Research graph
References from Cooperation Partnerships in Live-Stream E-Commerce: Optimal Selection for Brand Manufacturers. Local targets link to admitted publications; unresolved targets remain external evidence.
Maintaining e-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel
10.1016/j.omega.2025.103276 · 2025 · External reference
Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
10.1287/mnsc.49.1.1.12749 · 2003 · External reference
Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers
10.1016/j.elerap.2022.101234 · 2023 · External reference
Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace
10.1016/j.ejor.2022.06.064 · 2023 · External reference
Channel selection and pricing strategy with supply chain finance and blockchain
10.1016/j.ijpe.2023.109006 · 2023 · External reference
Information transparency and business mode selection in online platforms under manufacturer competition
10.1016/j.jbusres.2023.114324 · 2024 · External reference
Retailer’s channel structure choice: Online channel, offline channel, or dual channels?
10.1016/j.ijpe.2017.05.013 · 2017 · External reference
Channel strategies when digital platforms emerge: A systematic literature review
10.1016/j.omega.2023.102919 · 2023 · External reference
Channel selection and contracting in the presence of a retail platform
10.1111/poms.12977 · 2019 · External reference
Competition in dual-channel supply chains: The manufacturers’ channel selection
10.1016/j.ejor.2020.09.031 · 2021 · External reference
Impact of capacity on the supplier’s distribution channel selection in facing a retail platform
10.1002/nav.21993 · 2021 · External reference
Effects of cross-platform multichannel shopping on online customer–firm relationship length, depth, and breadth: An empirical investigation
10.1016/j.ipm.2022.103218 · 2023 · External reference
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer
10.1016/j.elerap.2023.101300 · 2023 · External reference
Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?
10.1016/j.elerap.2023.101348 · 2024 · External reference
Channel strategies for competing retailers: Whether and when to introduce live stream?
10.1016/j.ejor.2023.06.017 · 2024 · External reference
A model of shoppertainment live streaming
10.1287/mnsc.2023.01724 · 2025 · External reference
Unresolved reference
External reference
Trategies of manufacturers introducing live streaming
2024 · External reference
Should manufacturers open live streaming shopping channels?
10.1016/j.jretconser.2022.103229 · 2023 · External reference
Strategic live streaming choices for vertically differentiated products
10.1016/j.jretconser.2023.103582 · 2024 · External reference
Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context
10.1016/j.ijpe.2025.109711 · 2025 · External reference
10.1080/00207543.2025.2583479
10.1080/00207543.2025.2583479 · External reference
Optimal selling format considering price discount strategy in live-streaming commerce
10.1016/j.ejor.2023.01.034 · 2023 · External reference
Live-streaming selling modes on a retail platform
10.1016/j.tre.2023.103096 · 2023 · External reference
How should brand manufacturer cooperate with influencer in live streaming e-commerce?
2024 · External reference
Channel choice in live streaming commerce
10.1177/10591478241270118 · 2024 · External reference
The power of talk: Exploring the effects of streamers linguistic styles on sales performance in B2B livestreaming commerce
10.1016/j.ipm.2022.103259 · 2023 · External reference
Unlocking knowledge-sharing live streaming e-commerce: An LLM-empowered analytics framework for book sales prediction
10.1016/j.ipm.2025.104444 · 2026 · External reference
Live streaming commerce: A review and research agenda
2025 · External reference
Impulse buying in live streaming commerce: A literature review and research agenda
10.1016/j.im.2025.104220 · 2025 · External reference
A meta-analytic review of live streaming commerce research through the lens of means-end-chain
10.1016/j.jbusres.2025.115405 · 2025 · External reference
How social media live streams affect online buyers: A uses and gratifications perspective
2023 · External reference
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
10.1016/j.jretconser.2019.101934 · 2020 · External reference
E-service quality on live streaming platforms: Swift guanxi perspective
10.1108/jsm-01-2020-0009 · 2021 · External reference
The role of live streaming in building consumer trust and engagement with social commerce sellers
10.1016/j.jbusres.2018.08.032 · 2020 · External reference
Navigating the perceived credibility and adoption of AI-generated review summaries in online shopping: An affordance perspective
10.1016/j.ipm.2025.104404 · 2026 · External reference
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
10.1016/j.jretconser.2023.103356 · 2023 · External reference
Why viewers send paid gifts: The role of social influence on massively multiplayer online games live streaming
10.1016/j.ipm.2023.103371 · 2023 · External reference
The interaction effect of broadcaster and product type on consumers purchase intention and behaviors in livestreaming shopping
2023 · External reference
How customer engagement in the live-streaming affects purchase intention and customer acquisition, e-tailer’s perspective
10.1016/j.jretconser.2022.103015 · 2022 · External reference
10.1080/17517575.2022.2065457
10.1080/17517575.2022.2065457 · External reference
Influencer selection and strategic analysis for live streaming selling
10.1016/j.jretconser.2023.103673 · 2024 · External reference
Proportional incentive contracts in live streaming commerce supply chain based on target sales volume
10.1007/s10660-023-09684-7 · 2025 · External reference
Incentive mechanism design for brand’s live streaming marketing under principal-agent relationship
2025 · External reference
Spillover effects of live streaming selling in a dual-channel supply chain
10.1016/j.tre.2023.103298 · 2023 · External reference
Optimal contracts with moral hazard and adverse selection in a live streaming commerce market
10.1016/j.jretconser.2023.103419 · 2023 · External reference
Live streaming channel strategies in the presence of the dual effect of influencers
10.1016/j.jretconser.2025.104418 · 2025 · External reference
Commit on effort or sales? value of commitment in live-streaming e-commerce
10.1177/10591478241270119 · 2024 · External reference
Impact of capacity on the supplier’s distribution channel selection in facing a retail platform
10.1002/nav.21993 · ExternalCitation · doi-reference
Proportional incentive contracts in live streaming commerce supply chain based on target sales volume
10.1007/s10660-023-09684-7 · ExternalCitation · doi-reference
Competition in dual-channel supply chains: The manufacturers’ channel selection
10.1016/j.ejor.2020.09.031 · ExternalCitation · doi-reference
Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace
10.1016/j.ejor.2022.06.064 · ExternalCitation · doi-reference
Optimal selling format considering price discount strategy in live-streaming commerce
10.1016/j.ejor.2023.01.034 · ExternalCitation · doi-reference
Channel strategies for competing retailers: Whether and when to introduce live stream?
