Research graph
References from Mapping the themes and Intellectual Structure of Micro-Influencers: A systematic Review and a Bibliometric-Analysis. Local targets link to admitted publications; unresolved targets remain external evidence.
Influencer marketing unlocked: Understanding the value chains driving the creator economy.
10.1007/s11747-024-00999-1 · 2025 · External reference
The science of persuasion.
10.1038/scientificamerican0201-76 · 2001 · External reference
Influencer marketing effectiveness.
10.1177/00222429221102889 · 2022 · External reference
Micro-influencers: An emerging profession not yet recognized, with a tarnished reputation.
10.30935/ojcmt/16179 · 2025 · External reference
Big or small? Impact of influencer characteristics on influencer success, with special focus on micro-versus mega-influencers.
10.1080/10641734.2024.236619 · 2025 · External reference
Increasing social media stickiness through parasocial interaction and influencer source credibility.
10.1177/14413582241306130 · 2025 · External reference
Mega or macro social media influencers: Who endorses brands better?
10.1016/j.jbusres.2022.113606 · 2023 · External reference
Influencer Marketing in Sustainable Tourism: Evaluating the perceived credibility dimensions among micro-, macro-, and mega-influencers. [dissertation].
External reference
Interactive viral marketing through big data analytics, influencer networks, AI integration, and ethical dimensions.
10.3390/jtaer20020115 · 2025 · External reference
How mega-and micro-influencers strategically manage authenticity: Exploring influencer types and content differences based on social network theory.
10.1080/00218499.2025.2464299 · 2025 · External reference
A comprehensive overview of micro-influencer marketing: Decoding the current landscape, impacts, and trends.
10.3390/bs14030243 · 2024 · External reference
Knowledge management in small and medium enterprises: A structured literature review.
10.1108/jkm-08-2015-0320 · 2016 · External reference
A systematic review of systematic reviews in tourism.
10.1016/j.jhtm.2019.04.001 · 2019 · External reference
Knowledge management in startups: Systematic literature review and future research agenda.
10.3390/su9030361 · 2017 · External reference
How to conduct a bibliometric analysis: An overview and guidelines.
10.1016/j.jbusres.2021.04.070 · 2021 · External reference
Green supply chain performance measures: A review and bibliometric analysis.
10.1016/j.spc.2017.01.003 · 2017 · External reference
Dimensions: A competitor to Scopus and the Web of Science?
10.1016/j.joi.2018.03.006 · 2018 · External reference
A review of the literature on citation impact indicators.
10.1016/j.joi.2016.02.007 · 2016 · External reference
The strategic management of innovation: A systematic review and paths for future research.
10.1111/j.1468-2370.2011.00321.x · 2012 · External reference
The influence of management journals in the 1980s and 1990s.
10.1002/smj.454 · 2005 · External reference
Where there is a will there is a way: IC, strategic intent, diversification and firm performance.
10.1108/jic-07-2014-0091 · 2015 · External reference
15 years of the journal of intellectual capital and counting: a manifesto for transformational IC research.
10.1108/jic-09-2013-0098 · 2014 · External reference
Corporate social responsibility for supply chain management: A literature review and bibliometric analysis.
10.1016/j.jclepro.2017.05.018 · 2017 · External reference
Citation-based clustering of publications using CitNetExplorer and VOSviewer.
10.1007/s11192-017-2300-7 · 2017 · External reference
A citation and co-citation analysis of 10 years of KM theory and practices.
10.1057/kmrp.2013.25 · 2013 · External reference
Does the verified badge of social media matter? The perspective of trust transfer theory.
10.1108/jrim-10-2023-0339 · 2024 · External reference
Co-citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?
10.1002/asi.21419 · 2010 · External reference
Bibliographic coupling between scientific papers.
10.1002/asi.5090140103 · 1963 · External reference
Data Set of the Manuscript Titled “Mapping the themes and intellectual structure of micro-influencers: A systematic review and a bibliometric-analysis” [dataset].
10.5281/zenodo.21272587 · 2025 · External reference
Influencer marketing: Sponsorship disclosure and value co-creation behaviour.
