Research graph
References from Experiential-sensorial adaptive system model for hospitality based on 360° VR videos and case-based reasoning. Local targets link to admitted publications; unresolved targets remain external evidence.
Experiential Marketing Model on Hotels owned by Regional Government of South Sumatra Province
10.33019/ijbe.v3i2.166 · 2019 · External reference
The role of metaphors in the development of technologies. The case of the artificial intelligence
10.1016/j.futures.2016.03.019 · 2016 · External reference
Cycling through 360 virtual Reality Tourism for Senior Citizens: Empirical Analysis of an Assistive Technology
2022 · External reference
360° Virtual Reality: A SWOT Analysis in Comparison to Virtual Reality
10.3389/fpsyg.2020.563474 · 2020 · External reference
10.1049/ibc.2016.0029
10.1049/ibc.2016.0029 · External reference
Ways of Seeing Matter: The impact of a naturally mapped perceptual system on the persuasive effects of Immersive Virtual Reality advertising
10.1080/08824096.2018.1525349 · 2018 · External reference
Is the advertising effect of virtual experience always better or contingent on different travel destinations?
10.3727/109830507779637611 · 2007 · External reference
Loaded with fun? The impact of enjoyment and cognitive load on brand retention in digital games
10.1080/15252019.2018.1446370 · 2018 · External reference
Leveraging advertising to a higher dimension: Experimental research on the impact of virtual reality on brand personality impressions
10.1007/s10055-018-0344-5 · 2018 · External reference
Experiential Marketing and Vacation Experience: The Sample of Turkish Airlines*
10.1016/j.sbspro.2014.09.065 · 2014 · External reference
Bibliometric and contextual analysis of the scientific production of sensory marketing
2022 · External reference
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
10.1016/j.jcps.2011.08.003 · 2012 · External reference
Experiencias del consumidor en el entorno detallista offline: importancia de las emociones y el valor de la experiencia. En Experiencia y Comportamiento del Cliente en un Entorno Multicanal: Claves de Éxito para Fabricantes y Detallistas
2014 · External reference
The service experience in tourism
10.1016/0261-5177(96)00003-9 · 1996 · External reference
Unresolved reference
External reference
Tourism and hospitality marketing: fantasy, feeling and fun
10.1108/09596110610681520 · 2006 · External reference
Welcome to the Experience Economy
1998 · External reference
Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects
10.1016/j.asoc.2020.106755 · 2020 · External reference
Marketing issues for remanufactured products
10.1016/j.jclepro.2019.03.305 · 2019 · External reference
The Study of Emotion in Tourist Experience: Current Research Progress
2019 · External reference
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
10.1016/j.jbusres.2018.10.053 · 2019 · External reference
10.1162/105474603322955950
10.1162/105474603322955950 · 2003 · External reference
10.1007/978-1-84800-117-6
10.1007/978-1-84800-117-6 · 2008 · External reference
Virtual reality full immersion techniques for enhancing workers performance, 20 years Later: A review and a reformulation
10.14569/ijacsa.2019.0101066 · 2019 · External reference
10.1007/978-3-642-29050-3_16
10.1007/978-3-642-29050-3_16 · External reference
Exploring the role of next generation virtual technologies in destination marketing
10.1016/j.jdmm.2017.12.002 · 2018 · External reference
Unresolved reference
2019 · External reference
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
10.1007/s11747-015-0426-9 · 2016 · External reference
Service research priorities in a rapidly changing context
10.1177/1094670515576315 · 2015 · External reference
Unresolved reference
External reference
The effects of lighting on consumers’ emotions and behavioral intentions in a retail environment: A crosscultural comparison
2007 · External reference
Media Transportation and Advertising
10.1086/506296 · 2006 · External reference
Transforming the customer experience through new technologies
10.1016/j.intmar.2020.04.001 · 2020 · External reference
Making omnichannel an augmented reality: The current and future state of the art
10.1108/jrim-01-2018-0023 · 2018 · External reference
Mobile-mediated virtual experience in tourism: concept, typology and applications
10.1177/1356766708100904 · 2009 · External reference
Facilitator or inhibitor? The use of 360-degree videos for immersive brand storytelling
10.1080/15252019.2018.1446199 · 2018 · External reference
10.1007/978-3-030-05940-8_10
10.1007/978-3-030-05940-8_10 · External reference
Case-Base reasoning introduction and recent developments
2009 · External reference
Customer Experience Creation: Determinants, Dynamics and Management Strategies
10.1016/j.jretai.2008.11.001 · 2009 · External reference
Using the customer journey to road test and refine the business model
10.1108/10878571311318196 · 2013 · External reference
Designing linked journey maps to understand the complexities of the residential solar energy market
10.1016/j.renene.2019.06.018 · 2020 · External reference
Unresolved reference
External reference
El proceso de enseñanza-aprendizaje de la Historia del Cine a través de una estrategia de storytelling y storydoing teatral aplicada al ámbito universitario
10.7195/ri14.v17i2.1378 · 2019 · External reference
Measuring customer loyalty with multiitem scales: A case of caution
10.1108/09564230610651598 · 2006 · External reference
Relationship between attribute performance and customer satisfaction: A new perspective
10.1016/j.ijhm.2009.09.004 · 2010 · External reference
Instructional efficiency of integrated and separated text with animated presentations in computer-based science instruction
10.1016/j.compedu.2007.07.002 · 2008 · External reference
10.1109/aero.2016.7500674
10.1109/aero.2016.7500674 · External reference
10.1017/cbo9780511816819.023
10.1017/cbo9780511816819.023 · 2005 · External reference
Perceptual load as a necessary condition for selective attention
1995 · External reference
Immersiveness and physiological arousal within panoramic video-based virtual reality
10.1089/cpb.2007.9997 · 2007 · External reference
Poner las marcas en juego: cómo la dificultad del juego y las experiencias de los jugadores influyen en la efectividad de la publicidad en el juego
2013 · External reference
Escaping the crowd: An experimental study on the impact of a virtual reality experience in a shopping mall
10.1016/j.chb.2017.07.019 · 2017 · External reference
10.1109/inista.2015.7276727
10.1109/inista.2015.7276727 · External reference
What is the relationship between mental workload factors and cognitive load types?
10.1016/j.ijpsycho.2011.09.023 · 2012 · External reference
Validation tehniques for case-based reasoning systems
10.1109/3468.686707 · 1998 · External reference
Unresolved reference
External reference
