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References from The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. Local targets link to admitted publications; unresolved targets remain external evidence.
Synthetic media and computational capitalism: towards a critical theory of artificial intelligence
10.1007/s00146-025-02265-2 · 2025 · External reference
Scaling generative AI: key factors driving user growth and community
10.1080/12460125.2025.2599909 · 2026 · External reference
Decoding artificial sociality: technologies, dynamics, implications
10.1177/14614448251359217 · 2025 · External reference
Unveiling user responses to AI-powered personalised recommendations: a qualitative study of consumer engagement dynamics on Douyin
10.1108/qmr-11-2023-0151 · 2025 · External reference
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA
10.1108/apjml-01-2024-0048 · 2025 · External reference
Poietic symbiosis or algorithmic subjugation: generative AI technology in marketing communications education
10.1007/s10639-024-12877-8 · 2025 · External reference
Advertising in the age of agentic AI: call for research
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Value creation in the algorithmic age: a systematic review of how AI, data privacy, and platform ecosystems are reshaping marketing theory
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Into the black box: laypeople's folk theories about generative artificial intelligence chatbots
10.1177/20539517261447 · 2026 · External reference
The interaction mechanism of short video platform usage experience on the subjective well-being of China's rural elderly
10.1038/s41598-025-25279-8 · 2025 · External reference
How do signaling and reputation function as critical clues to e-commerce platform governance? Evidence from Chinese rice transaction data
10.1007/s10660-024-09816-7 · 2025 · External reference
Traffic support or technical support? Incentive strategy of social e-commerce platform considering content quality
10.1051/ro/2025108 · 2025 · External reference
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator
10.1038/s41598-025-94994-z · 2025 · External reference
LGBTQ+ TikTok influencers: shaping travel engagement and destination appeal
10.1177/13567667251382433 · 2025 · External reference
Live influence: redefining credibility and attractiveness in healthcare livestreaming
10.1080/10646175.2024.2429454 · External reference
Paused to feel: rediscovering the power of static posts in influencer-driven charity
10.1080/13527266.2025.2612544 · External reference
Digital dilemmas: the complex interplay of online experience and health pharmaceutical purchases among Vietnamese women
10.1080/10646175.2025.2458014 · External reference
Digital “we”: human sociality and culture in the era of social media and artificial intelligence
10.1037/amp0001577 · 2025 · External reference
Traffic transfer between social media and E-commerce platform: the role of social media affordances
10.1080/0144929x.2024.2353275 · 2025 · External reference
How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors
10.1057/s41599-024-02808-w · 2024 · External reference
Social media influencers and immersive technologies for dynamic consumer behavior
10.1002/cb.2348 · External reference
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
10.1002/cb.2248 · External reference
Understanding and advancing interactive advertising: the case for interdisciplinary research
10.1080/15252019.2025.2588614 · 2025 · External reference
Platform data empowerment in cross-border e-commerce and platform trust for sellers: a value co-creation perspective
10.1108/intr-02-2024-0301 · 2025 · External reference
A conceptual framework for exploring AI’S quasi-needs in user dialogue
10.1007/s11023-025-09747-8 · 2025 · External reference
Human-centered interaction in virtual worlds: a new era of generative artificial intelligence and metaverse
10.1080/10447318.2024.2316376 · 2025 · External reference
Transforming advertising in the age of generative AI: exploring advertising professionals’ perceptions of human-AI value co-creation
10.1080/02650487.2025.2604910 · 2026 · External reference
Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains
10.1007/s12144-024-06494-4 · 2024 · External reference
