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References

References from Assessing AI readiness and adoption for marketing optimization in Bangkok's SMEs: An application of structural equation modeling (SEM). Local targets link to admitted publications; unresolved targets remain external evidence.

Assessing AI readiness and adoption for marketing optimization in Bangkok's SMEs: An application of structural equation modeling (SEM)

10.5267/j.dsl.2026.7.013 · 2026 · Admitted local publication

References for Assessing AI readiness and adoption for marketing optimization in Bangkok's SMEs: An application of structural equation modeling (SEM) | ResearchHub - ResearchHub