Research graph
References from Digitalization and the transformation of the sport sponsorship life cycle: a case study of Euroleague Basketball. Local targets link to admitted publications; unresolved targets remain external evidence.
Artificial intelligence in sport: applications, political economy and research agendas
2026 · External reference
Digital transformation metrics
2021 · External reference
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
10.1108/ejm-07-2021-0481 · 2023 · External reference
Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
2025 · External reference
Digital transformation and innovation management: a synthesis of existing research and an agenda for future studies
10.1111/jpim.12562 · 2021 · External reference
Unresolved reference
2014 · External reference
Naturalistic inquiry and the saturation concept: a research note
10.1177/1468794107085301 · 2008 · External reference
Stadiums and digitalization: an exploratory study of digitalization in sports stadiums
10.1080/12460125.2022.2073629 · 2022 · External reference
Business intelligence and analytics: from big data to big impact
10.2307/41703503 · 2018 · External reference
Artificial intelligence in marketing: a systematic literature review
10.1177/14707853211018428 · 2021 · External reference
Sponsorship-linked marketing: research surpluses and shortages
10.1007/s11747-019-00654-w · 2020 · External reference
Euroleague basketball: the challenges of growing a new league
2011 · External reference
Unresolved reference
External reference
Strategic sponsoring in professional sport: a review and conceptualization
10.1080/16184742.2015.1042000 · 2015 · External reference
Reaching sustainability during a digital transformation: a PLS approach
10.1108/ijis-08-2019-0083 · 2020 · External reference
10.4324/9781315687827
10.4324/9781315687827 · 2016 · External reference
Los datos, las analíticas y la digitalización como claves del futuro en la Gestión Deportiva pública y privada
10.32466/eufv-cyh.2020.16.586.133-149 · 2020 · External reference
Digitalization and sports sponsorship strategy: a review and research agenda
10.52547/aassjournal.1066 · 2022 · External reference
Using esports efficiently to enhance and extend brand perceptions-A literature review
10.2478/pcssr-2020-0008 · 2020 · External reference
Seeking qualitative rigor in inductive research: notes on the gioia methodology
10.1177/1094428112452151 · 2013 · External reference
Unresolved reference
1967 · External reference
Mass diffusion of modern digital technologies as the main driver of change in sports-spectating audiences
10.3389/fpsyg.2022.805043 · 2022 · External reference
Information technology and marketing: an important partnership for decades
10.1108/imds-08-2020-0510 · 2021 · External reference
Directions for future IS research on sports digitalisation: a stakeholder perspective
10.1016/j.jsis.2025.101905 · 2025 · External reference
A systematic review of the literature on digital transformation: insights and implications for strategy and organizational change
10.1111/joms.12639 · 2021 · External reference
Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis
10.1007/s11573-019-00956-z · 2019 · External reference
Unresolved reference
2014 · External reference
The moderating effect of identification on return on investment from sponsor brand integration
10.1108/ijsms-10-2016-0077 · 2018 · External reference
Sport league website: an effective marketing communication tool for corporate sponsors
10.1108/ijsms-08-2017-097 · 2017 · External reference
Navigating emerging trademarks issues for sport brands in the metaverse
10.1108/ijsms-04-2023-0061 · 2025 · External reference
Big data and business intelligence: debunking the myths
10.1002/joe.21642 · 2015 · External reference
Online technologies and sports: a new era for sponsorship
10.1016/j.hitech.2020.100373 · 2020 · External reference
Templates and turns in qualitative studies of strategy and management
10.1108/s1479-8387(2011)0000006007 · 2011 · External reference
Digital transformation: what is new if anything? Emerging patterns and management research
10.5465/amd.2020.0144 · 2020 · External reference
From television to YouTube: digitalised sport mega-events in the platform society
10.1080/02614367.2022.2125557 · 2022 · External reference
Digitalized sports products and various generations in the era of industry 4.0
10.3390/su14010095 · 2022 · External reference
Research landscape of business intelligence and big data analytics: a bibliometrics study
10.1016/j.eswa.2018.05.018 · 2018 · External reference
Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification
10.1080/16184742.2020.1843514 · 2020 · External reference
I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platforms
10.1016/j.jbusres.2023.114331 · 2024 · External reference
Corporate growth strategies in an era of digitalization: a network analysis of the national basketball association's 2K league sponsors
10.1016/j.jbusres.2021.04.068 · 2021 · External reference
A comparative analysis of sponsorship objectives for U.S. women’s sport and traditional sport sponsorship
10.1177/106169340101000404 · 2001 · External reference
What is the use of a single-case study in management research?