10.1108/mip-09-2021-0310 · 2022 · External reference
Which decision-making stages matter more? Influencer’s perceived credibility, sponsorship and moderating role of trust.
10.1108/yc-08-2022-1590 · 2023 · External reference
Sponsorship disclosure of influencers – A curse or a blessing?
10.1177/10949968221075686 · 2022 · External reference
When less is more: The impact of macro and micro social media influencers’ disclosure.
10.1080/0267257x.2020.1718740 · 2020 · External reference
How to convert Millennial consumers to brand evangelists through social media micro-influencers.
10.21511/im.17(2).2021.03 · 2021 · External reference
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers.
10.1080/00913367.2021.1980470 · 2021 · External reference
A persuasive eWOM model for increasing consumer engagement on social media: Evidence from Irish fashion micro-influencers.
10.1108/jrim-10-2019-0161 · 2021 · External reference
Nano-Influencers edutubers: Perspective of centennial generation families in Spain.
10.17645/mac.v10i1.4760 · 2022 · External reference
Managing the transparency paradox of social-media influencer disclosures: How to improve authenticity and engagement when disclosing influencer-sponsor relationships.
10.2501/jar-2022-008 · 2022 · External reference
Consumers’ self-reported and brain responses to advertising post on Instagram: The effect of number of followers and argument quality.
10.1108/ejm-09-2020-0719 · 2022 · External reference
How high-arousal language shapes micro- versus macro-influencers’ impact.
10.1177/00222429231207636 · 2024 · External reference
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior.
10.1016/j.jbusres.2023.113875 · 2023 · External reference
Mega or Micro? Influencer selection using follower elasticity.
10.1177/00222437231210267 · 2024 · External reference
Macro-influencers or meso-influencers, how do companies choose?
10.1108/imds-05-2022-0310 · 2023 · External reference
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.
10.1002/mar.21749 · 2023 · External reference
The positive effect of not following others on social media.
10.1177/0022243720915467 · 2020 · External reference
Who one is, whom one knows? Evaluating the importance of personal and social characteristics of influential people in social networks.
10.1108/ajim-12-2021-0382 · 2023 · External reference
Social media influencers as human brands: An interactive marketing perspective.
10.1108/jrim-08-2021-0200 · 2023 · External reference
Parasocial relationships with micro-influencers: Do sponsorship disclosure and electronic word-of-mouth disrupt?
10.1108/intr-12-2021-0903 · 2024 · External reference
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset.
10.1016/j.jbusres.2023.114387 · 2024 · External reference
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention.
10.1108/jrim-04-2020-0072 · 2021 · External reference
Influencer marketing in the promotion of tourist destinations: Mega, macro and micro-influencers.
10.1080/13683500.2023.2214354 · 2024 · External reference
How conspicuousness becomes productive on social media.
10.1177/14705931231202435 · 2024 · External reference
Formal Professionalization of early-stage Social Media “Influencers”— attitudinal drivers and their relation to personality traits.
10.1080/14241277.2022.2130324 · 2022 · External reference
A Social Network Approach to Social Media Influencers on Instagram: The strength of being a nano-influencer in cause communities.
10.1080/15252019.2022.2139653 · 2023 · External reference
Instagram influencers in health communication: Examining the roles of influencer tier and message construal in covid-19-prevention public service announcements.
10.1080/15252019.2022.2140316 · 2023 · External reference
Mapping the russian political influence ecosystem: The night wolves biker gang.
10.1177/20563051231177920 · 2023 · External reference
Social media influencers can be used to deliver positive information about the flu vaccine: Findings from a multi-year study.
10.1093/her/cyab018 · 2021 · External reference
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship.
10.1016/j.jbusres.2023.113708 · 2023 · External reference
Can residents engage potential tourists as ‘micro’ and ‘nano’ influencers?
10.1080/13683500.2023.2260062 · 2024 · External reference
Self-branding and content creation strategies on Instagram: A case study of foodie influencers.
10.1080/1369118x.2023.2246524 · 2024 · External reference
Exploring the synergy between nano-influencers and sports community: Behavior mapping through machine learning.
10.1108/itp-03-2021-0219 · 2022 · External reference
