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References from Influencing young minds: a hybrid review and research agenda on influencer marketing and young consumer behaviour. Local targets link to admitted publications; unresolved targets remain external evidence.
The theory of planned behavior
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From memes to motivation: understanding how social media influencers drive youth consumption
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Designing and validating a method to measure young people’s susceptibility to social media influencers: the SUSIS questionnaire
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Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
10.1108/qmr-01-2023-0009 · 2024 · External reference
The role of emotional attachment in the impact of generation z’s trust in digital influencers on unplanned purchase behavior
10.46539/gmd.v6i4.499 · 2024 · External reference
“They post, I scroll, I envy, I buy”—how social media influencers shape materialistic values and consumer behavior among young adults in Malaysia
10.3390/jtaer20030172 · 2025 · External reference
Unveiling the impact of influencer attributes on purchase intention of gen Z: the moderating role of parasocial interaction
10.1177/09721509241280996 · 2024 · External reference
The impact of influencer marketing in the tourism industry: a digital marketing perspective
10.1371/journal.pone.0338423 · 2025 · External reference
The role of influencers on young consumer behavior: a systematic review
10.11114/smc.v13i2.7454 · 2025 · External reference
Understanding influencer marketing: the role of congruence between influencers, products and consumers
10.1016/j.jbusres.2021.03.067 · 2021 · External reference
Streaming movies, series and shows: attitudes and beliefs among gen zers
10.1108/yc-04-2024-2057 · 2025 · External reference
An investigation of celebrities’ and influencers’ credibility dimensions in different generations
10.22598/mt/2024.36.2.191 · 2024 · External reference
Understanding the influence of influencer marketing on young consumers’ smartphone buying behavior in Vietnam
10.1504/jgba.2024.149487 · 2024 · External reference
How perceived eWOM in visual form influences online purchase intention on social media: a research based on the SOR theory
10.1371/journal.pone.0328093 · 2025 · External reference
Perceived value, consumer engagement, and purchase intention in virtual influencer marketing: the role of source credibility and generational cohort
10.3390/jtaer20020150 · 2025 · External reference
Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness
10.1371/journal.pone.0326911 · 2025 · External reference
#Thisissustainable: the effect of disclosures in influencer marketing for sustainable food
10.3390/su15129501 · 2023 · External reference
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
10.1080/02650487.2017.1348035 · 2017 · External reference
Exploring ethical consumption of generation Z: theory of planned behaviour
10.1108/yc-10-2021-1405 · 2022 · External reference
From toddler to teen: a virtual influencer’s bit to byte growing-up narrative effect on ad engagement and consumer perceptions and brand choice behavior
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Influencer marketing and its impacts on sustainable fashion consumption among generation Z
10.31181/jscda21202438 · 2024 · External reference
Social Media and purchase intentions of gen Z: role of social Media influencers
2024 · External reference
Meta-analysis of social media influencer impact: key antecedents and theoretical foundations
10.1002/mar.21927 · 2024 · External reference
A comparison of lifestyle marketing and brand influencer advertising for generation Z Instagram users
10.1080/10496491.2022.2163033 · 2023 · External reference
Gen-Z online purchase intention of 0.0% alcohol beverages in Malaysia: a stimulus-organism-response perspective
10.1108/jima-12-2024-0586. · 2025 · External reference
The impact of neuromarketing and influencer marketing on the decision process of generation Z consumers on the purchase of halal cosmetics
10.55214/25768484.v9i1.4306.6 · 2025 · External reference
Instafamous and social media influencer marketing
10.1108/mip-09-2018-0375 · 2019 · External reference
The effects of influencer characteristics on brand trust, brand attachment, and brand loyalty among SNS sportswear consumers: focusing on the MZ generation consumers
10.55493/5003.v15i1.5298 · 2025 · External reference
How do fashion endorsers’ credibility sources shape young consumers’ attitudes, perceptions, and purchase intents? Decoding fashion influencers using S-O-R perspective
10.1108/yc-11-2024-2316 · 2025 · External reference
Trust me, trust me not: a nuanced view of influencer marketing on social media
10.1016/j.jbusres.2021.05.024 · 2021 · External reference
Exploring the landscape of influencer marketing research: a systematic review and bibliometric analysis
10.1177/21582440251364040 · 2025 · External reference
Social media influencers for online purchase behaviour: mediation by brand consciousness
10.31620/jccc.06.21/09 · 2021 · External reference
The role of parasocial relationships, congruence and source credibility in Indonesia: a study on TikTok live streaming commerce in the cosmetics industry
10.14453/aabfj.v17i5.05 · 2023 · External reference
”Meat” the influencers: crafting authentic endorsements that drive willingness to buy cultured meat
10.1016/j.appet.2024.107401 · 2024 · External reference
Online influencer marketing
10.1007/s11747-021-00829-4 · 2022 · External reference
Beyond the buzz: the role of KOLs’ communication in affecting generation z’s purchase intention
10.58946/search-specialissue.cless2024.p1 · 2025 · External reference
Influencer marketing: how message value and credibility affect consumer trust of branded content on social media
10.1080/15252019.2018.1533501 · 2019 · External reference
Millennial and generation Z digital marketing communication and advertising effectiveness: a qualitative exploration
10.1080/21639159.2020.1808812 · 2021 · External reference
Predicting consumer adoption of luxury products via Instagram marketing: a machine learning approach
10.12688/f1000research.169639.2 · 2025 · External reference
Fostering second-hand luxury purchases through social media influencers: insights from young adults in Taiwan
10.1108/yc-12-2024-2359 · 2025 · External reference
Purchase intention towards products on wildberries: an empirical study among Gen Z in Russia with customer attitude as mediator
10.1080/23311975.2025.2552934 · 2025 · External reference
Influencing green purchase intention through eco labels and user-generated content
10.3390/su15010764 · 2023 · External reference
The art of writing literature review: what do we know and what do we need to know?
