Research graph
References from Communicating Wine Agri-Tourism Identity Through Instagram: A Visual Analysis of South African Wine Farms. Local targets link to admitted publications; unresolved targets remain external evidence.
Unresolved reference
External reference
The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: A multi-group structural equation model
10.1057/s41599-024-03618-w · 2024 · External reference
10.3390/su13020731
10.3390/su13020731 · External reference
Digitalization and sustainable branding in tourism destinations from a systematic review perspective
10.1007/s43621-025-01751-3 · 2025 · External reference
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
10.1177/1356766715604663 · 2016 · External reference
10.1080/02508281.2026.2660279
10.1080/02508281.2026.2660279 · External reference
10.3390/admsci14120312
10.3390/admsci14120312 · External reference
The personality of visual elements: A framework for the development of visual identity based on brand personality dimensions
10.18848/2325-1581/cgp/v18i01/67-98 · 2024 · External reference
Using family aspects in the creation of brand elements for online brand communication of family businesses
2025 · External reference
Experiential consumption of a South African wine farm destination as an agritourism attraction
10.1177/1356766719858642 · 2020 · External reference
The content analysis of visual storytelling elements for social media education tools
10.6007/ijarbss/v12-i10/15275 · 2022 · External reference
A framework for sustainable agritourism development in Zimbabwe
10.1080/23311886.2023.2201025 · 2023 · External reference
The interrelationship of family identities, personalities, and expressions on family winery websites
10.1108/jpbm-11-2021-3751 · 2023 · External reference
Determinant factors of farmers’ willingness to start agritourism in rural Nepal
10.1515/opag-2019-0043 · 2019 · External reference
The influence of agritourism experiences on consumer behavior toward local food
10.1177/0047287520938869 · 2021 · External reference
Visual content and thematic analyses of images shared on social media before and after episodes of self-harm in a UK clinical youth sample
10.1136/bmjopen-2025-103456 · 2026 · External reference
Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study
10.1108/emjb-10-2013-0046 · 2014 · External reference
The ‘sense of terroir’among wine-consuming social media users in Italy
10.1080/09571264.2024.2394030 · 2024 · External reference
Agritourism: Toward a conceptual framework for industry analysis
2018 · External reference
Using social media images as data in social science research
10.1177/14614448211038761 · 2023 · External reference
Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding
10.1509/jmkg.75.3.66 · 2011 · External reference
Marketing strategies for agritourism: Enhancing rural tourism development and economic growth
2025 · External reference
10.3390/su11051467
10.3390/su11051467 · External reference
Reconceptualizing brand identity in a dynamic environment
10.1016/j.jbusres.2011.07.020 · 2013 · External reference
10.3390/nu15102332
10.3390/nu15102332 · External reference
10.1080/15378020.2025.2585879
10.1080/15378020.2025.2585879 · External reference
10.3390/beverages11040109
10.3390/beverages11040109 · External reference
Visual storytelling in advertising: A study of visual storytelling as a marketing approach for creating effective ads
2020 · External reference
What is food tourism?
