Research graph
References from Buying beyond the binary: self-centeredness, need for uniqueness, and modular gender-neutral fashion purchasing. Local targets link to admitted publications; unresolved targets remain external evidence.
Unresolved reference
2023 · External reference
Moderators of the self-congruity effect on consumer decision-making: a meta-analysis
10.1016/j.jbusres.2011.07.031 · 2012 · External reference
Beyond the gender dichotomy in fashion: exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women
10.1108/jfmm-03-2022-0047 · 2023 · External reference
Sustainable clothing: why conspicuous consumption and greenwashing matter
10.1002/bse.3335 · 2023 · External reference
Consumer culture theory (CCT): twenty years of research
10.1086/426626 · 2005 · External reference
Antecedents and consequences of self-congruity: replication and extension
10.1108/jcm-10-2017-2424 · 2019 · External reference
Self-efficacy: toward a unifying theory of behavioral change
10.1037/0033-295x.84.2.191 · 1977 · External reference
Possessions and the extended self
10.1086/209154 · 1988 · External reference
Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors
10.1177/074391569201100208 · 1992 · External reference
The predictive validity of multiple-item versus single-item measures of the same constructs
10.1509/jmkr.44.2.175 · 2007 · External reference
Defined by gender? The impact of gendered clothing labels on Gen Z men consumers' clothing choices
10.1108/yc-10-2024-2265 · 2025 · External reference
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
10.1111/ijcs.12781 · 2022 · External reference
Narcissism, self-esteem, and the positivity of self-views: two portraits of self-love
10.1177/0146167202286007 · 2002 · External reference
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion
10.1108/jfmm-02-2021-0049 · 2023 · External reference
The effect of need for uniqueness on word of mouth
10.1509/jmkr.47.3.553 · 2010 · External reference
How fashion influencers contribute to consumers' purchase intention
10.1108/jfmm-08-2019-0157 · 2020 · External reference
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
10.1080/17543266.2021.1973580 · 2022 · External reference
The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe
10.1111/ijcs.12078 · 2014 · External reference
Narcissism and consumer behaviour: a review and preliminary findings
10.3389/fpsyg.2014.00232 · 2014 · External reference
Self-centeredness and selflessness: a theory of self-based psychological functioning and its consequences for happiness
10.1037/a0023059 · 2011 · External reference
Retailer corporate social responsibility and consumer citizenship behavior: the mediating roles of perceived consumer effectiveness and consumer trust
10.1016/j.jretconser.2020.102082 · 2020 · External reference
Impacts of retail brand personality and self-congruity on store loyalty: the moderating role of gender
10.1016/j.jretconser.2013.07.011 · 2014 · External reference
The influence of trait and state narcissism on the uniqueness of mass-customized products
10.1016/j.jretai.2015.11.003 · 2016 · External reference
Male eco-fashion: a market reality
10.1111/ijcs.12148 · 2015 · External reference
Hand me downs and sustainable choices: a circular economy necessity
10.1108/jfmm-05-2025-0242 · 2026 · External reference
Motivational beliefs, values, and goals
10.1146/annurev.psych.53.100901.135153 · 2002 · External reference
The role of perceived consumer effectiveness in motivating environmentally conscious behaviors
10.1177/074391569101000206 · 1991 · External reference
Psychometric properties of Goldberg's 50 personality markers for the Big Five model
10.1027/1015-5759.20.4.310 · 2004 · External reference
The product and the brand
1955 · External reference
Consumers' environmental and ethical consciousness and the use of the related food products information: the role of perceived consumer effectiveness
10.1016/j.appet.2016.08.097 · 2016 · External reference
Narcissism and social networking behavior: a meta-analysis
10.1111/jopy.12305 · 2018 · External reference
The development of markers for the Big-Five factor structure
10.1037/1040-3590.4.1.26 · 1992 · External reference
Unresolved reference
2013 · External reference
Unresolved reference
2010 · External reference
Unresolved reference
2017 · External reference
Multi-sensory congruent cues in designing retail store atmosphere: effects on shoppers' emotions and purchase behavior
10.1016/j.jretconser.2017.04.007 · 2017 · External reference
Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
10.1016/j.jretconser.2019.07.006 · 2019 · External reference
Self-image congruence in consumer behavior
10.1016/j.jbusres.2011.03.015 · 2012 · External reference
Towards a better understanding of fashion clothing involvement
10.1016/j.ausmj.2011.10.004 · 2012 · External reference
