Abstract
Virtual influencers are AI-generated avatars that are used by brands to provide support to customers as assistants. Virtual influencers present a promising area for promoting and offer a wide advantage. Virtual influencers come in two varieties: those that resemble cartoons (C-like virtual influencers) and those that resemble people (H-like virtual influencers). Uncanny Valley concept states that H-like Virtual influencers has appearance, behavior, and attitude, that has positive influence on customer and make them more interactive. but at a certain point they will be unable to identify between Conventional Human influencers and virtual influencers so that the responses will become quickly negative. This research aims to find which kind of virtual influencers are efficient and how will they influence trust, and novelty. A systematic online survey has been used to gather data from 149 individuals who has knowledge on virtual influencers in social media platforms. The results states that the larger contribution of trust for C-like Virtual Influencers suggests potential psychological effect where computer-animated influencers require higher cues for credibility in order to compensate for the disconnect between their non-present status and customer view. The findings conclude that consumers prefer familiarity and reliability over novelty in evaluating influencers.