Research graph
References from Generative AI and the New Creative Frontier: Reimagining Co-creation, Communication, Brands and Culture. Local targets link to admitted publications; unresolved targets remain external evidence.
10.2501/jar-2016-007
10.2501/jar-2016-007 · External reference
10.1186/s41235-023-00499-6
10.1186/s41235-023-00499-6 · External reference
10.1007/s11747-019-00696-0
10.1007/s11747-019-00696-0 · External reference
10.1145/3637875
10.1145/3637875 · External reference
Consumer empowerment through generative artificial intelligence: Enhancing brand narrative with collaboration, creation, and communication
2025 · External reference
10.1080/10584609.2023.2290497
10.1080/10584609.2023.2290497 · External reference
10.1287/isre.2018.0800
10.1287/isre.2018.0800 · External reference
10.1016/j.intmar.2020.04.002
10.1016/j.intmar.2020.04.002 · External reference
10.1080/00913367.2017.1297273
10.1080/00913367.2017.1297273 · External reference
Unresolved reference
External reference
10.1016/j.chb.2023.107707
10.1016/j.chb.2023.107707 · External reference
10.5465/amr.2018.0072
10.5465/amr.2018.0072 · External reference
10.1016/j.ijresmar.2019.08.002
10.1016/j.ijresmar.2019.08.002 · External reference
Creative computing and harnessing the power of generative artificial intelligence
2023 · External reference
10.1007/s11747-019-00696-0
10.1007/s11747-019-00696-0 · ExternalCitation · doi-reference
10.1016/j.chb.2023.107707
10.1016/j.chb.2023.107707 · ExternalCitation · doi-reference
10.1016/j.ijresmar.2019.08.002
10.1016/j.ijresmar.2019.08.002 · ExternalCitation · doi-reference
10.1016/j.intmar.2020.04.002
10.1016/j.intmar.2020.04.002 · ExternalCitation · doi-reference
10.1080/00913367.2017.1297273
10.1080/00913367.2017.1297273 · ExternalCitation · doi-reference
10.1080/10584609.2023.2290497
10.1080/10584609.2023.2290497 · ExternalCitation · doi-reference
10.1145/3637875
10.1145/3637875 · ExternalCitation · doi-reference
10.1186/s41235-023-00499-6
10.1186/s41235-023-00499-6 · ExternalCitation · doi-reference
10.1287/isre.2018.0800
10.1287/isre.2018.0800 · ExternalCitation · doi-reference
10.2501/jar-2016-007
10.2501/jar-2016-007 · ExternalCitation · doi-reference
10.5465/amr.2018.0072
10.5465/amr.2018.0072 · ExternalCitation · doi-reference