Unisex fashion as a social practice: a comparative study between young heterosexual consumers in the United States and China
10.1177/17499755241272866 · 2026 · External reference
Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance
10.1111/ijcs.12013 · 2013 · External reference
Understanding Gen Z's fast fashion consumption: the role of gender identity and consumer values
10.1108/jfmm-03-2025-0114 · 2025 · External reference
Japanese consumers' need for uniqueness
2007 · External reference
Five decades of self-congruity in consumer behaviour research: a systematic review and future research agenda
10.1111/ijcs.12983 · 2024 · External reference
Pro-environmental purchase intention towards eco-friendly apparel: augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
10.1080/20932685.2021.2016062 · 2022 · External reference
Collaborative consumption: the influence of fashion leadership, need for uniqueness, and materialism on female consumers' adoption of clothing renting and swapping
10.1016/j.spc.2017.11.005 · 2018 · External reference
Measuring consumer involvement profiles
10.1177/002224378502200104 · 1985 · External reference
Opportunities for green marketing: young consumers
10.1108/02634500810902839 · 2008 · External reference
The person in the purchase: narcissistic consumers prefer products that positively distinguish them
10.1037/a0032703 · 2013 · External reference
The Big Five, self-esteem, and narcissism as predictors of the topics people write about in Facebook status updates
10.1016/j.paid.2015.04.039 · 2015 · External reference
Unresolved reference
2023 · External reference
Unraveling the paradoxes of narcissism: a dynamic self-regulatory processing model
10.1207/s15327965pli1204_1 · 2001 · External reference
10.1007/978-1-4757-6708-7
10.1007/978-1-4757-6708-7 · 2000 · External reference
Pink is for girls, blue is for boys' exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
10.1057/s41262-023-00310-3 · 2023 · External reference
Seeking attention versus seeking approval: how conspicuous consumption differs between grandiose and vulnerable narcissists
10.1002/mar.21308 · 2020 · External reference
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
10.1108/ejm-12-2022-0858 · 2025 · External reference
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
10.1108/03090560410539294 · 2004 · External reference
Positive gender congruency effects on shopper responses: field evidence from a gender egalitarian culture
10.1016/j.jretconser.2021.102738 · 2021 · External reference
Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry
10.1108/jfmm-08-2024-0297 · 2026 · External reference
Social cynicism, greenwashing, and trust in green clothing brands
10.1111/ijcs.12971 · 2023 · External reference
A principal-components analysis of the narcissistic personality inventory and further evidence of its construct validity
10.1037/0022-3514.54.5.890 · 1988 · External reference
Bridge the gap: consumers' purchase intention and behavior regarding sustainable clothing
10.1016/j.jclepro.2020.123882 · 2021 · External reference
Online consumer behaviour of mass-customised apparel products
10.1108/jfmm-07-2016-0068 · 2017 · External reference
Scarcity appeal in advertising: exploring the moderating roles of need for uniqueness and message framing
10.1080/00913367.2015.1018459 · 2015 · External reference
The link between green purchasing decisions and measures of environmental consciousness
10.1108/03090569610118740 · 1996 · External reference
Narcissism and conspicuous consumption
10.1016/j.copsyc.2022.101322 · 2022 · External reference
Unresolved reference
2002 · External reference
The I that buys: narcissists as consumers
10.1016/s1057-7408(07)70035-9 · 2007 · External reference
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
10.1016/j.jbusres.2021.04.022 · 2021 · External reference
The relationship between narcissism and empathy: a meta-analytic review
10.1016/j.jrp.2022.104329 · 2023 · External reference
I feel unique, therefore I am: the development and preliminary validation of the personal sense of uniqueness (PSU) scale
10.1016/j.paid.2010.05.006 · 2010 · External reference
Self-concept in consumer behavior: a critical review
10.1086/208924 · 1982 · External reference
Using self-congruity and ideal congruity to predict purchase motivation
10.1016/0148-2963(85)90026-8 · 1985 · External reference
Self-congruity theory in consumer behavior: a little history
10.1080/21639159.2018.1436981 · 2018 · External reference
Effect of self-congruity with sponsorship on brand loyalty
10.1016/j.jbusres.2007.09.022 · 2008 · External reference
Unresolved reference
2023 · External reference
Consumers' need for uniqueness: scale development and validation
10.1086/321947 · 2001 · External reference
Unresolved reference
2017 · External reference
Unresolved reference
2023 · External reference
Unresolved reference
2022 · External reference
Does group efficacy increase group identification?