10.1016/j.tourman.2018.03.025 · 2018 · External reference
Destination brand identity: Challenges, opportunities, and future research agenda
10.1080/23311886.2024.2302803 · 2024 · External reference
Co-creating corporate brand identity with online brand communities: A managerial perspective
10.1016/j.jbusres.2018.07.015 · 2019 · External reference
Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media
10.1177/1940161220959553 · 2021 · External reference
10.3390/su18063066
10.3390/su18063066 · External reference
Unresolved reference
External reference
10.1515/9783111428901
10.1515/9783111428901 · External reference
Wine tourism development in South Africa: A geographical analysis
10.1080/14616688.2017.1298152 · 2017 · External reference
Deductive qualitative analysis: Evaluating, expanding, and refining theory
10.1177/16094069241244856 · 2024 · External reference
How small businesses build their brands in a digital world: A systematic review
10.1007/s11846-025-00931-9 · 2026 · External reference
10.3390/agriculture15080876
10.3390/agriculture15080876 · External reference
From post to table: The social media marketing of food tourism
10.1016/j.ijgfs.2025.101107 · 2025 · External reference
10.1079/9781800623705.0000
10.1079/9781800623705.0000 · External reference
10.34135/mmidentity-2024-22
10.34135/mmidentity-2024-22 · External reference
10.3389/fpsyg.2019.02991
10.3389/fpsyg.2019.02991 · External reference
Unresolved reference
External reference
10.3390/tourhosp6040184
10.3390/tourhosp6040184 · External reference
Corporate brand identity co-creation in business-to-business contexts
10.1016/j.indmarman.2019.09.008 · 2020 · External reference
10.3390/su12072793
10.3390/su12072793 · External reference
10.3390/tourhosp7010025
10.3390/tourhosp7010025 · External reference
Determining the critical success factors of the wine tourism region of Napa from a supply perspective
10.1002/jtr.1984 · 2015 · External reference
Unresolved reference
External reference
Unresolved reference
External reference
Exploring the characteristics and behaviors of nurses who have attained microcelebrity status on Instagram: Content analysis
10.2196/16540 · 2020 · External reference
10.3390/su15086374
10.3390/su15086374 · External reference
Decoding fashion advertising symbolism in masstige and luxury brands
2019 · External reference
10.1177/13567667251331620
10.1177/13567667251331620 · External reference
10.4135/9781071878781
10.4135/9781071878781 · External reference
That old saying about wine and age: Identifying South African age-cohort preferences
10.1108/ijwbr-06-2021-0033 · 2022 · External reference
Social media use in a multistage wine business model with the emergence of wine tourism
10.1108/jbim-06-2024-0428 · 2025 · External reference
Content analysis of social media: A grounded theory approach
2015 · External reference
Institutional flows of communication for young people on Instagram and the use of visual images
2020 · External reference
A picture is worth a thousand shares: The case of destination Canada’s social media visual storytelling campaign
10.1177/21649987231208765 · 2023 · External reference
10.3390/tourhosp7070201
10.3390/tourhosp7070201 · External reference
10.1186/s12889-022-13129-5
10.1186/s12889-022-13129-5 · External reference
10.1007/978-3-031-78682-2
10.1007/978-3-031-78682-2 · External reference
Authenticity of terroir: Innovation in Rioja winemaking
10.1108/bfj-05-2025-0693 · 2026 · External reference
Authenticity, interaction, learning and location as curators of experiential agritourism
10.1016/j.jrurstud.2024.103294 · 2024 · External reference
10.1177/13567667251386952
10.1177/13567667251386952 · External reference
Instagrammable destinations: The use of photographs in digital tourism marketing in the United Arab Emirates
2025 · External reference
The role of public relations in branding
10.1016/j.sbspro.2013.12.928 · 2014 · External reference
Agritourism: Analyzing the mediating role of tourists’ attitudes and trust in visitors’ intention return
10.1016/j.ssaho.2025.102254 · 2026 · External reference
10.1079/9781800623705.0000
10.1079/9781800623705.0000 · External reference
How social media practices shape family business performance: The wine industry case study
10.1016/j.emj.2021.08.003 · 2022 · External reference
10.4135/9781529721485
10.4135/9781529721485 · External reference
Unresolved reference
External reference
10.3390/tourhosp7070190
10.3390/tourhosp7070190 · External reference
Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future
10.1177/1356766717736350 · 2019 · External reference
Unresolved reference
External reference
Identity markers for wine producers: Terroir and beyond
10.1080/09571264.2020.1816533 · 2020 · External reference
10.1079/9781800623705.0000
10.1079/9781800623705.0000 · External reference
