Research graph
References from Co-creating sustainable luxury: how young consumers decode celebrity-endorsed sustainability through deep metaphor. Local targets link to admitted publications; unresolved targets remain external evidence.
Luxury and sustainable development: is there a match?
10.1016/j.jbusres.2013.02.011 · 2013 · External reference
Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands
10.1108/jcm-05-2023-6058 · 2024 · External reference
The atypicality of sustainable luxury products
10.1002/mar.21559 · 2021 · External reference
10.1057/978-1-137-60159-9
10.1057/978-1-137-60159-9 · 2017 · External reference
Sustainable luxury marketing: a synthesis and research agenda
10.1111/ijmr.12195 · 2019 · External reference
The impact of celebrity endorsements on public engagement in environmental behaviours
2025 · External reference
My little luxury’: a consumer-centred, experiential view
2011 · External reference
Solving the luxury fashion and sustainable development ‘oxymoron’: a cross-cultural analysis of green luxury consumption enablers and disablers
10.1002/bse.3255 · 2023 · External reference
Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial
10.1080/0267257x.2019.1634632 · 2019 · External reference
10.1007/978-1-4939-0277-4_2
10.1007/978-1-4939-0277-4_2 · 2014 · External reference
Acculturation to the global consumer culture: scale development and research paradigm
10.1016/j.jbusres.2006.11.006 · 2007 · External reference
Interpreting consumer perceptions of advertising: an application of the Zaltman metaphor elicitation technique
10.1080/00913367.2001.10673648 · 2001 · External reference
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption
10.3390/su11236791 · 2019 · External reference
Do consumers care about ethical-luxury?
10.1007/s10551-011-1071-y · 2012 · External reference
The role of design similarity in consumers’ evaluation of new green products: an investigation of luxury fashion brands
10.1016/j.jclepro.2016.09.230 · 2017 · External reference
Measuring and valuing the health co-benefits of climate change mitigation: a scoping review
10.1016/s2542-5196(24)00095-0 · 2024 · External reference
Observations: understanding the world of international luxury brands: the ‘dream formula
10.1080/00218499.1995.12466480 · 1995 · External reference
Unresolved reference
External reference
When luxury advertising adds the identitary values of luxury: a semiotic analysis
10.1016/j.jbusres.2014.04.004 · 2014 · External reference
Circular economy and sustainability in luxury fashion consumer behavior: a review and research agenda
10.1111/ijcs.13089 · 2024 · External reference
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
10.1108/qmr-02-2023-0025 · 2024 · External reference
Exploring the ZMET methodology in services marketing
10.1108/jsm-11-2018-0344 · 2020 · External reference
Cohort perception of luxury goods and services
2007 · External reference
Should luxury brands shout or whisper? The effects of brand prominence on consumer perceptions of responsible luxury
2015 · External reference
Explaining the embodied hospitality experience with ZMET
10.1108/ijchm-10-2017-0709 · 2018 · External reference
Fast fashion, sustainability, and the ethical appeal of luxury brands
10.2752/175174112x13340749707123 · 2012 · External reference
Endorsed sustainable products: the role of celebrity ethicality and brand ethicality
10.1177/0887302x16658345 · 2016 · External reference
Managing luxury brands
10.1057/bm.1997.4 · 1997 · External reference
10.1007/978-3-319-51127-6_11
10.1007/978-3-319-51127-6_11 · 2017 · External reference
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
10.1057/s41262-019-00165-7 · 2020 · External reference
The new wave of luxury: the meaning and value of luxury to the contemporary consumer
10.1108/qmr-03-2016-0025 · 2019 · External reference
Green fashion consumption – a review of the literature
10.3311/ppso.21052 · 2024 · External reference
New luxury and sustainable luxury: a consumer perspective
2023 · External reference
How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context
10.1016/j.chb.2020.106419 · 2020 · External reference
Celebrity endorsements: an examination of gender and consumers’ attitudes
10.1108/19355181200800010 · 2008 · External reference
Sustainable luxury: current status and perspectives for future research
10.1007/s40685-020-00111-3 · 2020 · External reference
Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury
10.3917/dm.110.0085 · 2023 · External reference
Unresolved reference
External reference
Unresolved reference
1980 · External reference
Symbols for sale
1959 · External reference
10.1016/0147-1767(85)90062-8
10.1016/0147-1767(85)90062-8 · 1985 · External reference
Are social media influencers the right choice for global luxury brands?