10.1016/j.jesp.2010.05.006 · 2010 · External reference
Believing in ‘making a difference’ to collective efforts: participative efficacy beliefs as a unique predictor of collective action
10.1177/1368430212467476 · 2012 · External reference
Lifestyle segmentation of tourists: the role of personality
10.1016/j.heliyon.2021.e07579 · 2021 · External reference
Does this fit my style? The role of self-congruity in young women's repurchase intention for intimate apparel
10.1108/jfmm-02-2015-0016 · 2016 · External reference
Centrality of visual product aesthetics, tactile and uniqueness needs of fashion consumers
10.1111/j.1470-6431.2007.00613.x · 2007 · External reference
An investigation into the relationship between clothing colors and gender stereotyping in children
10.1016/j.jretconser.2023.103559 · 2024 · External reference
The effect of personality traits on consumers' preferences for extra virgin olive oil
10.1016/j.foodqual.2016.02.012 · 2016 · External reference
Measuring the involvement construct
10.1086/208520 · 1985 · External reference
Sustainable clothing: why conspicuous consumption and greenwashing matter
10.1002/bse.3335 · ExternalCitation · doi-reference
Seeking attention versus seeking approval: how conspicuous consumption differs between grandiose and vulnerable narcissists
10.1002/mar.21308 · ExternalCitation · doi-reference
10.1007/978-1-4757-6708-7
10.1007/978-1-4757-6708-7 · ExternalCitation · doi-reference
Using self-congruity and ideal congruity to predict purchase motivation
10.1016/0148-2963(85)90026-8 · ExternalCitation · doi-reference
Consumers' environmental and ethical consciousness and the use of the related food products information: the role of perceived consumer effectiveness
10.1016/j.appet.2016.08.097 · ExternalCitation · doi-reference
Towards a better understanding of fashion clothing involvement
10.1016/j.ausmj.2011.10.004 · ExternalCitation · doi-reference
Narcissism and conspicuous consumption
10.1016/j.copsyc.2022.101322 · ExternalCitation · doi-reference
The effect of personality traits on consumers' preferences for extra virgin olive oil
10.1016/j.foodqual.2016.02.012 · ExternalCitation · doi-reference
Lifestyle segmentation of tourists: the role of personality
10.1016/j.heliyon.2021.e07579 · ExternalCitation · doi-reference
Effect of self-congruity with sponsorship on brand loyalty
10.1016/j.jbusres.2007.09.022 · ExternalCitation · doi-reference
Self-image congruence in consumer behavior
10.1016/j.jbusres.2011.03.015 · ExternalCitation · doi-reference
Moderators of the self-congruity effect on consumer decision-making: a meta-analysis
10.1016/j.jbusres.2011.07.031 · ExternalCitation · doi-reference
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
10.1016/j.jbusres.2021.04.022 · ExternalCitation · doi-reference
Bridge the gap: consumers' purchase intention and behavior regarding sustainable clothing
10.1016/j.jclepro.2020.123882 · ExternalCitation · doi-reference
Does group efficacy increase group identification?
