Research graph
References from Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory. Local targets link to admitted publications; unresolved targets remain external evidence.
10.2307/41166218
10.2307/41166218 · External reference
10.5465/amr.1989.4308374
10.5465/amr.1989.4308374 · External reference
10.1177/030630700102700101
10.1177/030630700102700101 · External reference
10.1080/00208825.2002.11043665
10.1080/00208825.2002.11043665 · External reference
10.1108/03090560310477627
10.1108/03090560310477627 · External reference
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10.1108/03090560110382101
10.1108/03090560110382101 · External reference
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10.1111/j.1460-2466.1967.tb01168.x
10.1111/j.1460-2466.1967.tb01168.x · External reference
10.1023/a:1023364119516
10.1023/a:1023364119516 · External reference
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10.2307/41166229
10.2307/41166229 · External reference
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