10.1080/0965254x.2025.2473376 · 2025 · External reference
Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods
10.1086/209048 · 1986 · External reference
Who is the celebrity endorser? Cultural foundations of the endorsement process
10.1086/209217 · 1989 · External reference
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
10.1057/s41262-021-00230-0 · 2021 · External reference
A comparison of sustainability attitudes and intentions across generations and gender: a perspective from US consumers
10.5295/cdg.211647bs · 2023 · External reference
The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase
10.1080/00218499.1991.12466759 · 1991 · External reference
Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands
10.1108/srj-10-2020-0398 · 2022 · External reference
Cosmopolitan consumers as a target group for segmentation
10.1057/jibs.2011.51 · 2012 · External reference
Exploring millennials’ purchase intentions toward sustainable luxury brands
10.31274/itaa_proceedings-180814-1868 · 2017 · External reference
Celebrity vs influencer endorsements in advertising: the role of identification, credibility, and product–endorser fit
10.1080/02650487.2019.1634898 · 2020 · External reference
Unresolved reference
2000 · External reference
Evaluating responses to celebrity endorsements using projective techniques
10.1108/13522751211191991 · 2012 · External reference
Emotional branding and the strategic value of the doppelgänger brand image
10.1509/jmkg.70.1.050.qxd · 2006 · External reference
Co-creating value for luxury brands
10.1016/j.jbusres.2009.10.012 · 2010 · External reference
Measuring brand luxury perceptions
2004 · External reference
Moments of luxury: a qualitative account of the experiential essence of luxury
10.1016/j.jbusres.2019.10.060 · 2020 · External reference
Unresolved reference
2017 · External reference
Unresolved reference
1997 · External reference
Unresolved reference
2003 · External reference
Seeing the voice of the customer: metaphor-based advertising research
10.1080/00218499.1995.12466477 · 1995 · External reference
Solving the luxury fashion and sustainable development ‘oxymoron’: a cross-cultural analysis of green luxury consumption enablers and disablers
10.1002/bse.3255 · ExternalCitation · doi-reference
The atypicality of sustainable luxury products
10.1002/mar.21559 · ExternalCitation · doi-reference
10.1007/978-1-4939-0277-4_2
10.1007/978-1-4939-0277-4_2 · ExternalCitation · doi-reference
10.1007/978-3-319-51127-6_11
10.1007/978-3-319-51127-6_11 · ExternalCitation · doi-reference
Do consumers care about ethical-luxury?
10.1007/s10551-011-1071-y · ExternalCitation · doi-reference
Sustainable luxury: current status and perspectives for future research
10.1007/s40685-020-00111-3 · ExternalCitation · doi-reference
10.1016/0147-1767(85)90062-8
10.1016/0147-1767(85)90062-8 · ExternalCitation · doi-reference
How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context
10.1016/j.chb.2020.106419 · ExternalCitation · doi-reference
Acculturation to the global consumer culture: scale development and research paradigm
10.1016/j.jbusres.2006.11.006 · ExternalCitation · doi-reference
Co-creating value for luxury brands
10.1016/j.jbusres.2009.10.012 · ExternalCitation · doi-reference
Luxury and sustainable development: is there a match?
