Abstract
Big data is an increasing trend in strategic management. Notwithstanding, just few studies envisage the potentiality offered by big data to sustain different green strategy typologies. The paper wants to explore how firms can capture value from big data to improve green engagement by providing a conceptual model through a comprehensive and panoramic literature that relates big data sources to the adoption of different green strategies. The main finding of the study is that companies that wants to implement Clean Innovation Strategy often refer to external partner to develop the necessary architecture needed to exploit big data potentialities.