Research graph
References from Online brand crises dissemination through the co-creation of networked narratives: the case of Balenciaga. Local targets link to admitted publications; unresolved targets remain external evidence.
Navigating between the plots: a narratological and ethical analysis of business-related conspiracy theories (BrCTs)
10.1007/s10551-020-04612-3 · 2022 · External reference
Reflections: ethnographic content analysis
10.1007/bf00988269 · 1987 · External reference
An extended model of moral outrage at corporate social irresponsibility
10.1007/s10551-014-2487-y · 2016 · External reference
Researching YouTube
10.1177/1354856517737222 · 2018 · External reference
Brand public
10.1093/jcr/ucv053 · 2016 · External reference
Crowds and value. Italian directioners on twitter
10.1080/1369118x.2015.1064462 · 2016 · External reference
A meta-analysis of the effectiveness of social media influencers: mechanisms and moderation
10.1007/s11747-025-01107-3 · 2026 · External reference
Sarcastic or assertive: how should brands reply to consumers’ uncivil comments on social media in the context of brand activism?
10.1177/10949968221075817 · 2022 · External reference
Framing processes and social movements: an overview and assessment
10.1146/annurev.soc.26.1.611 · 2000 · External reference
Affordances-based brand relations: an inquire on memetic brands on Instagram
2021 · External reference
Unresolved reference
2017 · External reference
Mapping users’ participation in brand publics: toward a typology of styles of digital consumption
2024 · External reference
Consumer response journey following a product-harm crisis: the role of online brand communities
10.1002/cb.2254 · 2024 · External reference
Synthesis of forty years of brand crisis literature
10.1108/mip-10-2022-0467 · 2023 · External reference
Navigating moral harm brand crises: a conceptual framework for understanding consumer response
10.1007/s10551-025-06170-y · 2025 · External reference
Exploring how publics discursively organize as digital collectives: The use of empty and floating signifiers as organizing devices in social media
10.1086/716067 · 2021 · External reference
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
10.1108/qmr-07-2021-0089 · 2023 · External reference
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals
10.1108/jpbm-08-2021-3627 · 2023 · External reference
Calling for cancellation: understanding how markets are shaped to realign with prevailing societal values
10.1177/02761467231168874 · 2023 · External reference
Amplifying (or buffering) the blow: how influencer signals shape brand cancellation outcomes
10.1108/ejm-04-2025-0283 · 2026 · External reference
From streetwear to high fashion: how nonelite producers use hybridization to enter an elite category
10.1177/00222437251314372 · 2025 · External reference
Unresolved reference
External reference
Social media and the formation of organizational reputation
10.5465/amr.2014.0280 · 2019 · External reference
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
10.1108/jpbm-04-2024-5112 · 2024 · External reference
TikTok and the algorithmic transformation of social media publics: from social networks to social interest clusters
10.1177/14614448241304106 · 2024 · External reference
Firestorms: Modeling conflict diffusion and management strategies in online communities
10.1016/j.jsis.2017.01.002 · 2017 · External reference
Detecting, preventing, and mitigating online firestorms in brand communities
10.1177/0022242918822300 · 2019 · External reference
The digital outcry: what incites participation behavior in an online firestorm?
10.1177/1461444817741883 · 2018 · External reference
Broadcasting holidays
10.1111/j.1475-682x.1998.tb00463.x · 1998 · External reference
Passionate publics
10.1016/j.pubrev.2025.102636 · 2025 · External reference
Networked narratives: understanding word-of-mouth marketing in online communities
10.1509/jm.74.2.71 · 2010 · External reference
How believing in brand conspiracies shapes relationships with brands
10.1016/j.jbusres.2023.113729 · 2023 · External reference
Morally motivated networked harassment as normative reinforcement
2021 · External reference
Influencer alignment in crisis response: an experimental study on trait and emotional congruence for brand reputation recovery
10.1111/1468-5973.70068 · 2025 · External reference
Brand activism: Does courting controversy help or hurt a brand?
