Promoting entrepreneurship – changing attitudes or behaviour?

The objective of this article is to analyse the Danish policies used to promote entrepreneurship during the last 30 years. The initiatives to promote entrepreneurship have been implemented as part of the Danish industrial policy. The initiatives are presented and ordered according to a model of planned social change, examining whether they are trying to create a change in attitudes or in behaviour or in both? This analysis has implications beyond the Danish case, as general reflections on entrepreneurship policy are induced from the analysis. It is argued that policy makers should reflect whether the target groups towards which policy initiatives are directed: first, have a positive or negative attitude towards entrepreneurship, and second, are engaged or not engaged in entrepreneurial action.