Abstract
The development of tourism sector in Pamekasan is focused on natural tourism. There is a pilot project located in Kertagena Dajah Village. Potential natural attractions are hills as a result of geological and geomorphological processes. The main spot is
Bukit Kehi
whose development is still sporadic. This is due to limited knowledge about optimizing geological and geomorphological potential by managers, and stakeholders. The objectives of the study are: 1) to analyze geological and geomorphological characteristics; 2) to develop a tourist attraction design as an educational tourism (edutourism). This research is descriptive with a quantitative approach, the design used is a survey. Data analysis is descriptive spatial and Blackbox. This study shows that the geomorphology of Kertagena Dajah is coded S1 which means strongly folded undulating hills, Tmtn formation, known as the Ngrayong Formation, which is characterized by the intersection of quartz sandstone with arbitoid limestone and mudstone. These geological and geomorphological characteristics have the potential to be utilized as a natural and educational tourism object. The design of
Bukit Kehi
edutourism is a visual product designed with aesthetic and spatial efficiency in mind. The redesigned layout of this tourist attraction aligns with the morphological landscape. The geological features in
Bukit Kehi
's edutourism design can be developed into an destination, providing valuable out-of-school educational services on Madura.