10.1016/j.ijresmar.2020.02.008 · 2020 · External reference
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
10.1080/0267257x.2020.1764080 · 2020 · External reference
Unresolved reference
2019 · External reference
Brand hate experiences and the role of social media influencers in altering consumer emotions
10.1057/s41262-024-00356-x · 2024 · External reference
Affective publics and structures of storytelling: sentiment, events and mediality
10.1080/1369118x.2015.1109697 · 2016 · External reference
Unresolved reference
External reference
Understanding online firestorms: negative word-of-mouth dynamics in social media networks
10.1080/13527266.2013.797778 · 2014 · External reference
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
10.1108/ejm-12-2020-0901 · 2022 · External reference
Navigating the firestorm: a framework for managing corporate sociopolitical activism-driven social media crises with linguistic insights
10.1080/10696679.2025.2589257 · 2025 · External reference
Collaborative brand attacks in social media: exploring the antecedents, characteristics, and consequences of a new form of brand crises
10.1080/10696679.2016.1205452 · 2016 · External reference
A netnographic sensibility: developing the netnographic/social listening boundaries
10.1080/0267257x.2018.1450282 · 2018 · External reference
10.7551/mitpress/8718.001.0001
10.7551/mitpress/8718.001.0001 · 2013 · External reference
Typology and impact of follower responses to social media influencer “promotional crisis
10.1002/mar.22133 · 2025 · External reference
Branding in the age of social media firestorms: how to create brand value by fighting back online
10.1080/0267257x.2019.1620839 · 2019 · External reference
Memetic logics of participation: fitness body culture on Instagram
10.1177/14705931231201779 · 2024 · External reference
Persuasion with case studies
10.5465/amj.2007.24160882 · 2007 · External reference
To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis
10.1016/j.jbusres.2020.03.039 · 2020 · External reference
Need for narrative
10.1080/0267257x.2018.1477817 · 2018 · External reference
Brands taking a stand: authentic brand activism or woke washing?
10.1177/0743915620947359 · 2020 · External reference
Unresolved reference
2023 · External reference
Re-arranging dressing practices: the role of objects in spreading ugly luxury
10.1016/j.jbusres.2022.02.087 · 2022 · External reference
Disinformation and echo chambers: how disinformation circulates on social media through identity-driven controversies
10.1177/07439156221103852 · 2023 · External reference
Consumer response journey following a product-harm crisis: the role of online brand communities
10.1002/cb.2254 · ExternalCitation · doi-reference
Typology and impact of follower responses to social media influencer “promotional crisis
10.1002/mar.22133 · ExternalCitation · doi-reference
Reflections: ethnographic content analysis
10.1007/bf00988269 · ExternalCitation · doi-reference
An extended model of moral outrage at corporate social irresponsibility
10.1007/s10551-014-2487-y · ExternalCitation · doi-reference
Navigating between the plots: a narratological and ethical analysis of business-related conspiracy theories (BrCTs)
10.1007/s10551-020-04612-3 · ExternalCitation · doi-reference
Navigating moral harm brand crises: a conceptual framework for understanding consumer response
10.1007/s10551-025-06170-y · ExternalCitation · doi-reference
A meta-analysis of the effectiveness of social media influencers: mechanisms and moderation
10.1007/s11747-025-01107-3 · ExternalCitation · doi-reference
Brand activism: Does courting controversy help or hurt a brand?