10.1016/j.jesp.2010.05.006 · ExternalCitation · doi-reference
The influence of trait and state narcissism on the uniqueness of mass-customized products
10.1016/j.jretai.2015.11.003 · ExternalCitation · doi-reference
Impacts of retail brand personality and self-congruity on store loyalty: the moderating role of gender
10.1016/j.jretconser.2013.07.011 · ExternalCitation · doi-reference
Multi-sensory congruent cues in designing retail store atmosphere: effects on shoppers' emotions and purchase behavior
10.1016/j.jretconser.2017.04.007 · ExternalCitation · doi-reference
Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
10.1016/j.jretconser.2019.07.006 · ExternalCitation · doi-reference
Retailer corporate social responsibility and consumer citizenship behavior: the mediating roles of perceived consumer effectiveness and consumer trust
10.1016/j.jretconser.2020.102082 · ExternalCitation · doi-reference
Positive gender congruency effects on shopper responses: field evidence from a gender egalitarian culture
10.1016/j.jretconser.2021.102738 · ExternalCitation · doi-reference
An investigation into the relationship between clothing colors and gender stereotyping in children
10.1016/j.jretconser.2023.103559 · ExternalCitation · doi-reference
The relationship between narcissism and empathy: a meta-analytic review
10.1016/j.jrp.2022.104329 · ExternalCitation · doi-reference
I feel unique, therefore I am: the development and preliminary validation of the personal sense of uniqueness (PSU) scale
10.1016/j.paid.2010.05.006 · ExternalCitation · doi-reference
The Big Five, self-esteem, and narcissism as predictors of the topics people write about in Facebook status updates
10.1016/j.paid.2015.04.039 · ExternalCitation · doi-reference
Collaborative consumption: the influence of fashion leadership, need for uniqueness, and materialism on female consumers' adoption of clothing renting and swapping
10.1016/j.spc.2017.11.005 · ExternalCitation · doi-reference
The I that buys: narcissists as consumers
10.1016/s1057-7408(07)70035-9 · ExternalCitation · doi-reference
Psychometric properties of Goldberg's 50 personality markers for the Big Five model
10.1027/1015-5759.20.4.310 · ExternalCitation · doi-reference
A principal-components analysis of the narcissistic personality inventory and further evidence of its construct validity
10.1037/0022-3514.54.5.890 · ExternalCitation · doi-reference
Self-efficacy: toward a unifying theory of behavioral change
10.1037/0033-295x.84.2.191 · ExternalCitation · doi-reference
The development of markers for the Big-Five factor structure
10.1037/1040-3590.4.1.26 · ExternalCitation · doi-reference
Self-centeredness and selflessness: a theory of self-based psychological functioning and its consequences for happiness
10.1037/a0023059 · ExternalCitation · doi-reference
The person in the purchase: narcissistic consumers prefer products that positively distinguish them
10.1037/a0032703 · ExternalCitation · doi-reference
Pink is for girls, blue is for boys' exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
10.1057/s41262-023-00310-3 · ExternalCitation · doi-reference
Scarcity appeal in advertising: exploring the moderating roles of need for uniqueness and message framing
10.1080/00913367.2015.1018459 · ExternalCitation · doi-reference
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
10.1080/17543266.2021.1973580 · ExternalCitation · doi-reference
Pro-environmental purchase intention towards eco-friendly apparel: augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
10.1080/20932685.2021.2016062 · ExternalCitation · doi-reference
Self-congruity theory in consumer behavior: a little history
10.1080/21639159.2018.1436981 · ExternalCitation · doi-reference
Measuring the involvement construct
10.1086/208520 · ExternalCitation · doi-reference
Self-concept in consumer behavior: a critical review
10.1086/208924 · ExternalCitation · doi-reference
Possessions and the extended self
10.1086/209154 · ExternalCitation · doi-reference
Consumers' need for uniqueness: scale development and validation
10.1086/321947 · ExternalCitation · doi-reference
Consumer culture theory (CCT): twenty years of research
10.1086/426626 · ExternalCitation · doi-reference
Opportunities for green marketing: young consumers
10.1108/02634500810902839 · ExternalCitation · doi-reference