Bipolar disorder, genetic risk, and reproductive decision-making: A qualitative study of social media discussion boards
10.1177/1049732319867670 · 2020 · External reference
Unresolved reference
External reference
New opportunities of valorising animal produce: Turning animal farms into educational agrotouristic farms
2011 · External reference
The development of a destination brand identity: A story of stakeholder collaboration
10.1080/13683500.2017.1369496 · 2019 · External reference
10.4135/9781529682571
10.4135/9781529682571 · External reference
Applying topic modelling and qualitative content analysis to identify and characterise ENDS product promotion and sales on Instagram
10.1136/tobaccocontrol-2021-056937 · 2023 · External reference
Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand
10.1016/j.jbusres.2024.114689 · 2024 · External reference
Social media, social me: A content analysis of beauty companies’ use of Facebook in marketing and branding
10.1080/10496491.2013.829160 · 2013 · External reference
Wine farmworkers, provenance stories and ethical value claims
10.1080/09571264.2022.2143337 · 2022 · External reference
Unresolved reference
External reference
Analysis of push and pull factors in food travel motivation
10.1080/13683500.2018.1553152 · 2020 · External reference
Global vs. local: Lifestyle and consumption behaviour among the urban middle class in East Java, Indonesia
10.1080/0967828x.2019.1703557 · 2019 · External reference
Activities of agricultural way of life—A key to attract tourist in agritourism, a study from Tra Que traditional village (Hoi An, Quang Nam, Viet Nam)
10.1080/1755182x.2023.2165727 · 2023 · External reference
Agritourism as a sustainable adaptation strategy to climate change in the Andean Altiplano
10.1016/j.tmp.2014.02.004 · 2014 · External reference
Unresolved reference
External reference
The motives of South African farmers for offering agri-tourism
10.1515/opag-2021-0036 · 2021 · External reference
Wine and tourism: An analysis of synergies in Italy
10.1177/13548166251338872 · 2025 · External reference
Junk food marketing on Instagram: Content analysis
10.2196/publichealth.9594 · 2018 · External reference
Mining and modelling temporal dynamics of followers’ engagement on online social networks
10.1007/s13278-022-00928-2 · 2022 · External reference
A typology of brand knowledge associations projected in brand-generated signals
10.1108/jpbm-03-2024-5022 · 2025 · External reference
10.4324/9781003579946
10.4324/9781003579946 · External reference
Destination brand identity and emerging market tourists’ perceptions
10.1080/10941665.2020.1853578 · 2020 · External reference
10.32388/dxtyig
10.32388/dxtyig · External reference
Determining the critical success factors of the wine tourism region of Napa from a supply perspective
10.1002/jtr.1984 · ExternalCitation · doi-reference
10.1007/978-3-031-78682-2
10.1007/978-3-031-78682-2 · ExternalCitation · doi-reference
How small businesses build their brands in a digital world: A systematic review
10.1007/s11846-025-00931-9 · ExternalCitation · doi-reference
Mining and modelling temporal dynamics of followers’ engagement on online social networks
10.1007/s13278-022-00928-2 · ExternalCitation · doi-reference
Digitalization and sustainable branding in tourism destinations from a systematic review perspective
10.1007/s43621-025-01751-3 · ExternalCitation · doi-reference
How social media practices shape family business performance: The wine industry case study
10.1016/j.emj.2021.08.003 · ExternalCitation · doi-reference
From post to table: The social media marketing of food tourism
10.1016/j.ijgfs.2025.101107 · ExternalCitation · doi-reference
Corporate brand identity co-creation in business-to-business contexts
10.1016/j.indmarman.2019.09.008 · ExternalCitation · doi-reference
Reconceptualizing brand identity in a dynamic environment
10.1016/j.jbusres.2011.07.020 · ExternalCitation · doi-reference
Co-creating corporate brand identity with online brand communities: A managerial perspective
10.1016/j.jbusres.2018.07.015 · ExternalCitation · doi-reference
Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand
10.1016/j.jbusres.2024.114689 · ExternalCitation · doi-reference
Authenticity, interaction, learning and location as curators of experiential agritourism
10.1016/j.jrurstud.2024.103294 · ExternalCitation · doi-reference
The role of public relations in branding
10.1016/j.sbspro.2013.12.928 · ExternalCitation · doi-reference
Agritourism: Analyzing the mediating role of tourists’ attitudes and trust in visitors’ intention return
10.1016/j.ssaho.2025.102254 · ExternalCitation · doi-reference
Agritourism as a sustainable adaptation strategy to climate change in the Andean Altiplano
10.1016/j.tmp.2014.02.004 · ExternalCitation · doi-reference
What is food tourism?