10.1016/j.ijresmar.2020.02.008 · ExternalCitation · doi-reference
To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis
10.1016/j.jbusres.2020.03.039 · ExternalCitation · doi-reference
Re-arranging dressing practices: the role of objects in spreading ugly luxury
10.1016/j.jbusres.2022.02.087 · ExternalCitation · doi-reference
How believing in brand conspiracies shapes relationships with brands
10.1016/j.jbusres.2023.113729 · ExternalCitation · doi-reference
Firestorms: Modeling conflict diffusion and management strategies in online communities
10.1016/j.jsis.2017.01.002 · ExternalCitation · doi-reference
Passionate publics
10.1016/j.pubrev.2025.102636 · ExternalCitation · doi-reference
Brand hate experiences and the role of social media influencers in altering consumer emotions
10.1057/s41262-024-00356-x · ExternalCitation · doi-reference
A netnographic sensibility: developing the netnographic/social listening boundaries
10.1080/0267257x.2018.1450282 · ExternalCitation · doi-reference
Need for narrative
10.1080/0267257x.2018.1477817 · ExternalCitation · doi-reference
Branding in the age of social media firestorms: how to create brand value by fighting back online
10.1080/0267257x.2019.1620839 · ExternalCitation · doi-reference
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
10.1080/0267257x.2020.1764080 · ExternalCitation · doi-reference
Collaborative brand attacks in social media: exploring the antecedents, characteristics, and consequences of a new form of brand crises
10.1080/10696679.2016.1205452 · ExternalCitation · doi-reference
Navigating the firestorm: a framework for managing corporate sociopolitical activism-driven social media crises with linguistic insights
10.1080/10696679.2025.2589257 · ExternalCitation · doi-reference
Understanding online firestorms: negative word-of-mouth dynamics in social media networks
10.1080/13527266.2013.797778 · ExternalCitation · doi-reference
Crowds and value. Italian directioners on twitter
10.1080/1369118x.2015.1064462 · ExternalCitation · doi-reference
Affective publics and structures of storytelling: sentiment, events and mediality
10.1080/1369118x.2015.1109697 · ExternalCitation · doi-reference
Exploring how publics discursively organize as digital collectives: The use of empty and floating signifiers as organizing devices in social media
10.1086/716067 · ExternalCitation · doi-reference
Brand public
10.1093/jcr/ucv053 · ExternalCitation · doi-reference
Amplifying (or buffering) the blow: how influencer signals shape brand cancellation outcomes
10.1108/ejm-04-2025-0283 · ExternalCitation · doi-reference
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
10.1108/ejm-12-2020-0901 · ExternalCitation · doi-reference
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
10.1108/jpbm-04-2024-5112 · ExternalCitation · doi-reference
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals
10.1108/jpbm-08-2021-3627 · ExternalCitation · doi-reference
Synthesis of forty years of brand crisis literature
10.1108/mip-10-2022-0467 · ExternalCitation · doi-reference
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
10.1108/qmr-07-2021-0089 · ExternalCitation · doi-reference
Influencer alignment in crisis response: an experimental study on trait and emotional congruence for brand reputation recovery
10.1111/1468-5973.70068 · ExternalCitation · doi-reference
Broadcasting holidays
10.1111/j.1475-682x.1998.tb00463.x · ExternalCitation · doi-reference
Framing processes and social movements: an overview and assessment
10.1146/annurev.soc.26.1.611 · ExternalCitation · doi-reference
Detecting, preventing, and mitigating online firestorms in brand communities
10.1177/0022242918822300 · ExternalCitation · doi-reference
From streetwear to high fashion: how nonelite producers use hybridization to enter an elite category
10.1177/00222437251314372 · ExternalCitation · doi-reference
Calling for cancellation: understanding how markets are shaped to realign with prevailing societal values
10.1177/02761467231168874 · ExternalCitation · doi-reference
Brands taking a stand: authentic brand activism or woke washing?
10.1177/0743915620947359 · ExternalCitation · doi-reference
Disinformation and echo chambers: how disinformation circulates on social media through identity-driven controversies
10.1177/07439156221103852 · ExternalCitation · doi-reference
Sarcastic or assertive: how should brands reply to consumers’ uncivil comments on social media in the context of brand activism?
10.1177/10949968221075817 · ExternalCitation · doi-reference
Researching YouTube
10.1177/1354856517737222 · ExternalCitation · doi-reference
The digital outcry: what incites participation behavior in an online firestorm?
10.1177/1461444817741883 · ExternalCitation · doi-reference
TikTok and the algorithmic transformation of social media publics: from social networks to social interest clusters
10.1177/14614448241304106 · ExternalCitation · doi-reference
Memetic logics of participation: fitness body culture on Instagram
10.1177/14705931231201779 · ExternalCitation · doi-reference
Networked narratives: understanding word-of-mouth marketing in online communities
10.1509/jm.74.2.71 · ExternalCitation · doi-reference
Persuasion with case studies
10.5465/amj.2007.24160882 · ExternalCitation · doi-reference
Social media and the formation of organizational reputation
10.5465/amr.2014.0280 · ExternalCitation · doi-reference
10.7551/mitpress/8718.001.0001
10.7551/mitpress/8718.001.0001 · ExternalCitation · doi-reference
