The effect of data science on urban sustainability through the optimization of demand-responsive transportation

Abstract The study investigated the viability of implementing a demand-responsive transportation (DRT) system within the premises of Al-Baha University to facilitate the punctual arrival of students to their classes and ensure their convenient departure from the campus. This study aims to demonstrate and elucidate how data mining enhances the efficiency of DRT systems. The case study investigates the potential improvements in DRT operations through the utilization of data mining techniques. The research employs descriptive and prescriptive techniques for mining trip planning data. The database maintained by the Deanship of Admission and Registration et al.-Baha University in Al-Baha City, Saudi Arabia, has identified 50 designated locations for student pick-up. The research establishes a comprehensive database that classifies pick-up points as spatial vectors, incorporating longitude, latitude, and counts of students. Cluster analysis and multidimensional scaling techniques are employed to minimize travel times and enhance operational efficiency by consolidating pick-up points. A completely adaptable DRT system prioritizes user satisfaction over operational efficiency, facilitating superior flexible services with fewer buses. The University Transport Department can implement Fixed Route systems in regions with significant population density and substantial demand. Conversely, in areas with a lower population, where Fixed Route systems may be less efficient, the department can opt for DRT systems. Additionally, the findings demonstrate the potential cost-saving benefits of implementing a hybrid system that integrates the university and off-campus student housing. The results indicate that providing fully flexible DRT services to students’ harms efficiency and user experience. A comparative analysis between the Fixed route system and the DRT system reveals that the latter has the potential to offer enhanced service to students, utilizing an equivalent number of vehicles while reducing the number of rides required, all while maintaining a higher degree of flexibility in service provision. According to the recommendation of this study, it is advisable to implement a hybrid fixed route and DRT system. However, to assess the feasibility of such a system in a university setting in the Kingdom of Saudi Arabia (KSA), it is necessary to conduct a comprehensive viability analysis to identify any potential challenges or concerns.