10.1016/j.tourman.2018.03.025 · ExternalCitation · doi-reference
The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: A multi-group structural equation model
10.1057/s41599-024-03618-w · ExternalCitation · doi-reference
10.1079/9781800623705.0000
10.1079/9781800623705.0000 · ExternalCitation · doi-reference
10.1080/02508281.2026.2660279
10.1080/02508281.2026.2660279 · ExternalCitation · doi-reference
Identity markers for wine producers: Terroir and beyond
10.1080/09571264.2020.1816533 · ExternalCitation · doi-reference
Wine farmworkers, provenance stories and ethical value claims
10.1080/09571264.2022.2143337 · ExternalCitation · doi-reference
The ‘sense of terroir’among wine-consuming social media users in Italy
10.1080/09571264.2024.2394030 · ExternalCitation · doi-reference
Global vs. local: Lifestyle and consumption behaviour among the urban middle class in East Java, Indonesia
10.1080/0967828x.2019.1703557 · ExternalCitation · doi-reference
Social media, social me: A content analysis of beauty companies’ use of Facebook in marketing and branding
10.1080/10496491.2013.829160 · ExternalCitation · doi-reference
Destination brand identity and emerging market tourists’ perceptions
10.1080/10941665.2020.1853578 · ExternalCitation · doi-reference
The development of a destination brand identity: A story of stakeholder collaboration
10.1080/13683500.2017.1369496 · ExternalCitation · doi-reference
Analysis of push and pull factors in food travel motivation
10.1080/13683500.2018.1553152 · ExternalCitation · doi-reference
Wine tourism development in South Africa: A geographical analysis
10.1080/14616688.2017.1298152 · ExternalCitation · doi-reference
10.1080/15378020.2025.2585879
10.1080/15378020.2025.2585879 · ExternalCitation · doi-reference
Activities of agricultural way of life—A key to attract tourist in agritourism, a study from Tra Que traditional village (Hoi An, Quang Nam, Viet Nam)
10.1080/1755182x.2023.2165727 · ExternalCitation · doi-reference
A framework for sustainable agritourism development in Zimbabwe
10.1080/23311886.2023.2201025 · ExternalCitation · doi-reference
Destination brand identity: Challenges, opportunities, and future research agenda
10.1080/23311886.2024.2302803 · ExternalCitation · doi-reference
Authenticity of terroir: Innovation in Rioja winemaking
10.1108/bfj-05-2025-0693 · ExternalCitation · doi-reference
Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study
10.1108/emjb-10-2013-0046 · ExternalCitation · doi-reference
That old saying about wine and age: Identifying South African age-cohort preferences
10.1108/ijwbr-06-2021-0033 · ExternalCitation · doi-reference
Social media use in a multistage wine business model with the emergence of wine tourism
10.1108/jbim-06-2024-0428 · ExternalCitation · doi-reference
A typology of brand knowledge associations projected in brand-generated signals
10.1108/jpbm-03-2024-5022 · ExternalCitation · doi-reference
The interrelationship of family identities, personalities, and expressions on family winery websites
10.1108/jpbm-11-2021-3751 · ExternalCitation · doi-reference
Visual content and thematic analyses of images shared on social media before and after episodes of self-harm in a UK clinical youth sample
10.1136/bmjopen-2025-103456 · ExternalCitation · doi-reference
Applying topic modelling and qualitative content analysis to identify and characterise ENDS product promotion and sales on Instagram
10.1136/tobaccocontrol-2021-056937 · ExternalCitation · doi-reference
The influence of agritourism experiences on consumer behavior toward local food
10.1177/0047287520938869 · ExternalCitation · doi-reference
Bipolar disorder, genetic risk, and reproductive decision-making: A qualitative study of social media discussion boards
10.1177/1049732319867670 · ExternalCitation · doi-reference
Wine and tourism: An analysis of synergies in Italy
