Research graph
References from Comunicación integrada de marketing: un acercamiento a la evolución del concepto. Local targets link to admitted publications; unresolved targets remain external evidence.
10.1080/10641734.2003.10505150
10.1080/10641734.2003.10505150 · External reference
10.1080/00913367.2004.10639161
10.1080/00913367.2004.10639161 · External reference
The organization of external communication disciplines: an integrative framework of dimensions and determinants.
2001 · External reference
10.2501/jar-40-5-7-15
10.2501/jar-40-5-7-15 · External reference
10.1080/00913367.1998.10673539
10.1080/00913367.1998.10673539 · External reference
10.1080/10641734.1996.10505036
10.1080/10641734.1996.10505036 · External reference
Client Perceptions of Integrated Marketing Communications.
1993 · External reference
The concept, process, and evolution of integrated marketing communication.
1996 · External reference
Unresolved reference
1997 · External reference
Unresolved reference
2002 · External reference
A white paper on the status, scope and future of IMC.
2004 · External reference
Integrated marketing communications: Conflicts of interest, politics and performance.
1998 · External reference
10.1080/135272600345480
10.1080/135272600345480 · External reference
Unresolved reference
1992 · External reference
10.1509/jmkg.2005.69.4.118
10.1509/jmkg.2005.69.4.118 · External reference
10.2307/3172569
10.2307/3172569 · External reference
10.2501/jar-40-5-22-23
10.2501/jar-40-5-22-23 · External reference
10.2753/joa0091-3367360103
10.2753/joa0091-3367360103 · External reference
10.1080/135272699345699
10.1080/135272699345699 · External reference
10.2307/1251942
10.2307/1251942 · External reference
10.1016/s0148-2963(96)00065-3
10.1016/s0148-2963(96)00065-3 · External reference
An exploratory study on IMC in Spanish communication agencies: control decisions, barriers, benefits, and its future.
2006 · External reference
Unresolved reference
2009 · External reference
Unresolved reference
1992 · External reference
10.1362/026725701323366836
10.1362/026725701323366836 · External reference
10.2501/s0265048708080098
10.2501/s0265048708080098 · External reference
10.1017/s0021849904040024
10.1017/s0021849904040024 · External reference
A Multi-Country Comparison of the Drive for IMC.
1999 · External reference
10.1017/s0021849904040048
10.1017/s0021849904040048 · External reference
10.1080/02650487.2005.11072902
10.1080/02650487.2005.11072902 · External reference
10.1080/02650487.2008.11073043
10.1080/02650487.2008.11073043 · External reference
Unresolved reference
1999 · External reference
10.2501/s0021849907070274
10.2501/s0021849907070274 · External reference
10.2501/jar-40-3-27-39
10.2501/jar-40-3-27-39 · External reference
PR and IMC: The Benefits of Integration
1994 · External reference
10.1509/jmkr.40.4.375.19385
10.1509/jmkr.40.4.375.19385 · External reference
Unresolved reference
2008 · External reference
10.1080/10641734.1994.10505012
10.1080/10641734.1994.10505012 · External reference
Strategic Advertising Management, New York, Oxford University Press Inc. En: Kim, I.; Han, D.; Schultz, D. E. (2004), Understanding the Diffusion of Integrated Marketing Communication
2001 · External reference
10.1080/135272696346123
10.1080/135272696346123 · External reference
10.1080/02650487.1998.11104732
10.1080/02650487.1998.11104732 · External reference
Unresolved reference
2008 · External reference
10.1080/00913367.2005.10639208
10.1080/00913367.2005.10639208 · External reference
10.1080/00913367.2005.10639210
10.1080/00913367.2005.10639210 · External reference
10.1509/jmkg.68.4.76.42721
10.1509/jmkg.68.4.76.42721 · External reference
Integrated Marketing Communications: The Status of Integrated Marketing Communications Programs in the US.
1991 · External reference
The evolving nature of integrated communications.
1997 · External reference
10.1080/02650487.1998.11104730
10.1080/02650487.1998.11104730 · External reference
10.1080/02650487.2004.11072895
10.1080/02650487.2004.11072895 · External reference
10.2501/jar-40-5-17-21
10.2501/jar-40-5-17-21 · External reference
10.1080/13527260902757480
10.1080/13527260902757480 · External reference
10.1080/135272698345852
10.1080/135272698345852 · External reference
Unresolved reference
2004 · External reference
The New Marketing Paradigm, Integrated marketing Communications, NTC publishing
1993 · External reference
Unresolved reference
1997 · External reference
The vulnerability of Integrated marketing communication: The ptencial for boomerang effects
1996 · External reference
Unresolved reference
2000 · External reference
10.1016/j.ijresmar.2003.04.003
10.1016/j.ijresmar.2003.04.003 · External reference
10.1177/027347539802000304
10.1177/027347539802000304 · External reference
10.1017/s0021849904040036
10.1017/s0021849904040036 · External reference
10.2307/1251741
10.2307/1251741 · External reference
