Research graph
References from When market orientation backfires: the asymmetric effects of proactive and responsive orientation on marketing capabilities and performance. Local targets link to admitted publications; unresolved targets remain external evidence.
Impact of resources, capabilities and technology on market orientation of Indian B2B firms
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Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance
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E-satisfaction and e-loyalty: a contingency framework
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Estimating nonresponse bias in mail surveys
10.1177/002224377701400320 · 1977 · External reference
Resolving the capability–rigidity paradox in new product innovation
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On the evaluation of structural equation models
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Firm resources and sustained competitive advantage
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How entrepreneurial SMEs compete through digital platforms: the roles of digital platform capability, network capability and ambidexterity
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Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
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A new criterion for assessing discriminant validity in variance-based structural equation modeling
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Unresolved reference
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Responsive and proactive market orientation
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Resource orchestration to create competitive advantage
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The influence of intellectual capital on the types of innovative capabilities
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Process-orientation versus outcome-orientation during organizational change: the role of organizational identification
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Strategic orientation of business enterprises
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Digital transformation: a multidisciplinary reflection
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Benchmarking marketing capabilities
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Digital marketing capabilities in international firms
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The impact of digital strategic orientation on enterprise sustainable performance against the background of 2030 sustainable performance goal
2022 · External reference
Proactive vs. responsive market orientation in enhancing new product creativity in SMEs in B2B markets: the moderating role of market turbulence
10.1016/j.indmarman.2026.03.011 · 2026 · External reference
Process-orientation versus outcome-orientation during organizational change: the role of organizational identification
10.1002/job.391 · ExternalCitation · doi-reference
E-satisfaction and e-loyalty: a contingency framework
10.1002/mar.10063 · ExternalCitation · doi-reference
Unraveling the resource-based tangle
10.1002/mde.1126 · ExternalCitation · doi-reference
Core capabilities and core rigidities
10.1002/smj.4250131009 · ExternalCitation · doi-reference
Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance
10.1002/smj.640 · ExternalCitation · doi-reference
On the evaluation of structural equation models
10.1007/bf02723327 · ExternalCitation · doi-reference
Marketing and business performance
10.1007/s11747-011-0279-9 · ExternalCitation · doi-reference
A new criterion for assessing discriminant validity in variance-based structural equation modeling
10.1007/s11747-014-0403-8 · ExternalCitation · doi-reference
Digital marketing: a framework, review, and research agenda
10.1016/j.ijresmar.2016.11.006 · ExternalCitation · doi-reference
Proactive vs. responsive market orientation in enhancing new product creativity in SMEs in B2B markets: the moderating role of market turbulence
10.1016/j.indmarman.2026.03.011 · ExternalCitation · doi-reference
IT-enabled dynamic capabilities and performance
10.1016/j.jbusres.2016.09.004 · ExternalCitation · doi-reference
How entrepreneurial SMEs compete through digital platforms: the roles of digital platform capability, network capability and ambidexterity
10.1016/j.jbusres.2019.03.035 · ExternalCitation · doi-reference
Digital transformation: a multidisciplinary reflection
10.1016/j.jbusres.2019.09.022 · ExternalCitation · doi-reference
Manufacturing agent heterogeneity and innovation performance
10.1016/j.jbusres.2022.113387 · ExternalCitation · doi-reference
The influences of branding on personal selling and sales management strategies for the digital age
10.1016/j.jbusres.2026.116171 · ExternalCitation · doi-reference
Common method bias in behavioral research
10.1037/0021-9010.88.5.879 · ExternalCitation · doi-reference
Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance
10.1080/00472778.2023.2272267 · ExternalCitation · doi-reference
Customer experience management: a critical review
10.1108/08876041011040604 · ExternalCitation · doi-reference
Dynamic capabilities and SME performance
10.1108/apjba-08-2021-0370 · ExternalCitation · doi-reference
Digital technology, digital capability and organizational performance
10.1108/ijis-08-2018-0083 · ExternalCitation · doi-reference
Digital transforming capability and performance
10.1108/ijopm-06-2019-0444 · ExternalCitation · doi-reference
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
10.1108/imds-05-2021-0300 · ExternalCitation · doi-reference
Digital marketing capabilities in international firms
10.1108/imr-04-2018-0128 · ExternalCitation · doi-reference
Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
10.1108/jbim-09-2020-0448 · ExternalCitation · doi-reference
Responsive and proactive market orientation
10.1111/j.0737-6782.2004.00086.x · ExternalCitation · doi-reference
The effect of market orientation on business profitability
10.1177/002224299005400403 · ExternalCitation · doi-reference
The capabilities of market-driven organizations
10.1177/002224299405800404 · ExternalCitation · doi-reference
Estimating nonresponse bias in mail surveys
10.1177/002224377701400320 · ExternalCitation · doi-reference
Evaluating structural equation models with unobservable variables
10.1177/002224378101800104 · ExternalCitation · doi-reference
Resource orchestration to create competitive advantage
10.1177/0149206310385695 · ExternalCitation · doi-reference
Firm resources and sustained competitive advantage
10.1177/014920639101700108 · ExternalCitation · doi-reference
Strategic orientation of business enterprises
10.1287/mnsc.35.8.942 · ExternalCitation · doi-reference
Exploration and exploitation in organizational learning
10.1287/orsc.2.1.71 · ExternalCitation · doi-reference
Marketing capabilities and firm performance: a relational perspective
10.1509/jm.15.0287 · ExternalCitation · doi-reference
Resolving the capability–rigidity paradox in new product innovation
10.1509/jmkg.2005.69.4.61 · ExternalCitation · doi-reference
Benchmarking marketing capabilities
10.1509/jmkg.69.1.80.55505 · ExternalCitation · doi-reference
Closing the marketing capabilities gap
10.1509/jmkg.75.4.183 · ExternalCitation · doi-reference
The conceptualization of dynamic resource orchestration framework as an anchor for organizational resilience
10.20525/ijrbs.v10i7.1419 · ExternalCitation · doi-reference
Information processing and supply chain performance
10.2307/20159575 · ExternalCitation · doi-reference
A resource-based perspective on information technology capability and firm performance
10.2307/3250983 · ExternalCitation · doi-reference
Digital pathways to success
10.52131/joe.2023.0502.0140 · ExternalCitation · doi-reference
The influence of intellectual capital on the types of innovative capabilities
10.5465/amj.2005.17407911 · ExternalCitation · doi-reference
