Contact and support
Need help, have a question, or want to contact the ResearchHub team?
© 2026 ResearchHub. Built for responsible scholarly connection.
Privacy-aware community infrastructureResearch graph
References from Explaining OTT continuance and positive word-of-mouth: the roles of content perceptions, ease of use, trust, and engagement. Local targets link to admitted publications; unresolved targets remain external evidence.
Understanding information systems continuance: an expectation-confirmation model
10.2307/3250921 · 2001 · External reference
Watching is valuable: consumer views – content consumption on OTT platforms
10.1016/j.jretconser.2022.103148 · 2023 · External reference
Perceived usefulness, perceived ease of use, and user acceptance of information technology
10.2307/249008 · 1989 · External reference
The role of pleasure in web site success
10.1016/j.im.2005.10.005 · 2006 · External reference
Atmospheric qualities of online retailing a conceptual model and implications
10.1016/s0148-2963(99)00087-9 · 2001 · External reference
Digital natives and streaming TV platforms: an integrated perspective to explain continuance usage of over-the-top services
10.1108/oir-03-2022-0133 · 2023 · External reference
Creating advocates: the roles of satisfaction, trust and commitment
10.1016/j.jretconser.2010.10.003 · 2011 · External reference
Consumer-brand relationships and brand loyalty in technology-mediated services
10.1016/j.jretconser.2017.03.003 · 2018 · External reference
Unresolved reference
2022 · External reference
The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
10.1108/ijqss-07-2016-0048 · 2017 · External reference
Brand experience effects on brand attachment: the role of brand trust, age, and income
10.1108/ebr-02-2017-0039 · 2019 · External reference
Linking customer engagement to trust and word-of-mouth on Facebook brand communities: an empirical study
10.1080/15332861.2015.1124008 · 2016 · External reference
Stimulus-Organism-Response reconsidered: an evolutionary step in modeling (consumer)
10.1207/s15327663jcp1201_05 · 2002 · External reference
Factors leading to adoption of video on demand service: an exploratory study
10.1504/ijbg.2018.095769 · 2018 · External reference
Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: a multiple moderation approach
10.22059/ijms.2023.358347.675802 · 2024 · External reference
Capturing OTT users in an emerging market: insights on quality of OTT service and behavioral intentions through extended technology acceptance model
10.1016/j.jretconser.2024.103953 · 2024 · External reference
Examining the effects of the customer loyalty states on the word of mouth
2009 · External reference
Unveiling the dynamics of expectation, flow, enjoyment, and satisfaction: drivers of continued subscription intentions among netflix users
10.21002/seam.v17i2.1410 · 2023 · External reference
Unresolved reference
1974 · External reference
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
10.1108/jpbm-05-2016-1163 · 2017 · External reference
Conceptualization and survey instrument development for over-the-top platforms’ usability
10.3390/jtaer18040089 · 2023 · External reference
Impact of enjoyment on the usage continuance intention of video-on-demand services
10.1016/j.im.2021.103501 · 2021 · External reference
Streaming towards innovation: understanding consumer adoption of OTT services through IRT and TAM
10.1080/23311975.2023.2283917 · 2023 · External reference
Gain more insight from your PLS-SEM results: the importance-performance map analysis
10.1108/imds-10-2015-0449 · 2016 · External reference
Unresolved reference
2022 · External reference
User’s dilemma: a qualitative study on the influence of netflix recommender systems on choice overload
10.1007/s12646-024-00807-0 · 2024 · External reference
What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps
10.3389/fsoc.2025.1666695 · 2025 · External reference
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
10.1108/ejm-02-2019-0189 · 2019 · External reference
The formation of habit and word-of-mouth intention of over-the-top platforms
10.1016/j.jretconser.2023.103460 · 2023 · External reference
Adoption, satisfaction, trust, and commitment of over-the-top platforms: an integrated approach
10.1016/j.jretconser.2023.103574 · External reference
Beliefs, flow and habit in continuance of over-the-top (OTT) platforms
10.1108/ijrdm-06-2023-0379 · External reference
New platform and new excitement? Exploring young educated sport customers’ perceptions of watching live sports on OTT services
10.1108/ijsms-07-2022-0140 · 2023 · External reference
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms
10.1016/j.im.2021.103543 · 2021 · External reference
The behavioral consequences of service quality
10.1177/002224299606000203 · 1996 · External reference
Influence of customer engagement with company social networks on stickiness: mediating effect of customer value creation
10.1016/j.ijinfomgt.2016.04.010 · 2017 · External reference