10.1016/j.ibusrev.2020.101717 · 2020 · External reference
Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR)
10.1111/ijcs.12695 · 2021 · External reference
Gradual internationalization vs born-global/international new venture models
10.1108/imr-10-2018-0280 · 2019 · External reference
COVID-19 and the digital shift of sustainable fashion consumption
10.1016/j.actpsy.2025.106187 · 2026 · External reference
The impact of celebrity endorsement: fOMO and FOPO on consumer decision-making in the digital age
10.17576/jkmjc-2025-4104-04 · 2025 · External reference
Kidfluencer exposure, materialism, and U.S. tweens’ purchase of sponsored products
10.1080/17482798.2021.1910053 · 2022 · External reference
Social media influencer attributes and purchase of counterfeit fashion goods: self-determination as a mediator
10.1080/21639159.2025.2458859 · 2025 · External reference
Decision-making behavior of generation Z in online purchases: a systematic literature review
10.31893/multirev.2025384 · 2025 · External reference
Social media influencers’ credibility and purchase intention: the moderating role of green consumption values
10.1177/00027642241236172 · 2024 · External reference
Influencer marketing’s impact on credibility and purchase intention: a study on university of Bisha students in Saudi Arabia
10.21511/im.21(1).2025.26 · 2025 · External reference
The role of influencer content value and credibility in purchase intention
10.21511/im.21(3).2025.02 · 2025 · External reference
Unresolved reference
External reference
The impact of celebrity endorsement by social influencer celebgram on purchase intention of generation Z in fashion industry
2019 · External reference
Celebrity vs. influencer endorsements in advertising: the role of identification, credibility, and product-endorser fit
10.1080/02650487.2019.1634898 · 2020 · External reference
Generation Z purchase intentions: does sponsorship disclosure matter?
10.2478/bsrj-2023-0017 · 2023 · External reference
Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among generation Z: a fashion industry perspective
10.1504/ijima.2025.147547 · 2025 · External reference
Impact of influencer marketing on buying behaviour of millennials and generation Z
10.1504/ijecrm.2025.145710 · 2025 · External reference
Driving customer brand engagement through augmented reality-induced influencer content among gen Z: the moderating role of credibility
10.1080/20932685.2024.2441768 · 2025 · External reference
The effects of SMIs’ source credibility on consumers’ intention to purchase local cosmetic products through attitude towards advertisements
10.47836/pjssh.32.4.15 · 2024 · External reference
Do social media self-care influencers promote unsustainable consumption? A mixed methods study
10.1016/j.jretconser.2025.104430 · 2025 · External reference
Who are social media influencers for luxury fashion consumption of the Chinese gen Z? Categorisation and empirical examination
10.1108/jfmm-07-2020-0132 · 2022 · External reference
The generation z’s trust in digital influencers on unplanned purchase behavior
10.46539/gmd.v6i4.499 · 2024 · External reference
The influence of key opinion consumers on customers’ purchase intention via TikTok: the case of generation Z in Vietnam
2024 · External reference
Antecedents and outcomes of generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers
10.1108/jpbm-02-2022-3879 · 2023 · External reference
Does brand attitude complement influencer credibility in shaping purchase intention of Indian GenZ consumers?
10.12688/f1000research.157553.2 · 2024 · External reference
Influencer traits and information credibility in driving gen Z women’s purchase intentions
10.14419/vh2af397 · 2025 · External reference
Social media influencer marketing: a systematic review, integrative framework and future research agenda
10.1111/ijcs.12647 · 2021 · External reference
Role of traditional vs social media on purchase intention: a sequential mediation model
10.1016/j.actpsy.2025.105510 · External reference
Virtual influencer effects in China’s gen Z market: how core characteristics and dual moderation shape purchase intentions
10.1016/j.actpsy.2025.105477 · External reference
Influencer endorsements: how advertising disclosure and source credibility affect consumer purchase intention on social media
10.1016/j.ausmj.2020.03.002 · 2020 · External reference
Relationship of consumer behaviour in social media influences between perceived quality and brand awareness respectively towards brand image
10.18488/73.v12i2.3658 · 2024 · External reference
Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in Chinese social media
10.1038/s41598-025-03336-6 · 2025 · External reference
Exploring the underlying mechanisms of customers’ intention to adopt product recommendations from live streamers: a moderated mediation approach
10.1371/journal.pone.0314682 · 2025 · External reference
Influencing mechanisms of live streaming influencer characteristics on purchase intention: the mediating role of emotional trust
10.1371/journal.pone.0322294 · 2025 · External reference
The impact of influencer marketing on the behavior of generation Z consumers
10.2478/foli-2025-0036 · 2025 · External reference