Farmers’ motivational factors for medicinal plant production in the southwestern region of Bangladesh

Abstract Medicinal plants (MPs) generate cash income and save millions of people in Bangladesh. The aim of this study is to identify farmers’ motivational factors to cultivate MPs. This study is based on primary data collected from 196 sample households from two MP-growing districts of Bangladesh. Three MPs, namely, Aloe vera, Bombax ceiba, and Withania somnifera, were considered for this study. Principal component analysis (PCA), the z test, the Wilcoxon signed-rank test and factor analysis (FA) were used in this study. The results showed that household size and male-headed household status are driving socioeconomic factors. Ownership of water pumps, number of rooms in the house, access to contract marketing, and off-farm income are significant economic factors encouraging households to cultivate MPs. Farming experience, scientific knowledge, access to high land and access to loamy land are significant biophysical factors motivating farmers to cultivate MPs. More technical support and institutionalized contract marketing systems should be continued and established for the sustainability of MP cultivation.