10.1016/j.jbusres.2013.02.011 · ExternalCitation · doi-reference
When luxury advertising adds the identitary values of luxury: a semiotic analysis
10.1016/j.jbusres.2014.04.004 · ExternalCitation · doi-reference
Moments of luxury: a qualitative account of the experiential essence of luxury
10.1016/j.jbusres.2019.10.060 · ExternalCitation · doi-reference
The role of design similarity in consumers’ evaluation of new green products: an investigation of luxury fashion brands
10.1016/j.jclepro.2016.09.230 · ExternalCitation · doi-reference
Measuring and valuing the health co-benefits of climate change mitigation: a scoping review
10.1016/s2542-5196(24)00095-0 · ExternalCitation · doi-reference
10.1057/978-1-137-60159-9
10.1057/978-1-137-60159-9 · ExternalCitation · doi-reference
Managing luxury brands
10.1057/bm.1997.4 · ExternalCitation · doi-reference
Cosmopolitan consumers as a target group for segmentation
10.1057/jibs.2011.51 · ExternalCitation · doi-reference
Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
10.1057/s41262-019-00165-7 · ExternalCitation · doi-reference
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
10.1057/s41262-021-00230-0 · ExternalCitation · doi-reference
The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase
10.1080/00218499.1991.12466759 · ExternalCitation · doi-reference
Seeing the voice of the customer: metaphor-based advertising research
10.1080/00218499.1995.12466477 · ExternalCitation · doi-reference
Observations: understanding the world of international luxury brands: the ‘dream formula
10.1080/00218499.1995.12466480 · ExternalCitation · doi-reference
Interpreting consumer perceptions of advertising: an application of the Zaltman metaphor elicitation technique
10.1080/00913367.2001.10673648 · ExternalCitation · doi-reference
Celebrity vs influencer endorsements in advertising: the role of identification, credibility, and product–endorser fit
10.1080/02650487.2019.1634898 · ExternalCitation · doi-reference
Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial
10.1080/0267257x.2019.1634632 · ExternalCitation · doi-reference
Are social media influencers the right choice for global luxury brands?
10.1080/0965254x.2025.2473376 · ExternalCitation · doi-reference
Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods
10.1086/209048 · ExternalCitation · doi-reference
Who is the celebrity endorser? Cultural foundations of the endorsement process
10.1086/209217 · ExternalCitation · doi-reference
Evaluating responses to celebrity endorsements using projective techniques
10.1108/13522751211191991 · ExternalCitation · doi-reference
Celebrity endorsements: an examination of gender and consumers’ attitudes
10.1108/19355181200800010 · ExternalCitation · doi-reference
Explaining the embodied hospitality experience with ZMET
10.1108/ijchm-10-2017-0709 · ExternalCitation · doi-reference
Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands
10.1108/jcm-05-2023-6058 · ExternalCitation · doi-reference
Exploring the ZMET methodology in services marketing
10.1108/jsm-11-2018-0344 · ExternalCitation · doi-reference
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
10.1108/qmr-02-2023-0025 · ExternalCitation · doi-reference
The new wave of luxury: the meaning and value of luxury to the contemporary consumer
10.1108/qmr-03-2016-0025 · ExternalCitation · doi-reference
Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands
10.1108/srj-10-2020-0398 · ExternalCitation · doi-reference
Circular economy and sustainability in luxury fashion consumer behavior: a review and research agenda
10.1111/ijcs.13089 · ExternalCitation · doi-reference
Sustainable luxury marketing: a synthesis and research agenda
10.1111/ijmr.12195 · ExternalCitation · doi-reference
Endorsed sustainable products: the role of celebrity ethicality and brand ethicality
10.1177/0887302x16658345 · ExternalCitation · doi-reference
Emotional branding and the strategic value of the doppelgänger brand image
10.1509/jmkg.70.1.050.qxd · ExternalCitation · doi-reference
Fast fashion, sustainability, and the ethical appeal of luxury brands
10.2752/175174112x13340749707123 · ExternalCitation · doi-reference
Exploring millennials’ purchase intentions toward sustainable luxury brands
10.31274/itaa_proceedings-180814-1868 · ExternalCitation · doi-reference
Green fashion consumption – a review of the literature
10.3311/ppso.21052 · ExternalCitation · doi-reference
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption
10.3390/su11236791 · ExternalCitation · doi-reference
Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury
10.3917/dm.110.0085 · ExternalCitation · doi-reference
A comparison of sustainability attitudes and intentions across generations and gender: a perspective from US consumers
10.5295/cdg.211647bs · ExternalCitation · doi-reference