10.1590/s0034-759020140402 · 2014 · External reference
Has Euroleague basketball timed its sponsorship push to perfection?
2024 · External reference
Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age
10.1108/jsma-02-2022-0039 · 2022 · External reference
Virtual influencer marketing: the good, the bad and the unreal
10.1108/ejm-12-2022-0915 · 2024 · External reference
Unresolved reference
External reference
Waving the flames of fan engagement: strategies for coping with the digital transformation in sports organizations
10.1108/jsma-02-2022-0041 · 2023 · External reference
Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories
10.1108/ijsms-04-2023-0059 · 2025 · External reference
Do college athletics marketers convert social media growth into ticket sales?
10.1108/ijsms-05-2017-090 · 2017 · External reference
Unresolved reference
External reference
Managing market intelligence: the comparative role of absorptive capacity and market orientation
10.1016/j.jbusres.2016.03.064 · 2016 · External reference
Persuasion with case studies
10.5465/amj.2007.24160882 · 2007 · External reference
A guide to abductive thematic analysis
2022 · External reference
Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993-2024)
10.1108/sbm-09-2024-0134 · 2025 · External reference
Consumer social media engagement with video Ad in the context of the COVID-19 pandemic
2022 · External reference
Marketisation, ownership and digitalisation strategies in the sport industry – generic insights and future research
10.1108/jsma-05-2023-0118 · 2024 · External reference
Digital transformation: a multidisciplinary reflection and research agenda
10.1016/j.jbusres.2019.09.022 · 2019 · External reference
Sports fan experience: electronic word-of-mouth in ephemeral social media
10.1016/j.smr.2017.06.003 · 2018 · External reference
When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs' online social media channels
10.1080/16184742.2020.1786593 · 2020 · External reference
Three approaches to case study methods in education: yin, Merriam, and Stake
10.46743/2160-3715/2015.2102 · 2015 · External reference
Case study research - design and methods
2006 · External reference
The impact of digital transformation practices in the recreation sector on digital behavior decision-making post-COVID-19
10.1108/jhtt-03-2024-0147 · 2025 · External reference
Guest editorial: fundamentals of case study research for sport marketing studies
10.1108/ijsms-05-2026-589 · 2026 · External reference
New media, digitalization, and the evolution of the professional sport industry
10.3389/fspor.2022.921329 · 2022 · External reference
Big data and business intelligence: debunking the myths
10.1002/joe.21642 · ExternalCitation · doi-reference
Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis
10.1007/s11573-019-00956-z · ExternalCitation · doi-reference
Sponsorship-linked marketing: research surpluses and shortages
10.1007/s11747-019-00654-w · ExternalCitation · doi-reference
Research landscape of business intelligence and big data analytics: a bibliometrics study
10.1016/j.eswa.2018.05.018 · ExternalCitation · doi-reference
Online technologies and sports: a new era for sponsorship
10.1016/j.hitech.2020.100373 · ExternalCitation · doi-reference
Managing market intelligence: the comparative role of absorptive capacity and market orientation
10.1016/j.jbusres.2016.03.064 · ExternalCitation · doi-reference
Digital transformation: a multidisciplinary reflection and research agenda
10.1016/j.jbusres.2019.09.022 · ExternalCitation · doi-reference
Corporate growth strategies in an era of digitalization: a network analysis of the national basketball association's 2K league sponsors
10.1016/j.jbusres.2021.04.068 · ExternalCitation · doi-reference
I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platforms
10.1016/j.jbusres.2023.114331 · ExternalCitation · doi-reference
Directions for future IS research on sports digitalisation: a stakeholder perspective
10.1016/j.jsis.2025.101905 · ExternalCitation · doi-reference
Sports fan experience: electronic word-of-mouth in ephemeral social media
10.1016/j.smr.2017.06.003 · ExternalCitation · doi-reference
From television to YouTube: digitalised sport mega-events in the platform society
10.1080/02614367.2022.2125557 · ExternalCitation · doi-reference
Stadiums and digitalization: an exploratory study of digitalization in sports stadiums
10.1080/12460125.2022.2073629 · ExternalCitation · doi-reference
Strategic sponsoring in professional sport: a review and conceptualization
10.1080/16184742.2015.1042000 · ExternalCitation · doi-reference
When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs' online social media channels
10.1080/16184742.2020.1786593 · ExternalCitation · doi-reference
Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification
10.1080/16184742.2020.1843514 · ExternalCitation · doi-reference
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
10.1108/ejm-07-2021-0481 · ExternalCitation · doi-reference
Virtual influencer marketing: the good, the bad and the unreal
10.1108/ejm-12-2022-0915 · ExternalCitation · doi-reference
Reaching sustainability during a digital transformation: a PLS approach
10.1108/ijis-08-2019-0083 · ExternalCitation · doi-reference
Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories
10.1108/ijsms-04-2023-0059 · ExternalCitation · doi-reference
Navigating emerging trademarks issues for sport brands in the metaverse
10.1108/ijsms-04-2023-0061 · ExternalCitation · doi-reference
Do college athletics marketers convert social media growth into ticket sales?
