Marketing and managing nation branding during prolonged crisis: The case of Israel

Eli Avraham

doi:10.1057/pb.2009.15

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Marketing and managing nation branding during prolonged crisis: The case of Israel

Eli Avraham

Place Branding and Public Diplomacy2009doi:10.1057/pb.2009.15

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Abstract

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Authors

Eli Avraham#1

Institutions

University of Haifa

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Referenced works

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Place branding: Is it marketing, or isn’t it?

2008 · 301 citations

Reputational risk and resiliency: The branding of security in place-making

2008 · 49 citations

Will we be safe there? Analysing strategies for altering unsafe place images

2008 · 40 citations

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External reference records

Unresolved referenced work

2005

10.1057/palgrave.pb.6000040

10.1057/palgrave.pb.6000040 · 2006

10.1057/palgrave.pb.6000088

10.1057/palgrave.pb.6000088 · 2008

10.1016/s0264-2751(00)00032-9

10.1016/s0264-2751(00)00032-9 · 2000

10.1016/b978-0-7506-7898-8.50020-5

10.1016/b978-0-7506-7898-8.50020-5 · 2006

Unresolved referenced work

2008

10.1057/pb.2008.10

10.1057/pb.2008.10 · 2008

Unresolved referenced work

2005

Unresolved referenced work

2003

10.1057/pb.2008.12

10.1057/pb.2008.12 · 2008

Unresolved referenced work

2008

Unresolved referenced work

1987

Marketing and managing nation branding during prolonged crisis: The case of Israel

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