_28
10.1007/978-3-642-75040-3_28 · External reference
Model selection and akaike’s information criterion: The general theory and its analytical extensions
10.1007/bf02294361 · 1987 · External reference
10.1007/978-3-642-50974-2_5
10.1007/978-3-642-50974-2_5 · External reference
Unresolved reference
1952 · External reference
The asymptotic behavior of classification maximum likelihood estimates
10.1093/biomet/65.2.273 · 1978 · External reference
Unresolved reference
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Robustness of conjoint analysis: Some Monte Carlo results
10.2307/3151267 · 1978 · External reference
Psychometric methods in marketing research: Part II, multidimensional scaling
10.2307/3151858 · 1997 · External reference
Game theoretic derivations of competitive strategies in conjoint analysis
10.1007/bf00994352 · 1993 · External reference
A conjoint-based product designing procedure incorporating price competition
10.1016/0737-6782(94)90032-9 · 1994 · External reference
Product positioning under price competition
10.1287/mnsc.36.2.175 · 1990 · External reference
A numerical approach to deriving long-run equilibrium solutions: A research note
10.1287/mnsc.38.1.75 · 1992 · External reference
Two logit models for external analysis of preferences
10.1007/bf02293883 · 1983 · External reference
A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference/choice data
10.1016/0167-4870(87)90029-8 · 1987 · External reference
Probabilistic multidimensional scaling models for analyzing consumer choice behavior
1987 · External reference
Constructing joint spaces from binary choice data: A multidimensional unfolding threshold model for marketing research
10.2307/3151752 · 1987 · External reference
Market segmentation with choice-based conjoint analysis
10.1007/bf00994929 · 1995 · External reference
A constrained unfolding methodology for product positioning
10.1287/mksc.5.1.1 · 1986 · External reference
Latent class metric conjoint analysis
10.1007/bf00994135 · 1992 · External reference
10.1007/978-3-642-84218-4_8
10.1007/978-3-642-84218-4_8 · External reference
The wandering ideal point model: A probabilistic multidimensional unfolding model for paired comparisons data
10.1016/0022-2496(86)90040-4 · 1986 · External reference
Capturing individual differences in paired comparisons: An extended BTL model incorporating descriptor variables
10.2307/3172512 · 1993 · External reference
Positioning and pricing a product Line
10.1287/mksc.7.2.107 · 1988 · External reference
Heuristics for pricing and positioning a product-line using conjoint and cost data
10.1287/mnsc.39.2.160 · 1993 · External reference
Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens
1995 · External reference
An approach to the optimal positioning of a new product
10.1287/mnsc.29.11.1277 · 1983 · External reference
Hybrid models for conjoint analysis: An expository review
10.2307/3151698 · 1984 · External reference
A general approach to product design via conjoint analysis
10.2307/1251539 · 1981 · External reference
Models and heuristics for product line selection
10.1287/mksc.4.1.1 · 1985 · External reference
Recent contributions to optimal product positioning and buyer segmentation
10.1016/0377-2217(89)90375-5 · 1989 · External reference
An application of a product positioning model to pharmaceutical products
10.1287/mksc.11.2.117 · 1992 · External reference
Probability integrals of multivariate normal and multivariate t
10.1214/aoms/1177704004 · 1963 · External reference
Unresolved reference
1996 · External reference
The house of quality
1988 · External reference
New brand positioning and pricing in an oligopolistic market
10.1287/mksc.11.2.133 · 1992 · External reference
Using attribute ratings for product positioning: Some distinctions among compositional approaches
10.2307/3150811 · 1979 · External reference
Unresolved reference
External reference
A least squares procedure for benefit segmentation with conjoint experiments
10.2307/3172647 · 1988 · External reference
An ideal-point probabilistic choice model for heterogeneous preferences
10.1287/mksc.5.3.199 · 1986 · External reference
Concomitant variable latent class models for conjoint analysis
10.1016/0167-8116(94)00004-2 · 1994 · External reference
Research for product positioning and design decisions: An integrative review
10.1016/0167-8116(94)00018-2 · 1995 · External reference
A heuristic approach to product design
10.1287/mnsc.33.12.1523 · 1987 · External reference
Heuristics for product-line design using conjoint analysis
10.1287/mnsc.36.12.1464 · 1990 · External reference
10.1016/s0169-7161(80)80054-x
10.1016/s0169-7161(80)80054-x · External reference
Analysis of factorial experiments by estimating monotone transformations of the data
10.1111/j.2517-6161.1965.tb01492.x · 1965 · External reference
Design and analysis of simulated choice or allocation experiments: An approach based on aggregate data
10.2307/3151440 · 1983 · External reference
An integer programming approach to optimal product-line selection
10.1287/mksc.7.2.126 · 1988 · External reference
Unresolved reference
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Unresolved reference
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Unresolved reference
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Perceptual maps and the optimal location of new products: An integrative essay
10.1016/0167-8116(88)90003-1 · 1988 · External reference
A consumer-based methodology for the identification of new product ideas
10.1287/mnsc.20.6.921 · 1974 · External reference
Multiattribute approaches for product concept evaluation and generation: A critical review
10.2307/3150681 · 1979 · External reference
Linear programming techniques for multidimensional analysis of preferences
10.1007/bf02291658 · 1973 · External reference
NICHER: An approach to identifying defensible product positions
10.1016/0377-2217(93)e0170-3 · 1995 · External reference
DIFFSTRAT: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy
10.1016/0377-2217(88)90006-9 · 1988 · External reference
A simulation comparison of methods for new product location
10.1287/mksc.6.2.182 · 1987 · External reference
Unresolved reference
1993 · External reference
Metric conjoint segmentation methods: A Monte Carlo comparison
10.2307/3152014 · 1996 · External reference
A latent class binomial logit methodology for the analysis of paired comparison choice data
10.1111/j.1540-5915.1993.tb00508.x · 1993 · External reference
An exponential family mixture MDS methodology for simultaneous segmentation and product positioning
10.2307/1392253 · 1996 · External reference
Consumer benefit segmentation using clusterwise linear regression
10.1016/0167-8116(89)90046-3 · 1989 · External reference
Fuzzy clusterwise regression approach to benefit segmentation
10.1016/0167-8116(89)90052-9 · 1989 · External reference
Commercial use of conjoint analysis in Europe: Results and critical reflections
10.1016/0167-8116(94)90033-7 · 1994 · External reference
ZIPMAP – a zero-one integer programming model for market segmentation and product positioning
1979 · External reference
