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References from SOCIAL MEDIA IN THE SHIPPING INDUSTRY: THE INTENSITY AND CONTENT OF THE MARKETING ACTIVITIES. Local targets link to admitted publications; unresolved targets remain external evidence.
Sustainable brand positioning by container shipping firms: Evidence from social media communications
10.1016/j.trd.2021.102938. · 2021 · External reference
Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook
10.5505/jems.2019.18189. · 2019 · External reference
Social media usage in container shipping companies: Analysis of Facebook messages
10.1016/j.rtbm.2020.100454. · 2020 · External reference
Social Media Usage Patterns in Port Industry: Implications for Port Promotion and Public Relations
2018 · External reference
Social media in the shipping industry: the intensity and content of the marketing activities
2023 · External reference
The dynamics of value propositions through social media engagement in maritime transport networks: Maersk vs Mediterranean Shipping Company
10.1108/mabr-08-2021-0069. · 2022 · External reference
Social Media Adoption, Usage and Impact in Business-To-Business (B2B
10.1007/s10796-021-10106-y. · 2021 · External reference
Maersk Line: B2B social media— “It’s Communication, Not Marketing
10.1525/cmr.2014.56.3.142. · 2014 · External reference
Evaluation Of Social Media Usage in Marina Businesses [Paper presentation]. 4th Ulusal Liman Kongresi “Küresel Eğilimler-Yerel Stratejiler
10.18872/0.2019.25. · 2019 · External reference
How virtual corporate social responsibility dialogs generate value: A framework and propositions
2013 · External reference
Social media: The new hybrid element of the promotion mix
2009 · External reference
Social Media Marketing - Evaluation of Online Performance of Agro-Tourism Offers in Montenegro Using Fai Methodology [Paper presentation
2022 · External reference
The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro
2020 · External reference
Envisioning Marketing in a Digital Technology-Driven Maritime Business
10.32015/jibm/2021.13.1.22-28. · 2021 · External reference
International e‐marketing: opportunities and issues
10.1108/02651330510630249. · 2005 · External reference
Social Media Engagement of Stakeholders: A Decision Tree Approach in Container Shipping
10.1016/j.compind.2019.103152. · 2020 · External reference
Social media and CSR communication in European ports: the case of Twitter at the Port of Rotterdam
10.1108/mabr-03-2021-0020. · 2022 · External reference
Shipping industry’s sustainability communications to public in social media: A longitudinal analysis
10.1016/j.tranpol.2021.05.031. · 2021 · External reference
U-commerce: expanding the universe of marketing
2002 · External reference
Effectiveness of digital marketing in the challenging age: An empirical study
2015 · External reference