10.1177/13548166251338872 · ExternalCitation · doi-reference
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
10.1177/1356766715604663 · ExternalCitation · doi-reference
Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future
10.1177/1356766717736350 · ExternalCitation · doi-reference
Experiential consumption of a South African wine farm destination as an agritourism attraction
10.1177/1356766719858642 · ExternalCitation · doi-reference
10.1177/13567667251331620
10.1177/13567667251331620 · ExternalCitation · doi-reference
10.1177/13567667251386952
10.1177/13567667251386952 · ExternalCitation · doi-reference
Using social media images as data in social science research
10.1177/14614448211038761 · ExternalCitation · doi-reference
Deductive qualitative analysis: Evaluating, expanding, and refining theory
10.1177/16094069241244856 · ExternalCitation · doi-reference
Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media
10.1177/1940161220959553 · ExternalCitation · doi-reference
A picture is worth a thousand shares: The case of destination Canada’s social media visual storytelling campaign
10.1177/21649987231208765 · ExternalCitation · doi-reference
10.1186/s12889-022-13129-5
10.1186/s12889-022-13129-5 · ExternalCitation · doi-reference
Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding
10.1509/jmkg.75.3.66 · ExternalCitation · doi-reference
10.1515/9783111428901
10.1515/9783111428901 · ExternalCitation · doi-reference
Determinant factors of farmers’ willingness to start agritourism in rural Nepal
10.1515/opag-2019-0043 · ExternalCitation · doi-reference
The motives of South African farmers for offering agri-tourism
10.1515/opag-2021-0036 · ExternalCitation · doi-reference
The personality of visual elements: A framework for the development of visual identity based on brand personality dimensions
10.18848/2325-1581/cgp/v18i01/67-98 · ExternalCitation · doi-reference
Exploring the characteristics and behaviors of nurses who have attained microcelebrity status on Instagram: Content analysis
10.2196/16540 · ExternalCitation · doi-reference
Junk food marketing on Instagram: Content analysis
10.2196/publichealth.9594 · ExternalCitation · doi-reference
10.32388/dxtyig
10.32388/dxtyig · ExternalCitation · doi-reference
10.3389/fpsyg.2019.02991
10.3389/fpsyg.2019.02991 · ExternalCitation · doi-reference
10.3390/admsci14120312
10.3390/admsci14120312 · ExternalCitation · doi-reference
10.3390/agriculture15080876
10.3390/agriculture15080876 · ExternalCitation · doi-reference
10.3390/beverages11040109
10.3390/beverages11040109 · ExternalCitation · doi-reference
10.3390/nu15102332
10.3390/nu15102332 · ExternalCitation · doi-reference
10.3390/su11051467
10.3390/su11051467 · ExternalCitation · doi-reference
10.3390/su12072793
10.3390/su12072793 · ExternalCitation · doi-reference
10.3390/su13020731
10.3390/su13020731 · ExternalCitation · doi-reference
10.3390/su15086374
10.3390/su15086374 · ExternalCitation · doi-reference
10.3390/su18063066
10.3390/su18063066 · ExternalCitation · doi-reference
10.3390/tourhosp6040184
10.3390/tourhosp6040184 · ExternalCitation · doi-reference
10.3390/tourhosp7010025
10.3390/tourhosp7010025 · ExternalCitation · doi-reference
10.3390/tourhosp7070190
10.3390/tourhosp7070190 · ExternalCitation · doi-reference
10.3390/tourhosp7070201
10.3390/tourhosp7070201 · ExternalCitation · doi-reference
10.34135/mmidentity-2024-22
10.34135/mmidentity-2024-22 · ExternalCitation · doi-reference
10.4135/9781071878781
10.4135/9781071878781 · ExternalCitation · doi-reference
10.4135/9781529682571
10.4135/9781529682571 · ExternalCitation · doi-reference
10.4135/9781529721485
10.4135/9781529721485 · ExternalCitation · doi-reference
10.4324/9781003579946
10.4324/9781003579946 · ExternalCitation · doi-reference
The content analysis of visual storytelling elements for social media education tools
10.6007/ijarbss/v12-i10/15275 · ExternalCitation · doi-reference