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
10.1108/03090560410539294 · ExternalCitation · doi-reference
The link between green purchasing decisions and measures of environmental consciousness
10.1108/03090569610118740 · ExternalCitation · doi-reference
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
10.1108/ejm-12-2022-0858 · ExternalCitation · doi-reference
Antecedents and consequences of self-congruity: replication and extension
10.1108/jcm-10-2017-2424 · ExternalCitation · doi-reference
Does this fit my style? The role of self-congruity in young women's repurchase intention for intimate apparel
10.1108/jfmm-02-2015-0016 · ExternalCitation · doi-reference
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion
10.1108/jfmm-02-2021-0049 · ExternalCitation · doi-reference
Beyond the gender dichotomy in fashion: exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women
10.1108/jfmm-03-2022-0047 · ExternalCitation · doi-reference
Understanding Gen Z's fast fashion consumption: the role of gender identity and consumer values
10.1108/jfmm-03-2025-0114 · ExternalCitation · doi-reference
Hand me downs and sustainable choices: a circular economy necessity
10.1108/jfmm-05-2025-0242 · ExternalCitation · doi-reference
Online consumer behaviour of mass-customised apparel products
10.1108/jfmm-07-2016-0068 · ExternalCitation · doi-reference
How fashion influencers contribute to consumers' purchase intention
10.1108/jfmm-08-2019-0157 · ExternalCitation · doi-reference
Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry
10.1108/jfmm-08-2024-0297 · ExternalCitation · doi-reference
Defined by gender? The impact of gendered clothing labels on Gen Z men consumers' clothing choices
10.1108/yc-10-2024-2265 · ExternalCitation · doi-reference
Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance
10.1111/ijcs.12013 · ExternalCitation · doi-reference
The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe
10.1111/ijcs.12078 · ExternalCitation · doi-reference
Male eco-fashion: a market reality
10.1111/ijcs.12148 · ExternalCitation · doi-reference
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
10.1111/ijcs.12781 · ExternalCitation · doi-reference
Social cynicism, greenwashing, and trust in green clothing brands
10.1111/ijcs.12971 · ExternalCitation · doi-reference
Five decades of self-congruity in consumer behaviour research: a systematic review and future research agenda
10.1111/ijcs.12983 · ExternalCitation · doi-reference
Centrality of visual product aesthetics, tactile and uniqueness needs of fashion consumers
10.1111/j.1470-6431.2007.00613.x · ExternalCitation · doi-reference
Narcissism and social networking behavior: a meta-analysis
10.1111/jopy.12305 · ExternalCitation · doi-reference
Motivational beliefs, values, and goals
10.1146/annurev.psych.53.100901.135153 · ExternalCitation · doi-reference
Measuring consumer involvement profiles
10.1177/002224378502200104 · ExternalCitation · doi-reference
Narcissism, self-esteem, and the positivity of self-views: two portraits of self-love
10.1177/0146167202286007 · ExternalCitation · doi-reference
The role of perceived consumer effectiveness in motivating environmentally conscious behaviors
10.1177/074391569101000206 · ExternalCitation · doi-reference
Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors
10.1177/074391569201100208 · ExternalCitation · doi-reference
Believing in ‘making a difference’ to collective efforts: participative efficacy beliefs as a unique predictor of collective action
10.1177/1368430212467476 · ExternalCitation · doi-reference
Unisex fashion as a social practice: a comparative study between young heterosexual consumers in the United States and China
10.1177/17499755241272866 · ExternalCitation · doi-reference
Unraveling the paradoxes of narcissism: a dynamic self-regulatory processing model
10.1207/s15327965pli1204_1 · ExternalCitation · doi-reference
The predictive validity of multiple-item versus single-item measures of the same constructs
10.1509/jmkr.44.2.175 · ExternalCitation · doi-reference
The effect of need for uniqueness on word of mouth
10.1509/jmkr.47.3.553 · ExternalCitation · doi-reference
Narcissism and consumer behaviour: a review and preliminary findings
10.3389/fpsyg.2014.00232 · ExternalCitation · doi-reference