10.1108/ijsms-05-2017-090 · ExternalCitation · doi-reference
Guest editorial: fundamentals of case study research for sport marketing studies
10.1108/ijsms-05-2026-589 · ExternalCitation · doi-reference
Sport league website: an effective marketing communication tool for corporate sponsors
10.1108/ijsms-08-2017-097 · ExternalCitation · doi-reference
The moderating effect of identification on return on investment from sponsor brand integration
10.1108/ijsms-10-2016-0077 · ExternalCitation · doi-reference
Information technology and marketing: an important partnership for decades
10.1108/imds-08-2020-0510 · ExternalCitation · doi-reference
The impact of digital transformation practices in the recreation sector on digital behavior decision-making post-COVID-19
10.1108/jhtt-03-2024-0147 · ExternalCitation · doi-reference
Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age
10.1108/jsma-02-2022-0039 · ExternalCitation · doi-reference
Waving the flames of fan engagement: strategies for coping with the digital transformation in sports organizations
10.1108/jsma-02-2022-0041 · ExternalCitation · doi-reference
Marketisation, ownership and digitalisation strategies in the sport industry – generic insights and future research
10.1108/jsma-05-2023-0118 · ExternalCitation · doi-reference
Templates and turns in qualitative studies of strategy and management
10.1108/s1479-8387(2011)0000006007 · ExternalCitation · doi-reference
Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993-2024)
10.1108/sbm-09-2024-0134 · ExternalCitation · doi-reference
A systematic review of the literature on digital transformation: insights and implications for strategy and organizational change
10.1111/joms.12639 · ExternalCitation · doi-reference
Digital transformation and innovation management: a synthesis of existing research and an agenda for future studies
10.1111/jpim.12562 · ExternalCitation · doi-reference
A comparative analysis of sponsorship objectives for U.S. women’s sport and traditional sport sponsorship
10.1177/106169340101000404 · ExternalCitation · doi-reference
Seeking qualitative rigor in inductive research: notes on the gioia methodology
10.1177/1094428112452151 · ExternalCitation · doi-reference
Naturalistic inquiry and the saturation concept: a research note
10.1177/1468794107085301 · ExternalCitation · doi-reference
Artificial intelligence in marketing: a systematic literature review
10.1177/14707853211018428 · ExternalCitation · doi-reference
What is the use of a single-case study in management research?
10.1590/s0034-759020140402 · ExternalCitation · doi-reference
Business intelligence and analytics: from big data to big impact
10.2307/41703503 · ExternalCitation · doi-reference
Using esports efficiently to enhance and extend brand perceptions-A literature review
10.2478/pcssr-2020-0008 · ExternalCitation · doi-reference
Los datos, las analíticas y la digitalización como claves del futuro en la Gestión Deportiva pública y privada
10.32466/eufv-cyh.2020.16.586.133-149 · ExternalCitation · doi-reference
Mass diffusion of modern digital technologies as the main driver of change in sports-spectating audiences
10.3389/fpsyg.2022.805043 · ExternalCitation · doi-reference
New media, digitalization, and the evolution of the professional sport industry
10.3389/fspor.2022.921329 · ExternalCitation · doi-reference
Digitalized sports products and various generations in the era of industry 4.0
10.3390/su14010095 · ExternalCitation · doi-reference
10.4324/9781315687827
10.4324/9781315687827 · ExternalCitation · doi-reference
Three approaches to case study methods in education: yin, Merriam, and Stake
10.46743/2160-3715/2015.2102 · ExternalCitation · doi-reference
Digitalization and sports sponsorship strategy: a review and research agenda
10.52547/aassjournal.1066 · ExternalCitation · doi-reference
Digital transformation: what is new if anything? Emerging patterns and management research
10.5465/amd.2020.0144 · ExternalCitation · doi-reference
Persuasion with case studies
10.5465/amj.2007.24160882 · ExternalCitation · doi-reference
