Research graph
References from Temporal baselines alter cross-platform estimates of brand search attention during sporting events. Local targets link to admitted publications; unresolved targets remain external evidence.
How much should we trust differences-in-differences estimates?
10.1162/003355304772839588 · 2004 · External reference
Robust inference with multiway clustering
10.1198/jbes.2010.07136 · 2011 · External reference
Predicting the present with Google Trends
10.1111/j.1475-4932.2012.00809.x · 2012 · External reference
Sponsorship-linked marketing: research surpluses and shortages
10.1007/s11747-019-00654-w · 2020 · External reference
Sponsorship-linked marketing: opening the black box
10.1080/00913367.2005.10639194 · 2005 · External reference
In search of attention
10.1111/j.1540-6261.2011.01679.x · 2011 · External reference
Predicting consumer behavior with Web search
10.1073/pnas.1005962107 · 2010 · External reference
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response
10.1016/j.intmar.2014.12.002 · 2015 · External reference
Does the game matter? Analyzing sponsorship effectiveness and message personalization in sport live broadcasts
10.1123/jsm.2022-0206 · 2023 · External reference
Conceptualizing, measuring, and managing customer-based brand equity
10.1177/002224299305700101 · 1993 · External reference
Online technologies and sports: a new era for sponsorship
10.1016/j.hitech.2020.100373 · 2020 · External reference
Advertising content and consumer engagement on social media: evidence from Facebook
10.1287/mnsc.2017.2902 · 2018 · External reference
Is a picture worth a thousand words? An empirical study of image content and social media engagement
10.1177/0022243719881113 · 2020 · External reference
Analysis of spatial patterns and driving factors of provincial tourism demand in China
10.1038/s41598-022-04895-8 · 2022 · External reference
Understanding sponsorship effects
10.1002/1520-6793(200102)18:2<95::aid-mar1001>3.0.co;2-h · 2001 · External reference
The impact of sponsorship on social media engagement: a longitudinal examination of professional sport teams
10.32731/smq.313.0922.06 · 2022 · External reference
Social media in sport: a systematic review and research agenda using the theory, context, characteristics, and methodology framework
10.1111/ijcs.70102 · 2025 · External reference
The role of digital and social media marketing in consumer behavior
10.1016/j.copsyc.2015.10.016 · 2016 · External reference
Engagement with social media and social media advertising: the differentiating role of platform type
10.1080/00913367.2017.1405754 · 2018 · External reference
Understanding sponsorship effects
10.1002/1520-6793(200102)18:2<95::aid-mar1001>3.0.co;2-h · ExternalCitation · doi-reference
Sponsorship-linked marketing: research surpluses and shortages
10.1007/s11747-019-00654-w · ExternalCitation · doi-reference
The role of digital and social media marketing in consumer behavior
10.1016/j.copsyc.2015.10.016 · ExternalCitation · doi-reference
Online technologies and sports: a new era for sponsorship
10.1016/j.hitech.2020.100373 · ExternalCitation · doi-reference
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response
10.1016/j.intmar.2014.12.002 · ExternalCitation · doi-reference
Analysis of spatial patterns and driving factors of provincial tourism demand in China
10.1038/s41598-022-04895-8 · ExternalCitation · doi-reference
Predicting consumer behavior with Web search
10.1073/pnas.1005962107 · ExternalCitation · doi-reference
Sponsorship-linked marketing: opening the black box
10.1080/00913367.2005.10639194 · ExternalCitation · doi-reference
Engagement with social media and social media advertising: the differentiating role of platform type
10.1080/00913367.2017.1405754 · ExternalCitation · doi-reference
Social media in sport: a systematic review and research agenda using the theory, context, characteristics, and methodology framework
10.1111/ijcs.70102 · ExternalCitation · doi-reference
Predicting the present with Google Trends
10.1111/j.1475-4932.2012.00809.x · ExternalCitation · doi-reference
In search of attention
10.1111/j.1540-6261.2011.01679.x · ExternalCitation · doi-reference
Does the game matter? Analyzing sponsorship effectiveness and message personalization in sport live broadcasts
10.1123/jsm.2022-0206 · ExternalCitation · doi-reference
How much should we trust differences-in-differences estimates?
10.1162/003355304772839588 · ExternalCitation · doi-reference
Conceptualizing, measuring, and managing customer-based brand equity
10.1177/002224299305700101 · ExternalCitation · doi-reference
Is a picture worth a thousand words? An empirical study of image content and social media engagement
10.1177/0022243719881113 · ExternalCitation · doi-reference
Robust inference with multiway clustering
10.1198/jbes.2010.07136 · ExternalCitation · doi-reference
Advertising content and consumer engagement on social media: evidence from Facebook
10.1287/mnsc.2017.2902 · ExternalCitation · doi-reference
The impact of sponsorship on social media engagement: a longitudinal examination of professional sport teams
10.32731/smq.313.0922.06 · ExternalCitation · doi-reference