10.1016/j.ejor.2023.06.017 · ExternalCitation · doi-reference
Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers
10.1016/j.elerap.2022.101234 · ExternalCitation · doi-reference
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer
10.1016/j.elerap.2023.101300 · ExternalCitation · doi-reference
Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?
10.1016/j.elerap.2023.101348 · ExternalCitation · doi-reference
Retailer’s channel structure choice: Online channel, offline channel, or dual channels?
10.1016/j.ijpe.2017.05.013 · ExternalCitation · doi-reference
Channel selection and pricing strategy with supply chain finance and blockchain
10.1016/j.ijpe.2023.109006 · ExternalCitation · doi-reference
Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context
10.1016/j.ijpe.2025.109711 · ExternalCitation · doi-reference
Impulse buying in live streaming commerce: A literature review and research agenda
10.1016/j.im.2025.104220 · ExternalCitation · doi-reference
Effects of cross-platform multichannel shopping on online customer–firm relationship length, depth, and breadth: An empirical investigation
10.1016/j.ipm.2022.103218 · ExternalCitation · doi-reference
The power of talk: Exploring the effects of streamers linguistic styles on sales performance in B2B livestreaming commerce
10.1016/j.ipm.2022.103259 · ExternalCitation · doi-reference
Why viewers send paid gifts: The role of social influence on massively multiplayer online games live streaming
10.1016/j.ipm.2023.103371 · ExternalCitation · doi-reference
Navigating the perceived credibility and adoption of AI-generated review summaries in online shopping: An affordance perspective
10.1016/j.ipm.2025.104404 · ExternalCitation · doi-reference
Unlocking knowledge-sharing live streaming e-commerce: An LLM-empowered analytics framework for book sales prediction
10.1016/j.ipm.2025.104444 · ExternalCitation · doi-reference
The role of live streaming in building consumer trust and engagement with social commerce sellers
10.1016/j.jbusres.2018.08.032 · ExternalCitation · doi-reference
Information transparency and business mode selection in online platforms under manufacturer competition
10.1016/j.jbusres.2023.114324 · ExternalCitation · doi-reference
A meta-analytic review of live streaming commerce research through the lens of means-end-chain
10.1016/j.jbusres.2025.115405 · ExternalCitation · doi-reference
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
10.1016/j.jretconser.2019.101934 · ExternalCitation · doi-reference
How customer engagement in the live-streaming affects purchase intention and customer acquisition, e-tailer’s perspective
10.1016/j.jretconser.2022.103015 · ExternalCitation · doi-reference
Should manufacturers open live streaming shopping channels?
10.1016/j.jretconser.2022.103229 · ExternalCitation · doi-reference
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
10.1016/j.jretconser.2023.103356 · ExternalCitation · doi-reference
Optimal contracts with moral hazard and adverse selection in a live streaming commerce market
10.1016/j.jretconser.2023.103419 · ExternalCitation · doi-reference
Strategic live streaming choices for vertically differentiated products
10.1016/j.jretconser.2023.103582 · ExternalCitation · doi-reference
Influencer selection and strategic analysis for live streaming selling
10.1016/j.jretconser.2023.103673 · ExternalCitation · doi-reference
Live streaming channel strategies in the presence of the dual effect of influencers
10.1016/j.jretconser.2025.104418 · ExternalCitation · doi-reference
Channel strategies when digital platforms emerge: A systematic literature review
10.1016/j.omega.2023.102919 · ExternalCitation · doi-reference
Maintaining e-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel
10.1016/j.omega.2025.103276 · ExternalCitation · doi-reference
Live-streaming selling modes on a retail platform
10.1016/j.tre.2023.103096 · ExternalCitation · doi-reference
Spillover effects of live streaming selling in a dual-channel supply chain
10.1016/j.tre.2023.103298 · ExternalCitation · doi-reference
10.1080/00207543.2025.2583479
10.1080/00207543.2025.2583479 · ExternalCitation · doi-reference
10.1080/17517575.2022.2065457
10.1080/17517575.2022.2065457 · ExternalCitation · doi-reference
E-service quality on live streaming platforms: Swift guanxi perspective
10.1108/jsm-01-2020-0009 · ExternalCitation · doi-reference
Channel selection and contracting in the presence of a retail platform
10.1111/poms.12977 · ExternalCitation · doi-reference
Channel choice in live streaming commerce
10.1177/10591478241270118 · ExternalCitation · doi-reference
Commit on effort or sales? value of commitment in live-streaming e-commerce
10.1177/10591478241270119 · ExternalCitation · doi-reference
A model of shoppertainment live streaming
10.1287/mnsc.2023.01724 · ExternalCitation · doi-reference
Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
10.1287/mnsc.49.1.1.12749 · ExternalCitation · doi-reference
