Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector

Green growth has become one of the main requirements by the governments and communities that companies need to fulfill in order to sustain and success in the market. However, transforming to be green companies comes with challenges that need to handle it. In this regard, green innovation has been documented to be as the companies’ driver towards attaining sustainable green economy. In Malaysia, there is a serious effort to boost up the level of green innovation performance among the industries players. This study aims to provide a model that can enhance the understanding on how to achieve green innovation. The model of this research indicates green supply chain management as an explanatory of green innovation performance. The study also explores the role of green innovation capabilities as a mediator that facilitate green supply chain management to impact on green innovation performance. This study, moreover, tests the moderator role of ISO 14000 certificate to strengthen the relationship among the variables included in the framework. The sample size was among Malaysian manufacturing companies, and a total number of 143 companies were the participants. As there is lack of studies that investigate the intervening relationship in green practices, this study will provide an insight to the policymakers, practitioners, and other researchers in the field to understand green innovation requirement and uncertainties. To run the analysis, SmartPLS3 was the software used to test the model. The main results and conclusions were discussed in the last section of the study.